Dynamic retargeting (also known as dynamic remarketing) is an advertising strategy which allows businesses to personalise their ads to feature products that the user viewing the ads has viewed before or items that are similar that the user may be interested in based on their browsing history.
You may have seen this before when online shopping, you’ve viewed a few items and decided not to purchase them. Then, you see an ad on Instagram, Facebook or another website for the same product that you were looking for.
This form of advertising is to remind you of your interest in the product, and usually appears only when you have not purchased the product or completed an enquiry.
Here at Easy Weddings, we use dynamic retargeting to suggest similar businesses that the user may be interested in or to remind the user of the specific businesses that they have looked at previously. We use our huge amount of user data to help the sophisticated system to predict the most relevant suppliers for each user.
In using this data for our dynamic retargeting, we have been able to increase qualified enquiries to our suppliers and increase their brand awareness and recognition.
By investing in dynamic retargeting,we are ensuring that the right people, who are interested in your product or service are the ones being served your ad, making this advertising method much more qualified than a billboard or television advertisement.
Keep in mind that roughly just over 1% of the population is engaged at any one time. So this form of highly qualified and unique ads is a great way to capture those users who are already interested in your business.
So what is so important about dynamic retargeting? Well, in just one visit to Easy Weddings, a single user can leave various buying signals. By using this data, we can continually engage the user throughout their wedding planning journey, helping to connect them with suppliers that pique their interests.
By using retargeting, Easy Weddings can put your business in front of the right users at the right time.