Not wearing white? Colour meanings of non-white wedding gowns

While white and ivory gowns are still making up the vast majority of those being worn by modern brides, there is a greater variety of colours available than ever before.

Prolific international designers like Vera Wang have made coloured wedding gowns much more accessible, and desirable!

So if you are considering stepping away from tradition, take a look at the most popular alternative wedding gown colours and what they mean… your favourite colour might just be the perfect one to communicate your feelings or personality on your big day!


We all know that white is associated with innocence and purity, which is why it became the traditional colour for brides to wear on their wedding day. Its symbolism is also why it continues to be a popular choice to this day, with ivory being favoured rather than true white.


Similar to while, pink is also a colour associated with innocence, but also has an air of freshness, love, and femininity and can show off a more flirtatious personality.


Bold and eye-catching, red is the second colour most associated with love, thanks to it being the same shade everyone uses for their Valentines hearts! It also symbolises energy, strength, and passion.

Image via DC Images

Image via DC Images


If spicing things up is your thing, an orange gown will fit you perfectly. It represents youth, strength, and vitality as well as being linked to those who are flamboyant and love a bit of fun.


The polar opposite to black, yellow is a much happier colour that is linked to wisdom and intelligence. Yellow is also associated with humour, curiosity and drive and focus.


Elie Saab


Associated with harmony and balance, green can also also represent a bride who is refines, inventive, and flexible. When you look at olive green, you see the traditional colour of peace, but a more vibrant green (think Granny Smith green…) can also represent compassion and loyalty.


When you think of blue, you think of the water and the ocean and for this reason, this colour signifies calm and peace. It is also a symbol of purity and life-giving – just like water is. Even more, blue can mean stability, security and an endless loyalty. Lighter shades are linked with good health and softness, while dark blue is more serious and represents knowledge, power, and integrity.


It is no wonder the traditional colour of royalty is associated with authority and power, but it also also be linked with magic, mystery, and strength. When you turn to lighter shades of purple, you will communicate romance and feelings of nostalgia.


The colour of the earth, brown shows a clear connection to nature and is also a symbol of order, stamina, and patience. Brides who don brown are steady, conservative, and reliable.

Photo courtesy of Infinity Photography.

Photo courtesy of Infinity Photography.


Once a taboo colour for anyone, let alone the bride, to wear to a wedding, black gowns are making an impact. If you look past the more sombre associations to the colour black, it can also represent power, sophistication, wealth and mystery.


While grey is often linked with maturity, it can also represent composure, peace and security.


You can’t think silver without thinking sleek, and this is what this shade is the very embodiment of. It represents responsibility and organisation, and can also take on an earthy, natural ambience. Brides decked out in silver will have a soothing, and calming effect on everyone around them.


The epitome of wealth is symbolised in gold, but it can also mean a full enjoyment of life, with the brightness and happiness linked with yellow hues. Brides who favour gold can be seen as extravagant, but also wise and powerful.


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