Nicole Groch Cruelty Free Vegan Hair & Makeup

(49 reviews)
Service Area
Melbourne & Victoria
Business Hours
7 Days
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Ethical, Vegan and Cruelty Free! Nicole is one of the only professional hair and makeup artists in Australia who has made the commitment to using healthier, safer, more natural and organic, CHOOSE CRUELTY FREE accredited and VEGAN friendly products.

"I am a firm believer that cosmetics should be applied in such a way that skin still looks like skin! My ethos is simply, “that no animal should ever suffer for human vanity!”

I love that I am able to showcase that cruelty free, vegan friendly and natural cosmetics look just as good, and often better than animal tested, highly synthetic brands."

With three decades of experience as a freelance hair and makeup artists, working not only in bridal, but also in the fashion, advertising and music industries, Nicole is highly sought after for her ability to create stunning, polished, yet natural looks that enhance and compliment her clients.  Nicole has a well deserved reputation for being a highly ethical, compassionate artist, doing her best by her clients, animals and the environment.                              

Nicole is highly skilled in creating tailored hairstyles, from natural waves and earthy looks, through to highly elaborate, intricate updos, and she has an extensive portfolio showcasing her work. Check out her latest work on her insta @nicolegroch_hairmakeup .

Her makeup work is delicate and precise. Nicole believes only in coverage where coverage is needed! That makeup should enhance features and not mask them . No partner wants to turn up to their wedding to find the person they love and are marrying looking like a completely different person. That being said, her makeup application is done is such a way that it lasts from early morning till the end of your event. 

Nicole's clients rave about how their makeup and hair not only lasted perfectly all day and night, but that the  products she used on them,  felt beautifully light and natural and never cakey!  Some clients have even reported back that they slept in their makeup, as it was so light and fresh looking even at the end of the night, and the fact it was all natural and organic, they knew it was not going to clog their skin.

Natural & Organic Products

The brands Nicole chooses to work with are all as natural, safe and organic as possible, as not only does she  believe that steering clear of animal tested cosmetics is important, but so too is the health and safety of her clientele. Many of Nicole's clients who have had trouble with reactions from synthetic cosmetics in the past are thrilled to find that Nicole uses such natural products.

The products Nicole works with are all by ethical, professional grade, natural and eco friendly brands, including;
Inika Organic, Neek Skin Organics, Ere Perez,  Momma Cosmetics, Adorn Cosmetics,  Kester Black and the vegan products in the Eye of Horus range. 

For hair she uses salon grade, Australian made Everescents Organic Haircare, Eco Lab Style Project and Cleverl Curl

Nicole Groch is very approachable, warm, friendly and will work together with you to create your perfect, individualized look for your wedding, in a manner that is fun, relaxed, enjoyable and completely stress free.  

Trials are Important

Most brides opt to come and see Nicole for a trial at her home studio in Cheltenham prior to their wedding, and this is highly recommended, as it allows Nicole to spend time creating a look that you love and which on completion of your trial, is photographed, along with all the products Nicole uses on you being recorded on a card. Come your wedding day, you literally can completely relax, confident in knowing what you are going to look like. It becomes a fun, pampering experience, as you sit back and let Nicole work her magic.


Hygiene 101

Nicole is one of the most hygeinic and safe makeup artists around. She has a strict hygiene protocol and doesn't double dip applicators or brushes back  into any products. She uses single use, ecofriendly, sugar cane disposable palettes and disposable bamboo applicators to ensure no cross-contamination.  She has even written a guide for other makeup artists in her blog LivingSafe - COVID19 Hygiene Protocol For Freelance Makeup Artists, in order to helo other artists keep their clients safe in these times.



(49 reviews)
Review this supplier
14 Mar 2021

Nicole was a fantastic communicator - before the day, she was always quick and happy to answer any of my questions. She accommodated a last second change of date due to a snap lockdown, and on the day was right on time. Her work was absolutely stunning. She completely nailed the more natural look I was going for, and the makeup and hair were so comfortable to wear - I have sensitive skin and am not accustomed to elaborate hairstyles, but the natural products she used felt like I wasn't wearing anything at all, so I could just relax and enjoy the day. All of my crew were thrilled with her work, and we all got so many compliments. Nicole really made me feel like a bride, for which she has my eternal thanks - couldn't recommend her more highly.

1 Feb 2020

Nicole is extremely professional and a master at her craft. She is knowledgeable, takes extreme pride in her work and was lovely, warm and genuine. This was reflected in her intricately gorgeous hair design for myself, my bridesmaids and mother in February 2020. Our makeup was natural but with sophisticated flare and the best part was that the products Nicole used stood the test of a very humid February day but were gentle on my sensitive skin. I would recommend Nicole over and over again!

