Bernice Fashions

(29 reviews)
Service Area
Geelong and Surroundings
Business Hours
Monday to Friday 10 - 6
Saturday 10 - 2
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Bernice Fashions opened its doors in 1988, and this heritage boutique has decades of memories of helping Geelong brides find their perfect gown. With its warm and welcoming vibe, the little shop is full of flowing fabrics, lace, and ribbons. Brides are looked after by Bernice's granddaughter, Yvonne, whose passion for design, shape, form, and quality encompasses the spirit of the bridal studio.

Bernice Fashions is the go-to bridal and bridesmaid stockist in Geelong. They’ve spent years liaising with reputable Australian and international suppliers of bridal gowns, veils, bridesmaid, and flower girl dresses and accessories. As well as gowns, they stock everything from earrings to sumptuous faux fur boleros. During your appointment at Bernice Fashions, you’ll discover handpicked quality gowns and bridal pieces.


The stunning range of designer gowns at Bernice Fashions Geelong includes:

  • CALECH'E. Australian designer situated in Adelaide. A beautiful selection from their Classic Collection can be viewed and tried on in the studio. They sew particular design specifications in Adelaide.
  • ENZOANI. A modern designer sexy silhouettes and fabrics, bringing out the glam in every girl.
  • LILLIAN WEST. A dream designer of untamed love, romantic adventure, and encapsulating the free-spirited woman.
  • INTERNATIONAL COUTURE. Beautiful wedding gowns by Drew Valentine, with bridesmaids gowns by Moir. Colours and styles are boundless, from the softest pale pink to the sophisticated tones of dusty orange and classics like black and navy.


What you’ll love about Bernice Fashions Geelong:

  • The extensive range. The next step is to find the silhouette and style that shows off your shape and curves to their utmost potential with gowns of all colours in-store. Yvonne uses her years of expertise to help each bride and bridesmaid find the dress that suits them best, assisted by their extensive range that accommodates petite and voluptuous shapes.
  • Alterations handled in-house. Brides-to-be will find glamorous, boho, and classic styles that feel timeless and elegant, and any alterations are handled in-house by the Bernice Fashions team.


Highlights of Bernice Fashions Geelong:

  • A range of styles, sizes, and colours
  • Friendly and expert bridal attendants




(29 reviews)
Review this supplier
22 Feb 2020

When I bought my wedding dress in Melbourne, they told me that the alterations would cost an extra $950 dollars and listed off a dozen things that needed to be changed. When I decided to go to Yvonne instead they gave me all the same old lines about how 'their staff know the dress and the fabric and it is a risk going anywhere else'. I am so glad that I followed my gut and went with Yvonne, not only is it so much more affordable, but she also told me that I didn't need to change half of the things the store told me I did. She did an amazing job, and the dress looked like it had been custom created for my body. Her customer service is impeccable, and she is so delightful to spend time with that my mother and I actively looked forward to our visits!

Bernice Fashions  

We certainly love what we do here at Bernice Fashions, Grace and your Mum were just beautiful and thoroughly enjoyed spending time with you both at every fitting. We certainly wish you both all the very best. xx

12 Apr 2019

It was all very professional, and proficient and very nice and friendly at the store. They were very direct and honest which I loved, and definitely appreciated! She even went out of her way to get another dress for me ordered in to try on, and just gave such specialised and personalised service through the whole process. I felt really cared for and special with them!

5 Apr 2019

There was no nonsense! She knew exactly what I should get and gave it to me. She took one look at me and took a dress off the rack and said I should try it on, and she was so spot on! She was incredible, and it turned out so much cheaper than the one I was looking at. She wasn't financially biased and was choosing the one i'd be happy with!

Bernice Fashions  

Belinda thankyou for letting us be part of your special day, great memories will be with you forever. Wishing you both all the happiness and future together. xx We just love what we do here.

22 May 2022

Thank you for altering my dress and making it fit so perfectly I’ve never felt so beautiful, all thanks to your talent

15 Feb 2020

Yvonne was such a great help, I didn't know exactly what I wanted so she helped us pick up a great range of styles so I could be sure I chose the right one. Its a lovely little boutique, so nice having drinks for the bridesmaids and Mum - they had a glass of bubbles while I was trying on all the dresses. She made me feel so comfortable and it was such a lovely experience shopping there!

