Easy Weddings Wedding Dresses Perth

JRW Bridal & Couture

5  ( 3 reviews ) · Perth Studios are in Mt Hawthorn & Alkimos. · Show Phone · View Website
JRW Bridal And Couture SupplierHero Wedding Dresses 6 +


At JRW Bridal we love creating sustainable 'Ready To Wear' Collections and luxury Bespoke designs to enhance each bride's natural beauty and bring their dream wedding dresses to life! Brides can collaborate during the design process to create their perfect bridal outfit. Creative Design sessions are also available via ZOOM, for regional and inter-state brides.

As a true Creative, I love designing to accentuate your best features, whilst capturing your personal vibe and inner essence. I welcome you to share in the joy and excitement of bringing your wedding dress visions and dreams to life. From Timeless to Boho Chic, to Romantic, to Modern, to Sophisticated, or a touch of Colour, I've have got you covered!

Many brides say to me, “I’ve tried on a several gowns but none of them tick all of the boxes. I love the shape but not the sleeve or neckline or back! Something just doesn’t feel right!” Because of this I developed an effective Perfect Planning System (PPS) where we consider each element, such as necklines, silhouettes, waistlines, fabrics, etc, that are just right for your body shape & colouring, making your gown as unique as you are. I design to enhance your figure in the best way, creating a gown that reflects your essence and personality.

If you’re not close by or can’t come in to the studio, due to your workload or location, don’t worry, you can still be a JRW Bride and have the gown of your dreams! We offer a 5* online ZOOM “Creative Session,” where we chat through our PPS and then guide you and your partner/friend to capture your exact measurements, ensuring the perfect fit of your wedding gown. A Brisbane bride, recently said after their video measuring session, “Jo, we had the best time doing the video call! It was really fun, and my fiance was thrilled to have been involved in the early stage of tailoring a gown specifically for me! We are both so excited to see the final creation!” - Louise.

After the design stage,when you are wondering how the design will actually look on you, no need to worry! I am one of the only designers I know of, that offers my tailored “Paper Doll System” (PDS) of super-imposing your illustration on to an image of yourself. This is really exciting as it eases your mind and gives you a great virtual experience of what your gown will look like on you!

We pride ourselves in the highest level of workmanship and quality, offering each design in either our Pearl Custom Label ($4600 - 6000) or Diamond Custom Label ($6000 - 10,000), to best suit your investment level. 

"The process has been super easy & fun! We talked about the look I wanted, she listened well and together we created a design that matched exactly what I had envisioned in my head... Jo has absolutely nailed the look I was going for!" - Kerry T.

If you prefer the Ready To Wear (RTW) gowns ($2850-$4700) then have a look below at our stunning range of sustainable 'Made to Measure' Collections. (These can also be customised for a small fee.)


"I believe that we are all beautifully unique and so should our wedding dresses be. So be brave and be YOU and let's make some magic together!" - Joanne Ross Wells



As a passionate Designer, I design to enhance and excite my brides! I value honesty & integrity. 10 years+ as a Bridal Designer, and 15 years in luxury lingerie & swimwear, I absolutely LOVE what I do, and the JOY I bring to a bride's BIG DAY! I love travel & adventure, having lived in 6 countries (4 Continents) and happily made Perth my home back in 2017. I value family and relationships most in life and I am driven by my passion to create, in a personal but highly professional and kind manner.

Mrs Joanne Ross Wells

Owner & Creative Director

Wedding Brochure

JRW Bridal & Couture Brochure

View all of our features and complete package inclusions in our PDF wedding brochure.

View Brochure

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Discount on our range of wedding products and services. Simply fill out the contact form or phone us, and mention "Easy Weddings".

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Veil Promo


Free custom veil with every Custom Wedding Dress order!  Have your vows or initials embroidered on to your veil for that extra special touch! Enquire today!

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Ideally, I like to have about 12 to 18 months, so that there is no rush in the design or production stages. I do however make exceptions in special circumstances which will incur a rush fee if under 8 months.

With over 10 years of experience in the bridal industry, one of my strengths is being able to design according to each different body shape. Once we had agreed on the best silhouette for you, we move on to fabrics and tones to best suit your colouring and vibe. So don't be worried about starting off with a blank canvas, as that is where I can help you! I also offer my "Paper Doll Design System" where I design your illustration on to a photo of you, so that you can see the style on your figure and proportions, to make any changes.

No, our gowns are fully fitted out with built-in cups and boning, except for our sheer lace bodices, where the lace is strategically placed to hide what needs to be hidden!

