On June 26 some of our Easy Weddings team, including our CEO Matt, travelled to Adelaide for our most recent industry event.
There, at the Hotel Richmond in the centre of Adelaide at Rundle Mall, we spoke with 80+ South Australian wedding suppliers about some of the most recent issues in the wedding industry.
These included insights such as which dates suppliers should be maximising on to get the most out of their bookings, what trends are most popular with couples at the moment and how the royal wedding impacted these, as well as the best advice on how to run a wedding business.
One of the most recent findings presented showed how many same-sex weddings there have been in Australia since same-sex marriage was legalised at the end of 2017, as well as how this is broken down per state. These figures show that the breakdown of weddings per state in 2017, and the breakdown of same-sex weddings in Australia between December 2017 and June 1 2018, are very similar.
Which shows us how same-sex couples are no different to any other couple who are getting married and are planning their wedding to the same trends and statistics as any other couples.
Our CEO Matt also gave an in-depth presentation about how to build a wedding business, and what your core focuses should be. One key takeaway from this was how much you put into your social media.
While a lot of suppliers are spending time on social media platforms boosting their following or engagement, you also need to be factoring in the time you are taking to run these platforms to make sure that they are worth it. As a business owner, your time could be worth $100, $200 or even $500 an hour. So if you’re spending 2 hours a day on social media then those costs do add up.
As with everything, you need to look at the return you are getting from your social platforms. Having a good conversion rate on social is just as important as optimising your conversion rate on your storefront or website. Your conversion metrics might be different, but you still want to be getting something out of your time.
So cost the time you spend on social media and look at the return. If the figures don’t add up, then it’s time to start doing something different Just don’t devalue your own time.
We’ve already had some great feedback from suppliers at the Adelaide Industry Event and are looking forward to speaking further with all suppliers across the year.
Stay tuned for more event updates and to see when the next event is near you.