Bernice Fashions  

Hi Amy, We certainly enjoyed having you in our Studio and beautiful to enjoy having your mum and bridesmaids relax enjoying bubbles. Looking at your gown the Enzoani one shoulder gown was just superb on you. We wish you and your husband all the very best as you start a new chapter together as Mr & Mrs

15 Feb 2020

Unlike most brides I didn't buy the first dress I found.. I would have tried on 60 dresses at least. I didn't really know what I was looking for but I knew I would once I found it. Most dress shops I didn't love the dresses and didn't really feel comfortable with the sales assistants. And then I found Yvonne. She actually listened to what I did and didn't like and within the first visit I had two dresses I loved. Yvonne clearly knows her fabrics and was so professional but also so real. I felt 100% comfortable and confident with Yvonne. I love my wedding dress so much and I'm so thankful I found Bernice Fashions.

18 Jul 2019

I dealt with Yvonne the owner and got my four bridesmaids dresses from them, and she was really good in giving me advice on how to package them on home back to Ireland, and was also able to give me competitive prices on all of them! On the whole we were really happy with the dresses, and they were such good quality!

Bernice Fashions  

Many thanks Laura, I'm sure you enjoyed being back home to get married and catching up with family and friends. We wish you all the best as soon you will be celebrating your 1st wedding anniversary in December

5 Apr 2019

I got my flower girl dresses at the store, which were absolutely beautiful for the girls, as well as a few accessories for us too.

Bernice Fashions  

Your little girls were just devine, I'm sure they have grown and still chat about the wedding day.x

30 Mar 2019

Everything was absolutely amazing, and the help I experienced there was everything I would've wanted it to be. After going to a few other dress stores with not so great service, I had a completely different experience with Bernice, they even helped with entertaining my nephew who came along, to make sure I could get the perfect dress I wanted. She was also fantastic with knowing my body shape and what would suit it and then picking out the perfect dress for me. The dresses she picked out would be the ones I never would've chosen, but ended up loving! They were also really fantastic as they were able to do the alterations at the shop without the stress of having to go elsewhere to get it altered. I was really impressed and happy with the price of the dress too, and for the quality of the dress and service it was great!

9 Mar 2019

Yvonne was absolutely amazing! I was apprehensive searching for a wedding dress as a plus sized bride. I knew the dress I wanted and had been to a couple of other boutiques who all steered me away from my vision for a dress and forced me into fitted and boned dresses that were so unconfortable and out of date. Then I found Bernice Fashions. Never once did Yvonne make it about my size. She asked me what I wanted and did everything to make it work. I told her the exact dress I wanted and she ordered it right away, once it arrived she took the time and love to make sure it fitted beautifully. I am so glad I found Yvonne to go on my wedding dress journey with. It was like finding and old friend. She made everything so enjoyable and made me feel like a Queen in my gorgeous dress. I am forever thankful 💕

23 Feb 2019

Yvonne help me out with the dresses. She was really good with all the girls' dresses, they were really comfortable, very good quality, and I'd definitely recommend them for any future bridesmaids! If we wanted to manipulate the dresses per bridesmaid she had a lot of options for us which was very helpful as well!

Bernice Fashions  

Hi Gemma Many thanks for the kind words as we certainly enjoy what we do and sewing. We wish you all the very best.

25 Aug 2018

Yvonne was the one who helped me and she was exceptional. I didn't have to have dress altered much so it was very easy. The advice was incredible and made the experience so much fun! Highly recommend!

Bernice Fashions  

Claudia thankyou for letting us be part of your special day, great memories will be with you forever. Wishing you both all the happiness and future together. xx

11 Nov 2016

Seen the dress online and tossing up between 2, went in and staff were lovely and helped me pick the most suitable dress for the sale of wedding i was going for the girls looked adorable

Bernice Fashions  

Many thanks Keira for letting us be part of your wedding day. We wish you all the best.

28 Oct 2016

Yvonne was outstanding. Nothing was too much trouble for her. She made travelling to Geelong (3hours) a pleasure as she was so easy to work with.

Bernice Fashions  

Thankyou for letting us be part of your day

29 Apr 2016

Yvonne was very helpful and had a great knowledge of stock available. She stocks a wide range of sizes and was able to select dresses that suited my body. She was flexible and allowed me to have multiple fittings.

Bernice Fashions  

It is always good to have fittings and also to have a hair/makeup trail prior to your day with trying on your gown. Thank you for letting us be part of your day

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