Ideally, a 50-60cm train is about as long as you should go in order to bustle up for the party later. The other option that we offer, is to have a removable train or skirt to allow for an easy transformation when the dancing kicks in!

Yes, we also carry a small collection of Ready To Wear Dresses and a Mix 'n Match Separates Collection if you would prefer that to the Custom Design option.

I offer my brides 2 Custom Labels to best suit their investment level:

1. Our "Pearl Label", where you choose your laces and fabrics range from $4600 to $6000.

2. Our "Diamond Label", giving you pure silk fabric options as well as personalising your embroidered lace with initials, or even designing your own beadwork and lace designs. Price is from $6000.

3 reviews 5 Write a Review

April 2023

Jo is absolutely amazing! She has so much knowledge and expertise about dress design and making, and she knows how to accentuate and flatter your best features. Jo’s dresses are of the highest quality and she works so hard to make sure your dress is absolutely perfect . The process of designing and making my wedding dress has been very enjoyable, exciting and stress free. I am so glad that I found Jo and went through this process with her. My dress is more than I even imagined it to be and I am so excited to wear it on my wedding day. I highly recommend Jo and JRW Bridal!

Chiara M.

JRW Bridal & Couture

So excited for you to collect your gorgeous custom wedding dress today, Chiara! You had such a UNIQUE vision of how you wanted to look and feel on your BIG day and it's been magic creating it for you! Wishing you both many years of love and happiness together. Jo xx

March 2023

I came across Jo at a wedding expo. She was so friendly and knowledgeable right from the start. She offered to set up a meeting in her home and that was it I never looked back. I showed her some photos of the kind of dresses I was looking for and she then did up the drawings. Looking at the dress on paper it looked amazing and I was so excited to see it come to life. Jo was always very informative and kept updating me of her progress along the way and sending photos of her progress as the dress came along. I was absolutely blown away with the end result it was everything I had hoped for and so much more. Jo was such a pleasure and a delight to work with. If you are looking for a wedding dress I would not hesitate to contact Jo!

Elsie D.

JRW Bridal & Couture

Thanks Elsie! It’s been a real joy creating your beautiful wedding dress and working with you in the year leading up to your Big Day! Wishing you both many years of love and happiness 🥰 Jo x

June 2022

Jo was so great to work with from start to finish with the design of my dream wedding dress. She knew exactly what I wanted and what design would compliment my body shape! I absolutely loved wearing my dress on my wedding day and can’t thank Jo enough for the whole process 🤩 she even gave me a delicious smelling candle to burn while we got ready on my special day. Highly recommend 🤍

Hannah T.

JRW Bridal & Couture

Thanks for your beautiful review Hannah and I loved working with you on your dream wedding dress! Jo xx

Expert Advice

expert advice

As a wedding professional, JRW Bridal & Couture offers expert advice to help couples plan their perfect day. Ask a question or read their expert advice.

Get Expert Advice

What length dress for a 4pm wedding for mother of the groom?

My son is getting married at 4pm, wondering what is an appropriate length dress to wear for this time of day?

JRW Bridal & Couture

Hi, I would suggest if the bridesmaids are in long dresses that you do the same. If they're not then you could go for a tea length or long style. The most important aspect is dressing to your body shape and colouring (and compliment the bridal colours), this way you will not only look your best but feel great too! I hope this is helpful? 

Joanne, JRW Bridal.

How many wedding dress appointments will I need?

Hi there. Wondering how many wedding dress appointments I should be factoring into my planning, including fittings and pickup? And how long they normally go for? Thanks.

JRW Bridal & Couture

If you're going with the Ready to Wear option it's usually 2-3 and about 4-5 for Custom creations. Once you have booked your venue I'd recommend that you start your wedding dress journey. Happy to answer any other questions you may have.

Kind regards 


Tips for not dying of heat in 30 degree weather in a wedding dress?

We are having a destination wedding, likely Thailand or somewhere hot. How to keep cool, minimise sweat stains, any tips or what to pack appreciated!

JRW Bridal & Couture


If you haven't chosen your dress I highly recommend a natural fabric such as silk or cotton for your dress as they are breathable and will make all the difference in the heat of the day.

Exerpt from my latest blog on Natural Fabrics "Silk comes in many different forms, such as silk satin, silk tulle, silk lace, silk crepe, silk organza, silk georgette, silk chiffon and silk taffeta, to name a few."

Silk's 5 main benefits are:

  • Breathable
  • Absorbent
  • Sustainable
  • Luxurious lustre
  • Easy to dye.

More to read in my blog on the benefits of Cotton.

Hope this helps, 

Joanne, JRW Bridal & Couture


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