8 Nov 2019

What can I say? Nicole is amazing and you will not regret booking her for your day. She did my older sister's wedding, my sister-in-law's wedding and most recently, mine. I was a really nervous, self-conscious bride but Nicole put me at ease and made me feel so special. My make-up was spot on. She covered up my hyper-pigmentation and chose a colour to perfectly suit my skin tone. Honestly, the make-up was beautiful. I asked her to braid my fine, delicate, thin hair and it looked fantastic. On the day of the trial, she made me feel so good - you won't regret having a trial done, and then on the day, I knew exactly what to expect. She did all of the hair and makeup in my bridal party too and they were all rapt with her work. Having cruelty-free, vegan products was really important to me but if you put that aside, she is so talented and good at her job. Pricing was reasonable and well-worth it. Thank you Nicole! We loved chatting with you on the day and I will continue to recommend you to family and friends! xo

6 May 2023

Nicole is everything you want in a hair and makeup artist, she is friendly, warm and most of all highly experienced in bringing to life what you want. She will listen to you and help you make the right choices for whatever the special occasion is. The products she uses are of high quality and best of all cruelty free. As someone who doesn’t wear makeup often and can sometimes have sensitive skin, I was pleased that the makeup did not feel heavy and I had no irritation.

22 Feb 2022

Nicole is an amazing hair and makeup artist. I am so glad I had her with me on my wedding day. She was a calming presence and I loved the hair and makeup look she did for me. I’ve had my makeup done many times, and there’s three things that makeup artists often don’t get right, my skin tone, eyebrows and lip shape, but Nicole did them all perfectly. I am unfortunately immunocompromised, so I was very pleased to read Nicole’s thorough covid plan. She went the extra mile to ensure I was safe, which meant a lot to me. I care a lot about animal rights but it can be hard to find a reputable cruelty free and vegan hair and makeup artist. If you’re looking for one, I cannot recommend Nicole enough. She’s very talented, but also kind and goes above and beyond for her clients.

9 Jan 2022

I was so impressed with Nicole’s work on my hair and make up for my wedding day! Her work was beautiful and I got so many compliments. She was also about as COVID safe as you can get in this industry, in full PPE and did not double dip products. I highly recommend her. Even better, all her products are vegan and cruelty free :-)

13 Nov 2021

Nic created amazing looks for me and my Mum on my wedding day. I felt gorgeous! And so comfortable even as someone who rarely/never wears makeup. I had so many compliments on my eyes (she’s totally converted me to lashes) and my hair, which was exactly how I wanted it. My Mum was also delighted with her look and has since been out to pick up some cruelty free products for everyday use. The calming, entertaining and supportive atmosphere Nic brought was exactly what my pre-wedding nerves needed. I knew once she arrived everything was going to be just fine. Honestly from our first chat about COVID and how Nic was approaching it I felt so comfortable with her. The trial and the wedding day proved it. Nic is fabulous and you’ll be safe (and gorgeous!) in her hands.

15 Jun 2021

Nicole made me feel like royalty for my wedding. Understood and provided exactly what I wanted. Used good quality and lasting products. She is friendly to deal with and shows skill and care in her work. Have already recommended her to friends, and they were pleased with her too.

15 May 2021

Nicole was amazing!! I was so in love with my hair and she gave me exactly what I hoped for. She did an amazing job on my bridesmaids too, giving each of them a unique hair look that they adored. She has a calm presence on the day and helped us so much, being flexible as we coordinated between makeup artists as well. And of course, being vegan and cruelty free is so important and let me breathe easy knowing I didn’t have to check brands myself. Highly recommended!! <3

10 Apr 2021

Nicole was highly recommended by a close family friend and certainly lived up to her reputation - her experience and talent were both evident straight away, from the trial hair styling session for my wedding. She created a look I was comfortable with and understood what would suit and work well with my hair. Her techniques are incredible and something I've never experienced before. I happily proceeded with booking Nicole for hair styling for my wedding for myself and my bridal party (having already engaged a make up artist before finding Nicole) and we were all delighted with her work and our looks on the day. Nicole was easy to work with, accommodating, confident and relaxed and very professional and COVID friendly, in addition to using cruelty free and natural / organic products. I can highly recommend Nicole!

6 Apr 2021

Nicole did an incredible job with my wedding hair and make-up! She was really accommodating and drove out to my venue, which was a while out of Melbourne, and listened to exactly what I wanted with my make-up. She is amazingly talented and made me feel so beautiful! Thank you so much Nicole!!

2 Apr 2021

Nicole is an extremely talented hair and makeup artist. Having cruelty free products was incredibly important to me and Nicole made it clear that no sacrifice is necessary to achieve this. I showed her a number of reference photos and she created a look that felt unique and comfortable. She was also able to coordinate hair and makeup for 11 individuals and found another cruelty free artist to work with. We were in a rush to finish in order to perform two ceremonies and despite the time restraints and number of people, Nicole's work was flawless. In addition, members of my family who have particularly sensitive skin had no issues with the products used on their face or hair. I highly recommend working with her.

22 Mar 2021

Having to cancel and reschedule a wedding due to COVID is extremely challenging. I feel really blessed to have worked with Nicole throughout the whole process and couldn't be happier with how I looked and felt on the day! Nicole is a real pleasure to deal with, and I highly recommend her services.

12 Feb 2021

Nicole is amazing!! She is professional, friendly, hygienic and really easy to work with, particularly with COVID. Not only that, her hair and makeup is gorgeous. I highly recommend her!

12 Dec 2020

Nicole was absolutely wonderful on our wedding day. She was friendly, conversational and professional. Alongside her commitment to cruelty-free products, she was equally committed to completing my make-up and hair in a way that was COVID safe. I felt so thrilled to embrace my curls for my wedding, and Nicole gave me nothing but confidence that they would look beautiful the whole day (which they did!) I recommend Nicole without hesitation.

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