Luv Bridal & Formal - Designer Direct

(1097 reviews)
Service Area
Australia Wide
Business Hours
Varies Per Store
Click to show

LUV Bridal has been part of the Australian bridal landscape since 2009 and brings to the industry over 40 years of experience. With nine stores nationwide and three in the USA, LUV offers world-renowned designers & exclusive collections in sizes 2-28.

Luv has been part of the Australian bridal landscape since 2009 and brings to the industry over 40 years of experience. With nine stores nationwide, Luv creates beautiful gowns in sizes 2-28 that have the power to transport every woman from a beach-side wedding to a black-tie benefit.

Synonymous with international style, LuvBridal enjoys a long-standing, exclusive relationship with American-based label Mia Solano, Pronovias (Spain), and locally Madi Lane (Australia) and Evie Young (Australia). Unique formal and bridesmaid ranges are sourced favouring individuality from across the globe featuring more and more Australian designers each season. From beginning to end a Luv gown embodies quality. From fabric selection across Europe to pearling in the Orient, a Luv gown makes a global journey before it reaches its bride and the finished product is a gown that flatters the female form like no other.

Luv Bridal’s stylists are highly qualified and take a personal interest in the gowns. They are the very best people to help you find your dream dress and seek to create the kind of one-on-one experience that is expected of one of life’s most defining moments. 


Questions and Answers

Where are you located?

Luv Bridal & Formal - Designer Direct

Our showrooms are located in Adelaide, Brisbane, Hobart, Melbourne, Gold Coast, Perth, Sunshine Coast, Sydney, and Townsville. 

Do I need to make an appointment?

Luv Bridal & Formal - Designer Direct

Appointments aren’t required but are preferred.

Why? Because, even though you feel like the luckiest girl in the world to be embarking on this incredible journey, there are other lucky ladies out there and odds are one of them has made an appointment for the exact time you’re planning on popping into the store.
This means you’ll have to wait because each new bride gets her very own bridal stylist for at least an hour depending on how busy the schedule is on the day. Having said that, we don’t like the word ‘no,’ so if you’re feeling inspired and spontaneous come in and see us and we’ll do all we can to help you find your dream gown.

Please note: Covid-19 Restrictions may affect showrooms availability. Be sure to keep an eye out on our social media for updates. 

How do I make an appointment?

Luv Bridal & Formal - Designer Direct

The best way to book an appointment is via the booking function on our user-friendly website. The following link allows you to book instantly and easily:

Please ensure you receive your confirmation email. If you do not receive your confirmation email for your appointment please contact the showroom directly.

Alternatively, you can book an appointment over the phone and speak to one of our lovely stylists.

What sizes are your bridal gowns available in?

Luv Bridal & Formal - Designer Direct

All of our beautiful designer bridal gowns are available in sizes 2 to 28 and can be ordered in extra length if required.

Are your gowns available in plus sizes?

Luv Bridal & Formal - Designer Direct

Absolutely! All our designer bridal gowns are available in sizes 2 to 28.


(1097 reviews)
Review this supplier
18 Apr 2021

I bought my beautiful wedding dress from Luv Bridal Crows Nest and highly recommend starting your search with the lovely people who work there. They listen to what you are looking for and make personalised suggestions, they are also happy to let you roam and choose yourself. Felt very comfortable trying on the dresses with them, and still so in love with my dress!

16 Apr 2021

Love at first sight once I entered inside the boutique! Best wedding dress boutique, professional staff and great services with the best variety of different wedding dresses to choose from! Definitely worth a visit and highly recommend to all the future brides!

12 Dec 2020

I purchased my dress in the Adelaide store with Jade. I honestly could not have asked for a better experience. Jade was attentive, listened to my budget, and help me find the right dress for me. She made me feel comfortable - especially with my insecurities about have to wear an insulin pump & having infusion sites on my stomach, reassuring me that you couldn't see it. I had a great experience & can't wait for my dress to arrive. Thanks to Jade, Vicki who did my measurements & Sarah who complimented me on my engagement ring & got excited I had found my dress. Thanks ladies for a fantastic experience!

15 Apr 2020

Beautiful Service & Beautiful dress

1 Dec 2019

I loved loved loved my dress! Everyone commented on how beautiful the lace was and couldn't believe it was not a custom made dress. The girls at Luv Bridal in Moonee Ponds were so amazing and the after care service was impeccable!

18 Oct 2019

I loved my Madi Lane dress! It looked beautiful in the photos and was so comfortable to wear all day and night! I have received so many compliments on how beautiful and unique it was. Thank you to Fiona at Luv Bridal for making me feel so special and for helping me choose the perfect dress.

25 Aug 2023

I loved my dress and it was the first one I tried on, but the dress that arrived was so much smaller than the sample size of the same dress size in the store. The manager tried to bully me into believing it was my fault but I ordered under her advice as an 'expert'. Luckily I lost enough weight, but I do not recommend

21 Apr 2023

Beautiful dress. The quality control left a little to be desired. There were colourful threads all throughout the layers of organza that took my dress maker hours of painstaking work to remove.

9 Oct 2022

I had the most amazing experience at the luv bridal in Slacks creek. The dress I originally wanted had been discontinued so I went to my appointment nervous I wasn’t going to find anything I liked. Jada made my day by not only saying she had my dress, but it was brand new and in my size that she was able to source! I felt Jada went the extra mile to ensure I got the dress of my dreams and I could not recommend this amazing woman enough!

1 Oct 2022

Never in my life did I think that I would be able to fit into a sample gown, but I was proved wrong. I wear a street size 12, but I have an hourglass figure that means clothes don't like to fit me at all. Because of this, I assumed I'd have to be clipped into any bridal gowns and get a lot of alterations done. I was SO HAPPY when Luv had samples in multiple sizes, the staff were so nice, and I ended up walking away with a sample sale dress that fit me perfectly (what strange magic!!). This came in handy when lockdown hit and I wouldn't have been able to get it altered anyway. I would absolutely reccomend Luv to other brides, and I might just go back for a second dress for the "Big" post-covid wedding.

11 Jun 2022

I didn’t know what I was really looking for but they managed to find my perfect dress on the first one.

4 Jun 2022

Definitely happy with their service.

14 May 2022

The ladies were so lovely to deal with in the Brisbane area. My dress was perfect and good priced. I loved my dress and got a lot of compliments about it.

14 May 2022

I knew from the moment I saw some of the Madi Lane gowns available at Luv Bridal, that I would be purchasing one for my wedding - I ended up falling in love with the Harper gown, and I am so happy with the way I looked!

1 May 2022

I purchased my beautiful Madi Lane wedding gown from the Crows Nest store. The ladies were so helpful and lovely. A really positive experience!

Why enquire through Easy Weddings?

Exclusive deals

Get the best deals for your wedding with Easy Weddings only discounts and special offers.

Wedding cash giveaway!

Simply let us know which Easy Weddings' suppliers you've booked. Once verified, you'll get entries into the draw for your chance to win!

Quick response

Your time is important. Get the information you need quickly. No fuss. No stress.