Blanche Bridal creates chic, sophisticated, and effortlessly beautiful dresses for the modern Australian bride.

Having worked in the fashion industry for more than a decade, designer Helen Guo first ventured into the wedding industry in 2010. To further pursue her passion for designing wedding dresses, she established her own bridal shop in the heart of Sydney’s bridal hub, Leichhardt in 2015.

She decided to name her Sydney bridal shop ‘Blanche Bridal’ to represent her love for the fashion capital of the world, Paris. The name ‘Blanche’ means 'white' in French. This has stuck with her while she was exploring the romantic streets of Paris, and Helen thought about using the name to represent the femininity and chic style of her brand of dresses ever since, and that dream came true in 2015.

Understanding that bridal fashion is ever-evolving, Blanche Bridal is committed to providing the latest fabric, trends, and designs to our customers, while maintaining a friendly service that makes your bridal shopping stress free. We also understand that every bride has their own distinct needs and requirements, and will try our utmost to fulfill them.

Come into our Sydney bridal shop and choose from one of our stunning made-to-order and ready-to-wear designs. Pick up a matching wedding veil and accessories to complement your wedding gown and create a unique combination.



Our designer Helen Guo has always been deeply passionate about designing wedding dresses. A graduate from London’s Middlesex University with a Bachelor in Womenswear, Helen has worked in the London fashion scene for many years and was involved in organising London Fashion Week for several years. It was there in London that Helen has developed a unique sense for fashion design, combining classical and contemporary styles with unique fabrics to create new designs.

Ms Helen Guo



We prefer that you book a consultation appointment with us, so we can ensure to have enough time to look after you. Also, if you already know which style or specific gown you are after, we will think of sample gowns that might be the best fit and be prepared for you, to make the most out of your appointment!

To help you find the perfect wedding dress, your first two consultation appointment are complimentary, while the third and subsequent appointments are charged at AU$50 per appointment.

We take your measurements and compare them to a generic size chart. We select the closest size and make your dress according to the measurements on the size chart.

Our current made-to-order gowns range from AU$4500 - AU$8000, while custom-made gowns are AU$8000 and above. Accessories and detachable skirts are charged separately. Please contact us for the pricing of specific gowns.

For made-to-order gowns, we need 8-10 months.

For custom-made gowns, we need 12 months.

The sooner you decide on your dress, the better for us to set the process in motion to avoid delays.

Yes, you can! We will put through a priority order, and ensure that your gown arrives in time. We do however need a minimum of 4 months for priority orders, and there will be an additional fee.

Our sample gowns are mostly size 8 - 10 (Australian), but we have selected dresses in 12-14 and 16-18 available to try However, don’t worry, we will help you to get an idea of the dress you’re trying by pinning back areas that are too large or extending areas that are too small.

Unfortunately, we don’t allow photos. We want to protect our designs but also believe that if you know that you have found your dream dress, you will remember it. You can however refer to our website and Instagram page where we have a wide collection of photos available.

There’s a range of customizations we offer, depending on the gown you choose. If you order one of our made-to-order gowns, you can for example choose a different color, add long sleeves, extend or shorten the train, or alter the neckline, to name just a few. Please note that after the order has been placed, no further changes can be made. Making changes after the order has been placed is extremely costly and delays the construction process and is not recommended.

No. When ordering one of our made-to-order or custom-made gowns, you pay an 80% deposit of the full price, which is due on the day of the purchase. The remaining amount is due after your final fitting when you pick up your dress.

If you purchase an off-the-rack gown, payment is required in full.

Yes, brides will require alterations to their made-to-order wedding dresses. Alterations can be done at Blanche Bridal or at a bridal seamstress of your choice.

We’re happy to provide two fitting appointments for free. If required, the third fitting appointment is $150 and is non-refundable.

You will try on your made-to-order gown at a fitting appointment to see what alterations are required to achieve the perfect fit. The alteration fee for each adjustment is charged separately.

Sorry loves, there’s no such thing as free alterations, despite popular belief. In our shop, alterations are done by our professional seamstress and charged according to the changes you require to make your dress fit properly.

