White Lily Couture

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White Lily Couture is your go-to spot for finding that perfect wedding dress. With a diverse collection of designer gowns. Whether you're dreaming of something classic, modern, or boho-chic, their experienced stylists will guide you every step to make your wedding dress dreams a reality.

At White Lily Couture, they know that finding the perfect wedding dress is more than just ticking a box on your wedding to-do list; it's about creating memories that last a lifetime. That's why they offer a luxury experience from start to finish. From the moment you step through their iconic pink doors, you'll be greeted with warmth and expertise. Their one-on-one consultations allow you to discuss your wedding details with a dedicated stylist who will help you quickly navigate their extensive collection. Plus, with plush fitting rooms and bubbles on arrival, you'll feel like a VIP from the get-go.

"White Lily was the first and only bridal store I visited before I said yes to the dress. The experience was absolutely amazing and the staff were incredibly supportive. My friends, mum and I were all treated really well and we enjoyed our time there. I also was able to try on a lot of dresses despite being plus size.
I was back here again today, now for a friend and the experience was again fantastic.
We then visited another store and the experience was just nowhere as good as white lily’s (in terms of helping the bride choose a dress to putting the dress on, to the atmosphere)and the range of options were also not as good. White lily has heaps! Overall, super happy with White lily and grateful for my experience there!" - Lilia

What you’ll love about working with White Lily Couture for your wedding:

  • Expert Stylists: White Lily Couture's caring and experienced stylists make you feel like the most beautiful version of yourself on your big day. With their knowledge of the latest trends and attention to detail, they'll help you find a dress that perfectly complements your style and personality.
  • Luxury Experience: You'll have a luxury experience when you enter their boutique. With private fitting rooms, bubbles, cocktails, and catered treats, every appointment feels like a special occasion. Relax and enjoy the process as you search for your dream dress in style.
  • Exclusive Bridal Events: Take your bridal experience to the next level with White Lily Couture's exclusive events, like Luxe Nights. With private access to the entire boutique, flowing bubbles, and expert consultants on hand, it's the perfect way to celebrate your upcoming wedding with your nearest and dearest.

Highlights of working with White Lily Couture:

  • Expert stylists
  • Luxury experience
  • Exclusive events
  • Extensive gown collection
  • Private fitting rooms

"I had the most amazing experience finding my perfect wedding dress at White Lily, and special thanks to Hollie! The boutique is spacious and feels luxurious and calming, and it’s full of beautiful dresses. The girls are all so lovely and genuine, really helpful with getting my rush order in store in time. Couldn’t recommend White Lily more, and can’t wait to wear my dress!" - Katherine



Power couple and owners Alera and Quinton took over White Lily Couture in 2013. Alera’s creativity and passion for the bridal industry took the brand to new heights and created a ‘Say Yes To The Dress’ experience that is truly second to none. Quinton makes sure that everything runs smoothly in the background. From fixing printers to spreadsheets, Q truly is a man of many talents. Together, Alera and Quinton continue to help White Lily grow and progress by always putting our brides and our team

Alera Kingham



Service Area Brisbane & Surrounding Areas

Brisbane & Surrounding Areas
Brisbane & Surrounding Areas

98 reviews 4.9 Write a Review

May 2024

Amazing service! We had Poppy as my stylist, she was lovely and kind and helpful! She knew exactly what I was looking for and was just the most kindest and sweetest person! I can’t thank her enough for her patience as well as I am quite indecisive.

Stef R.

August 2023

I had such a wonderful experience going to White Lily! They helped me so much with what I wanted for my dress! Can’t recommend them enough!

Nancy V.

April 2020

White Lily Couture is a lovely bridal shop, Lisa helped me find THE dress - it was so different to what I ever imagined I would have, and it was perfect. Lisa was friendly and helpful and was so helpful with choosing the perfect dress for my figure.

Sarah P.

May 2024

I picked up my dress at their annual sample sale. It was a bit of a wait to get in (which I expected) and I was worried that because of that I would feel rushed. I couldn't have been more wrong - the staff treated me with every bit of care and respect, and made me feel totally at ease. I found dress shopping daunting in general, so to have this positive experience at a sample sale of all things was really refreshing.

Cathy D.

March 2020

I ordered my wedding earrings from White Lily Couture and they were absolutely stunning. I had looked at so many online websites and couldn't find a pair I liked, so I was starting to lose hope. But White Lily Couture had a wide range of jewellery and then I was struggling to choose! The prices were good value and the quality and packaging of the earrings were beautiful. They went perfectly with my dress and other accessories and delivery was super fast. So happy and will definitely order from here again!

Renata S.

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