Bluebell Bridal

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Melbourne's finest Bridal Salon featuring artfully curated gowns for today's modern bride

Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.

Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.

Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to weed through racks and racks of gowns, while receiving a personalized experience with your very own stylist.


Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.

By Appointment Only

Level 1

141 Flinders Lane

Melbourne Vic 3000



Service Area Australia Wide

Australia Wide
Australia Wide


Bluebell Bridal has an incredible selection of gowns. to provide you with a guide please see below price ranges for our gowns:

Corston Couture $5800 - $7000

Daisy and Hera Couture $3000 - $5000

Dan Jones $3,000 - $7000

Emmy-Mae  $3000 - $5000

Flora $7000 - $10,000

Jenny Packham $6100 - $8000

Made With Love $3000 - $5500

Mira Mandic $6100 - $6600

Sarah Joseph $3100  - $7000

Sassi Holford $4500 -$7000

Savannah Miller $4100 - $4999

Tara Lauren $4000 - $5500

By Appointment Only:

Tuesday 11am - 5pm                                         

Wednesday 10am – 5pm
Thursday and Friday 11am – 7pm
Saturday: 9am – 5pm

Closed: Sundays Mondays and Public Holiday Weekends

Yes, Bluebell Bridal is strictly by appointment only.

Selecting your dream bridal gown is team effort. During your appointment your expert stylist will give you their undivided attention and will be able to answer any questions that you may have.

Please book your appointment using our online booking system which will give you a current up to the minute look at what dates and times are available.

A confirmation sms and email will be sent to you immediately. Please don’t forget to check your spam folder.

Any questions? Call us on 03 9662 3331 or email your question to

To avoid disappointment during peak times we suggest booking in advance, especially for Thursday and Friday evenings and Saturdays.

Click the link below to book your appointment:

In the interests of servig you best and ensuring you have a greta experience in our salon we do not offer share/split appointments.

If you and your BFF wish to both have an appointmment on the same day, we kindly aks you to book two separte appointments.

You may opt for the same time, or by our recommendation, one after the other.

If you have ay questions, please do not hesitate to email us on

Our appointments run for one hour.

Please call us on 03 9662 3331 and we will add your name to our wait-list.

We will call you if an appointmet becomes available.

Regrettably, we cannot guarantee that an appointment will become available.

We suggest you start looking for your gown 10 - 12 months ahead of your wedding day.

We only offer appointments to ladies getting married within 18 months of their appointment.

If you are getting married very soon, some of our designers can accomodate rush orders for deliveries under 12 weeks, however a rush fee will apply.

Please call us on 03 9662 3331 as we are here to assist in any way we can.

We have a selection of gowns that you can purchase directly from our salon floor, we also have a selection of gown suppliers who can offer a “rush” or “priority” service speeding up the delivery of your gown. Please kindly note that rush fees apply.

Bluebell Bridal dioes not offer a hire service

We have a  no photo and video policy

Manufacture and delivery times vary from designer to designer. Generally, delivery time will be between 6 – 8 months.

Your stylist will work with you to ensure that your gown will arrive in plenty of time before your wedding, including accounting for time to have those final alterations done to achieve the perfect fit; perfect for you and no one else!

In nearly all cases alterations will be needed to ensure the perfect fit on your wedding day. Please kindly note that alterations are not included in the purchase price of your gown as the needs of each bride vary greatly.

Bluebell Bridal offers an exclusive in-house expert alterations service.

Alterations appointments are available from Tuesday – Friday inclusive, but not on Saturdays, Sundays, Mondays or public holidays. It is not possible to give quotes or estimates on the cost of alterations at the time of ordering your gown.

We offer for all our customers that purchase a gown from us, a complimentary fitting appointment with our highly skilled Alterations team approximately 10 weeks out from your wedding.

If you have any other questions, please do not hesitate to call us on 03 9662 3331 or email us on as we are here to assist in helping your bridal journey being a wonderful one.

3 reviews 4.7 Write a Review

January 2023

Great spot to go try on dresses and get an idea of what you might like. They have a range of designers and while quite expensive it allows you to narrow down your options if you have no idea where to start. I didn’t get my dress from here but good experience regardless

Katie L.

May 2022

Thoroughly pleased with my experience with Bluebell, all of the consultants are warm, friendly and have a skill making you feel comfortable and at ease choosing the right dress for you.

Jessica L.

January 2021

Loved dealing with Julie and her team at Bluebell. They were attentive, great communicators and did a wonderful job on my wedding dress! Highly recommend them to any brides wanting to pick a gown for the big day.

Janelle R.

Expert Advice

expert advice

As a wedding professional, Bluebell Bridal offers expert advice to help couples plan their perfect day. Ask a question or read their expert advice.

Get Expert Advice

Where can I find a dress in Melbourne with No Lace and No Beading that epitomises opulence?

Looking for a wedding dress - plain fabric - preferably satin silk or silk with some sheen. I loathe lace and beading and am looking for a dress which is made stunning by the cut and the style as opposed to tacky bling. Any suggestions?

Bluebell Bridal

Hi Stephanie, how fantastic that you know the style of gown you love: go girlfriend! Bluebell Bridal has some amazing gowns that have no bling whatsoever. We have the incredible Harper from Made With Love that you might be the one? We also have an incredible collection from Sabina Motasem that are the essence of opulence without the try hard factor. These gowns are hand made in silk satins that can be ordered in a variety of colours if ivory isn't your thing. We'd love to welcome you in to our salon so please check us out

Stephanie K

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