Yes, you do. We want to have a long, lasting, and trusting relationship with our brides as opposed to a short and meaningless one. An agreement will help us achieve this by holding both Blanche and the bride accountable to fulfil what we agreed to. Blanche needs to guarantee that we deliver your gown that matches the description in a timely manner before your wedding, while the bride promises that she’ll follow through with the order. It’s a win-win situation for us in the end!

Since your custom-made or made-to-order dress is individually made according to your measurements or specifications, we are unable to offer you a refund or exchange due to a change of mind or other circumstances such as wedding cancellations. Therefore, it is very important to be absolutely sure of the design of your choice before placing an order and signing the agreement.

9 reviews 4.8 Write a Review

March 2020

A huge thank you to Helen and Iris for making my wedding dress experience one to remember forever. I tried on 49 dresses in total and as soon as I tried my dress on I knew it was the one. The girls were so helpful and were happy to offer suggestions to make my dress perfect for me and make sure that I was 100% happy. Huge thank you to the girls for making me feel absolutely beautiful.

Cassandra B.

December 2019

was lucky enough to find my dream dress from Blanche bridal! I cannot recommend this place highly enough AMAZING and Talented, helpful, accommodating are the very few words I can use to describe the place. From the minute I walked in I knew this was the place I wanted to make my dress. Trying on today at my final fitting I was mesmerised to say the least you guys are amazing people to deal with and I cannot thank you enough for making my dream dress and being so easy to chat to and to deal with. 5 stars is not enough to rate you guys! Thank you thank you thank you!!!

Natalie C.

July 2016

Blanche Bridal is amazing! I highly recommend the services of this Bridal store. Helen helped me create my dream wedding dress. As I have been to other stores, I only liked bits and pieces of dresses that I had tried on. Thanks to Helen, I was able to put my ideas into a design and finally into the dress I've always wanted. It fit me perfectly and with no hassle of changing it up. Helen was there always at my service and nothing was too hard for her. I appreciate all the efforts that was put into helping me create my dress and for all the brides that want a custom dress made (even any dress already created by Helen) I highly recommend Blanche Bridal!

Jacquelin T.

February 2023

These lovely ladies were so helpful assisting me to find my perfect dress! My dress fit & felt amazing all day.

Michelle R.

April 2020

Loved my wedding dress, everything I ever wanted

Mary H.

Expert Advice

expert advice

As a wedding professional, Blanche Bridal offers expert advice to help couples plan their perfect day. Ask a question or read their expert advice.

Get Expert Advice

What’s the lead time for a wedding dress now because of COVID?

Has covid changed how far out I need to order my wedding dress? What are the lead times for wedding dresses at the moment?

Blanche Bridal

Hi lovely,

As a made-to-measure boutique, we advise our brides to ideally give us around 8 months. This includes 2 fittings about 2 months before your wedding.

Rush orders are possible, and because we design our own gowns we are generally more flexible in terms of production times, etc.

I hope this helps, good luck in your search for 'the one', and if you're around Sydney, we would love to welcome you to our boutique!

Your Blanche Bridal team <3

Do most wedding dresses need to be altered?

What’s the likelihood that I’ll need alterations for my wedding dress and how much would I be looking at? (Wondering if I should do made to measure instead.)

Blanche Bridal

Hi lovely,

Speaking as part of a made-to-measure boutique, and the reason why we offer (our designs) made-to-measure for the past 6 years is because our gowns are so detailed, we prefer to do as little alterations/adjustments as possible. Think of it as a surgery, it will leave a scar.

Further, we want the whole process to be as stress-free as possible for our brides: things such as the length, cup size and overall proportions of the gown (particularly with fitted gowns this is so important) will be perfect; some things simply can't be altered.

Another aspect is pricing: If you don't customise our gowns, the price on the price tag is the end price, including two fittings, meaning no hidden alteration fees later on.

I hope this helps, wishing you all the best for your dress search and wedding day!


Blanché Bridal team

What type of bustle should I have?

Hello, I have an A-line wedding dress with horsehair trim. What do you recommend for the type of bustle?

Blanche Bridal

Hi dear,

For an A-line gown, we attach the bustle to the bride's waistline, using a loop on the center train to hook up to a clear crystal on the gown's waistline. This is an easy way to gather your train whilst looking tidy and allowing you to move freely and dance the night away!

I hope this helps!

Lots of love

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