Luv Bridal & Formal - Designer Direct

Luv Bridal & Formal - Designer Direct 68 +

OVERVIEW

Luv Bridal & Formal showrooms offer an extensive collection of international designer bridal, bridesmaids, and formal gowns at designer direct prices. 

Offering ten locations across Australia, Luv Bridal & Formal showrooms can be found in Sydney, Melbourne, Brisbane, Gold Goast, Sunshine Coast, Hobart, Perth, Adelaide, and Townsville. 

With a vast range of bridal styles and sizes (2-28), Luv Bridal & Formal is the first and last place to visit if you are seeking a sophisticated gown, designed and constructed specifically to flatter a woman’s body shape.

With designs ranging from classic to sophisticated to cutting-edge, eachgown is finished using the finest quality fabrics, European laces, and exceptional hand beading.

Upon your visit to a Luv Bridal & Formal showroom, you will be assisted by one of our highly qualified Bridal Consultants who will take you through every step of the journey -  that is choosing your dream bridal gown.

All brides are special at Luv Bridal & Formal, and our Bridal Consultants are trained to provide an personalised experience to help create your wedding vision. 

For us, a wedding day should be one of the happiest days of every bride’s life; a treasured memory that always brings joy. At Luv Bridal, we genuinely ‘luv’ being a part of creating that happiness, and providing an unforgettable bridal gown shopping experience.

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FAQ

Bridesmaids are orderable in sizes 2 to 28 and in multiple colours and fabric options. Typical ordering time is five months from order to delivery, however keep in mind that most bridesmaid gowns will need to have a hem alteration depending on the height. It’s important to factor in an extra six to eight weeks on top of your delivery time to allow for alteration times.

Luv Bridal showrooms are located in all mainland Australian states and selected parts of the USA. Tasmania and the Territories, we’re coming for you!

Some of our showrooms offer alteration/ dressmaking services in-store. For our showrooms that don’t yet offer this service, we can recommend local reputable dressmakers.


Reviews

4.6 out of 5.0
1222 reviews
Write a review
5 Stars
72%
4 Stars
19%
3 Stars
6%
2 Stars
1%
1 Stars
2%

September 2026

Truthfully, I found the experience with Luv Bridal to be unnecessarily stressful. Although I ordered the dress months in advance and paid the expedited fee to have it ready by July (for a September wedding). When I called one week out, no one knew where the dress was. There is apparently no centralised system in order to check order status, resulting in days of waiting while someone got back to me. Communication from both head office and the store was appallingly inconsistent and often absent altogether. Although they eventually located the dress and refunded the expedited fee I paid, their recommended seamstress unfortunately also could not achieve the fit that was demonstrated when I was clipped into the dress on the first visit. This meant I had to take it to a second seamstress to have the dress fit me and stay secure throughout the night. Overall, I would recommend brides go elsewhere if they can.

Anya D.

September 2026

I had the best experience at LUV Bridal, the lady I had helping me listened carefully to all my likes and dislikes and then came back into the changing room with the perfect dress for me that I would have never thought to look at. The lady assisting me was a gem and thanks to her, I found my wedding dress one the first and only time I ever went dress shopping!

Jessica W.

August 2026

Luv Bridal was the best wedding dress store I went to! The staff was welcoming, friendly, and informative. The sample sizes were inclusive as well! The team there helped me figure out what I actually liked about the different gowns I tried on, which ultimately allowed me to make an informed decision about what kind of dress I was looking for! They didn't pressure me to settle for something that wasn't right for me and were patient in helping me find the perfect gown and bring my vision to life.

Cailyn F.

August 2026

I really enjoyed my experience at Luv Bridal Maroochydore! It was my first dress appointment so I was very nervous but Caitlin put me at ease. It was clear the team are experienced and have a process that works, and Caitlin was great at explaining and assisting throughout. I felt supported and listened to, and she didn’t put me in anything above budget. I went to another dress appointment afterwards and then went back to Luv Bridal to put the deposit down, couldn’t be happier!! Thank you again

Olivia A.

July 2026

From the moment I walked into Luv Bridal, I knew I was in the best hands. The entire experience was incredible, and finding my dream dress, Lucia by Madilane, was truly unforgettable. The attention to detail, care, and support throughout the process made me feel so special. Lucia was everything I dreamed of and more — elegant, timeless, and absolutely perfect for my wedding day. Thank you Luv Bridal and Madilane for creating such a beautiful gown and helping make me feel like the best version of myself on such a special day. 🤍

Belinda H.


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