Bluebell Bridal

(137 reviews)
Service Area
Australia Wide  View Map
Business Hours
Tues 11-5, 10-5 Thurs & Fri 11-7 Sat 9-5
Strictly By Appointment
Personal Service with your own dedicated stylist
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Melbourne's finest Bridal Salon featuring artfully curated gowns for today's modern bride

Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.

Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.

Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to weed through racks and racks of gowns, while receiving a personalized experience with your very own stylist.


Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.

By Appointment Only

Level 1

141 Flinders Lane

Melbourne Vic 3000




(137 reviews)
Review this supplier
5 Apr 2019

ABSOLUTELY OUTSTANDING! The staff were super friendly and welcoming. On my first visit, which was actually my first day every trying on dresses, I tried on a few dresses that had sparked my interest from their website. I wasn't dead set on any of them so they then encouraged me to explore other options and then come back if I wasn't satisfied. All the staff remembered who I was on my second visit and they even made recommendations of certain designs I hadn't tried yet. It was one of these recommendations that lead me to my dress and I couldn't have been happier! In the words of my husband - it was perfect! The staff continued to be super kind and helpful all the way up to my final alterations appointments - promising to make sure that I didn't leave/pick up my dress until I was completely satisfied.

15 Feb 2018

This was the only place I went on my shopping day, that I actually FELT like a Bride! All the other shops i went to, I felt rushed, ignored, and like an inconvenience. At Bluebell, from the moment I walked in, I felt spoiled, and special. I had chosen my dress on my first appointment, but my mum wasnt able to come- Bluebell had no issues making a followup appointment, and having my mum along to show her the dress I preferred- but also having me try on a few other dresses of Mums selection so that she felt included! Ask for Shenali to help you- what an amazing woman, so kind and helpful! Exactly how a bridal shopping experience should be

9 Dec 2017

(Designer - Q’nique) Bluebell bridal has already picked out the most exquisite dresses from many designers, the staff are exceptionally trained and very professional. They listened to what I wanted (or not wanted!) and were always ready to offer alternatives. The boutique is also beautiful and with their friendly staff, my wedding dress shopping experience was fun and easy.

7 Mar 2020

Bluebell Bridal were absolutely delightful to work with. I can't thank them enough for helping me to select my dream dress. The whole team were so friendly and professional.

29 Feb 2020

The ladies at Bluebell were so friendly and helpful, helping me find my dream dress. I also had my alterations done with the team and they made my dress fit like a glove! So many amazing gowns can be found at Bluebell

7 Dec 2019

Ria and Emily were really lovely through the dress shopping process and calmed my nerves when I wasn't 100% sure I had made the right decision. Emily fit the dress to me so perfectly - I didn't even know something could fit that well and feel so comfortable. I had the option of having the alterations done with Bluebell or done elsewhere and I'm very glad I chose Bluebell.

19 Oct 2019

Shoutout to the wonderful ladies at Bluebell that helped me create a bespoke gown by putting two dresses together! It all came together and I felt amazing on the day.

18 Oct 2019

I came down from Sydney to purchase my wedding dress from here. Amazing range and the staff were so friendly and helpful!

14 Sep 2019

Great selection of dress, amazingly friendly staff and wonderful location in the city.

6 Sep 2019

The moment i walked into bluebell bridal I was welcomed by friendly faces. I met with Ria at my first appointment who was so helpful to the girl who had no idea what she wanted in a dress! Ria helped me try on dress after dress to narrow down the style I liked. I walked away with a style in mind with intentions to come back another day. I returned for a second time and was still unsure till Ria recommended a dress she thought I may love and that she was right ! Ria loves what she does and this shone through in our appointments. I can’t thank her enough for helping me choose my wedding dress! The alterations team made my dress fit me like a glove, many told me how expensive alteration are but at bluebell bridal you get what you pay for! Amazing quality and work!

14 Mar 2019

great dress.. Employees were a little over the top which came across a bit fake..

9 Mar 2019

They were good! I went in there not thinking I'd find a dress and had to go back in to purchase it. The staff were really friendly and made me feel so comfortable.

9 Mar 2019

I bought a made with love dress as they are the only one that stock this dress. Such lovely staff and they made me feel so comfortable. I knew what I wanted from the beginning and ended up with that dress.

8 Mar 2019

Loved my dress, received so many compliments on the day! All the ladies in the boutique were so supportive and helpful

7 Mar 2019

Amazing range of dresses and great customer service.


Service Area
Australia Wide

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