Our flagship store in Melbourne, is located at the Como Centre, on the corner of Chapel St and Toorak Rd, South Yarra.
You will be spell-bound by our exquisite collection of Bridal gowns, Evening wear and Prom gowns, along with a large selection of accessories. Everything that you need for all those special occasions.
Designers such as Ian Stuart London, who are exclusive in Australia to "Always and Forever", as well as Pronovias, La Sposa, Mon Cheri, Rosa Clara, Peter Trends, Ronald Joyce, Madeline Gardner, Victoria Jane, Mori Lee, Mark Lesley, Romantica of Devon and more.
Always and Forever have been established for over 20 years in the UK. You have a choice of some of the finest gowns from around the world. Our success is due primarily to our customers recommendations. That is why you are important to us.
Come in, relax and enjoy the experience. We don't make any demands, (no maximum time limit, no limit to the amount of gowns you may try). We are here purely for you, so that you may experience the magic.
We pride ourselves on our friendly and professional service as we know that your magical journey towards a married future starts with buying your dress!