Bernice Fashions opened its doors in 1988, and this heritage boutique has decades of memories of helping Geelong brides find their perfect gown. With its warm and welcoming vibe, the little shop is full of flowing fabrics, lace, and ribbons. Brides are looked after by Bernice's granddaughter, Yvonne, whose passion for design, shape, form, and quality encompasses the spirit of the bridal studio.

Bernice Fashions is the go-to bridal and bridesmaid stockist in Geelong. They’ve spent years liaising with reputable Australian and international suppliers of bridal gowns, veils, bridesmaid, and flower girl dresses and accessories. As well as gowns, they stock everything from earrings to sumptuous faux fur boleros. During your appointment at Bernice Fashions, you’ll discover handpicked quality gowns and bridal pieces.


The stunning range of designer gowns at Bernice Fashions Geelong includes: Lillian West, Adore, Rings, Sincerity, Justin Alexander, 
Drew Valentine, 

  • LILLIAN WEST. A dream designer of untamed love, romantic adventure, and encapsulating the free-spirited woman.
  • ENZOANI. A modern designer sexy silhouettes and fabrics, bringing out the glam in every girl.
  • INTERNATIONAL COUTURE. Beautiful wedding gowns by Drew Valentine, with bridesmaids gowns by Moir. Colours and styles are boundless, from the softest pale pink to the sophisticated tones of dusty orange and classics like black and navy.


What you’ll love about Bernice Fashions Geelong:

  • The extensive range. The next step is to find the silhouette and style that shows off your shape and curves to their utmost potential with gowns of all colours in-store. Yvonne uses her years of expertise to help each bride and bridesmaid find the dress that suits them best, assisted by their extensive range that accommodates petite and voluptuous shapes.
  • Alterations handled in-house. Brides-to-be will find glamorous, boho, and classic styles that feel timeless and elegant, and any alterations are handled in-house by the Bernice Fashions team.


Highlights of Bernice Fashions Geelong:

  • Alterations are offered in store for gowns purchased from our Studio or from elsewhere
  • A range of styles, sizes, and colour
  • Friendly and expert bridal attendants         
  • Beautifully crafted wedding dresses by fabulose designers
  • Affordable gowns of high quality
  • Wide range of dresses to choose from
  •   Sale gowns at great prices
  • A non-pushy environment with friendly staff
  •  stockist of, Lillian West, Adores, Sincerity, Drew Valaentine (Internatinal Couture) and Justin Alexander range.
  • Our price range in Modest to the Classic - pricing tier


Appointment preferred via phone or text to 0487 002 676 (Mention you found us on Easy Weddings)



Bernice Fashions opened it's doors in 1988. The heritage shop front speaks of decade of memories fill with flowing fabrics, lace and ribbons. The little shop with it's warm and welcoming vibe is in the hand of Bernice's granddaughter, Yvonne , who's passion for design, shape, form and quality encompasses the spirit of the Bridal Studio.

Mrs Yvonne Shrimpton-Bowdler



We are finding that many brides are leaving their lead time short and we are happy ato sell our gowns off the rack if they the right size. Otherwise we can certainly order in ayour dream gown

We have a rack with limited edtion gowns that tour Designers no longer wish to produce.  These gowns can tend to be on the rack for up to half of their retails value or much less.  They are still clurrent styles, but a great saving.

When making an appointment we suggest that you wear approptiate under garments.  Also as the gowns are our samples and at times may be sold stgraight off our racks we ask that NO fake tan is applied prior to trying on gowns, as that tan does come off onto our samples.

3 reviews 4.7 Write a Review

March 2024

Mel was absolutely amazing to work with. Her energy on our wedding day was incredible and her professionalism and organisation were impeccable. She was very organised and here flexibility to meet with us online, email and phone calls to answer any of our questions was incredibly helpful. Her photographs of our wedding are out of this world spectacular. We would highly recommend Mel to capture your special day. Elise

Elise M.

May 2022

Thank you for altering my dress and making it fit so perfectly I’ve never felt so beautiful, all thanks to your talent


May 2020

Unlike most brides I didn't buy the first dress I found.. I would have tried on 60 dresses at least. I didn't really know what I was looking for but I knew I would once I found it. Most dress shops I didn't love the dresses and didn't really feel comfortable with the sales assistants. And then I found Yvonne. She actually listened to what I did and didn't like and within the first visit I had two dresses I loved. Yvonne clearly knows her fabrics and was so professional but also so real. I felt 100% comfortable and confident with Yvonne. I love my wedding dress so much and I'm so thankful I found Bernice Fashions.

Alyssa H.

Expert Advice

expert advice

As a wedding professional, Bernice Fashions offers expert advice to help couples plan their perfect day. Ask a question or read their expert advice.

Get Expert Advice

How many wedding dress appointments will I need?

Hi there. Wondering how many wedding dress appointments I should be factoring into my planning, including fittings and pickup? And how long they normally go for? Thanks.

Bernice Fashions

Heading off to boutiques to look at styles of gowns anywhere from 2-4 appointments at various boutiques and try on your dream style and let the boutique select a style also. Keep and open mind as at times what you think you may wear may or maynot be the dream gown.  If you find gowns at various places short list them and go back with a fresh mind on another day.  We allow 1hr for appointments for all our brides to try on styles and go back to your favs.


Am I allowed to take photos of the dresses I try on?

I heard from a friend that this is sometimes not allowed at the dress fitting/appointment, but is this the norm? Feel like it will help me choose if I can see what I look like in photos.

Bernice Fashions

Just remeber photos taken by phone instore are a great reference and your photographer will capture the true beauty of the gown you love.  Only take pictures of the styules that you love not of every gown tried on. Your stylist on the day will be more than happy to assist you with taking photos of yourself in your favourite gown!

How to travel with your wedding gown for a destination wedding

Hello, I'm getting married in Thailand in late 2023... starting to think about my wedding dress and wondered what's the best way to travel overseas with it, if you had any tips about packing it in my luggage, and then storage/care for it once I arrive? Thank you!

Bernice Fashions

Loving the destination wedding. 

We offer our brides to fold their wedding gowns in their carry on cases.  This takes the stress away from the bride after we have altered their gown.  This also leaves enough room for all the things your require on they day of your wedding. Shoes, undergarments all should be on the carry on baggage for your wedding day.

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