Easy Weddings Wedding Hair and Makeup Melbourne

Nicole Groch Cruelty Free Vegan Hair & Makeup

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Ethical, Vegan and Cruelty Free! Nicole is one of the only professional hair and makeup artists in Australia who has made the commitment to using healthier, safer, more natural and organic, CHOOSE CRUELTY FREE accredited and VEGAN friendly products.

"I am a firm believer that cosmetics should be applied in such a way that skin still looks like skin! My ethos is simply, “that no animal should ever suffer for human vanity!”

I love that I am able to showcase that cruelty free, vegan friendly and natural cosmetics look just as good, and often better than animal tested, highly synthetic brands."

With three decades of experience as a freelance hair and makeup artists, working not only in bridal, but also in the fashion, advertising and music industries, Nicole is highly sought after for her ability to create stunning, polished, yet natural looks that enhance and compliment her clients.  Nicole has a well deserved reputation for being a highly ethical, compassionate artist, doing her best by her clients, animals and the environment.                              

Nicole is highly skilled in creating tailored hairstyles, from natural waves and earthy looks, through to highly elaborate, intricate updos, and she has an extensive portfolio showcasing her work. Check out her latest work on her insta @nicolegroch_hairmakeup .

Her makeup work is delicate and precise. Nicole believes only in coverage where coverage is needed! That makeup should enhance features and not mask them . No partner wants to turn up to their wedding to find the person they love and are marrying looking like a completely different person. That being said, her makeup application is done is such a way that it lasts from early morning till the end of your event. 

Nicole's clients rave about how their makeup and hair not only lasted perfectly all day and night, but that the  products she used on them,  felt beautifully light and natural and never cakey!  Some clients have even reported back that they slept in their makeup, as it was so light and fresh looking even at the end of the night, and the fact it was all natural and organic, they knew it was not going to clog their skin.

Natural & Organic Products

The brands Nicole chooses to work with are all as natural, safe and organic as possible, as not only does she  believe that steering clear of animal tested cosmetics is important, but so too is the health and safety of her clientele. Many of Nicole's clients who have had trouble with reactions from synthetic cosmetics in the past are thrilled to find that Nicole uses such natural products.

The products Nicole works with are all by ethical, professional grade, natural and eco friendly brands, including;
Inika Organic, Neek Skin Organics, Ere Perez,  Momma Cosmetics, Adorn Cosmetics,  Kester Black and the vegan products in the Eye of Horus range. 

For hair she uses salon grade, Australian made Everescents Organic Haircare, Eco Lab Style Project and Cleverl Curl

Nicole Groch is very approachable, warm, friendly and will work together with you to create your perfect, individualized look for your wedding, in a manner that is fun, relaxed, enjoyable and completely stress free.  

Trials are Important

Most brides opt to come and see Nicole for a trial at her home studio in Cheltenham prior to their wedding, and this is highly recommended, as it allows Nicole to spend time creating a look that you love and which on completion of your trial, is photographed, along with all the products Nicole uses on you being recorded on a card. Come your wedding day, you literally can completely relax, confident in knowing what you are going to look like. It becomes a fun, pampering experience, as you sit back and let Nicole work her magic.


Hygiene 101

Nicole is one of the most hygeinic and safe makeup artists around. She has a strict hygiene protocol and doesn't double dip applicators or brushes back  into any products. She uses single use, ecofriendly, sugar cane disposable palettes and disposable bamboo applicators to ensure no cross-contamination.  She has even written a guide for other makeup artists in her blog LivingSafe - COVID19 Hygiene Protocol For Freelance Makeup Artists, in order to helo other artists keep their clients safe in these times.


A mum of two, Nicole has been doing hair & makeup for 30 years, as well as being committed to helping fight for animal welfare. She is the Australian Programmes Manager for Cruelty Free International (formerly the President of Choose Cruelty Free). In March 2011 she started the blog Livingsafe.com.au where she researches & writes about how to live a toxic free, vegan friendly & cruelty free lifestyle. Nicole is also a pet portrait artist - see nicspetportraits.com.au

Nicole Groch


53 reviews 5.0 Write a Review

August 2021

Nicole is extremely professional and a master at her craft. She is knowledgeable, takes extreme pride in her work and was lovely, warm and genuine. This was reflected in her intricately gorgeous hair design for myself, my bridesmaids and mother in February 2020. Our makeup was natural but with sophisticated flare and the best part was that the products Nicole used stood the test of a very humid February day but were gentle on my sensitive skin. I would recommend Nicole over and over again!

Ioana L.

August 2021

Nicole was a fantastic communicator - before the day, she was always quick and happy to answer any of my questions. She accommodated a last second change of date due to a snap lockdown, and on the day was right on time. Her work was absolutely stunning. She completely nailed the more natural look I was going for, and the makeup and hair were so comfortable to wear - I have sensitive skin and am not accustomed to elaborate hairstyles, but the natural products she used felt like I wasn't wearing anything at all, so I could just relax and enjoy the day. All of my crew were thrilled with her work, and we all got so many compliments. Nicole really made me feel like a bride, for which she has my eternal thanks - couldn't recommend her more highly.

Courtney S.

April 2020

What can I say? Nicole is amazing and you will not regret booking her for your day. She did my older sister's wedding, my sister-in-law's wedding and most recently, mine. I was a really nervous, self-conscious bride but Nicole put me at ease and made me feel so special. My make-up was spot on. She covered up my hyper-pigmentation and chose a colour to perfectly suit my skin tone. Honestly, the make-up was beautiful. I asked her to braid my fine, delicate, thin hair and it looked fantastic. On the day of the trial, she made me feel so good - you won't regret having a trial done, and then on the day, I knew exactly what to expect. She did all of the hair and makeup in my bridal party too and they were all rapt with her work. Having cruelty-free, vegan products was really important to me but if you put that aside, she is so talented and good at her job. Pricing was reasonable and well-worth it. Thank you Nicole! We loved chatting with you on the day and I will continue to recommend you to family and friends! xo

Renee S.

December 2023

I booked Nicole for my country wedding in March for our bridal party make-up. Nicole is incredibly talented & professional and made us all feel natural and beautiful on the day. Being someone who doesn't wear a lot of make-up, I was after a more natural look and particularly liked the products she used as I don't like the chemicals used in most other make-up products. Plus all of her products are animal cruelty-free which was another reason I chose Nicole. She has a beautiful personality and all of the bridal party loved having her there with us whilst getting ready. I had a different lady booked to do our hair on the day and had forgotten to ask her to pin my veil before she left. Nicole came to the rescue and kindly offered to stay behind to pin my veil. I would highly recommend Nicole to every bride.

Tracey W.

December 2023

I had the absolute pleasure of having Nicole as the makeup artist for my wedding day, and I cannot express enough how grateful I am for her incredible talent and infectious energy. Nicole not only transformed me into a bride, but also worked her magic on my family members, making the entire morning a delightful celebration. From the moment Nicole arrived, her warm and friendly demeanour put everyone at ease. She exuded professionalism while simultaneously radiating an air of joy that made the entire experience so much more enjoyable. Wedding mornings can be hectic, but Nicole's calm and organised approach ensured that everything ran smoothly. Nicole's makeup skills are nothing short of magical. She took the time to understand each individual's style, enhancing natural features and creating looks that were both stunning and personalised.

Ashlee A.

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