I make your ceremony about the two people getting married rather than about repeating lots of outdated formalities that may have no relevance to you. That way it can be funny without being formulaic and romantic without being schmaltzy.
It's likely that all the people at your wedding know who you are, so we might as well bring that instead of some stamp-cut drudgery.
I'll keep the guests at your wedding genuinely entertained and engaged during the ceremony, so they'll be more likely to actually pay attention to the serious bits. I like to roll between fun and serious throughout the ceremony.
I'm not sure if it's a testament to my story telling or an indictment on my professionalism, but I seem frequently to be mistaken for somebody the couple knows...I like to think it's the former!