Luv Bridal & Formal - Designer Direct

(1050 reviews)
Service Area
Australia Wide
Business Hours
Varies Per Store
Click to show

Luv Bridal has eight showrooms around Australia, in Brisbane, Gold Coast, Sydney, Perth, Melbourne, Adelaide! Offering international designer gowns at designer-direct prices, in sizes 2-28.

Luv has been part of the Australian bridal landscape since 2009 and brings to the industry over 40 years of experience. With 9 stores nationwide, Luv creates beautiful gowns in sizes 2-28 that have the power to transport every woman from a beach-side wedding to a black-tie benefit.

Synonymous with international style, LuvBridal enjoys a long-standing, exclusive relationship with American based label Mia Solano, Pronovias (Spain) and local new-comer, Madi Lane (Australia). Unique formal and bridesmaid ranges are sourced favouring individuality from across the globe featuring more and more Australian designers each season.

From beginning to end a Luv gown embodies quality. From fabric selection across Europe to pearling in the Orient, a Luv gown makes a global journey before it reaches its bride and the finished product is a gown that flatters the female form like no other.

Luv Bridal’s stylists are highly qualified and take a personal interest in the gowns. They are the very best people to help you find your dream dress and seek to create the kind of one-on-one experience that is expected of one of life’s most defining moments. 



Questions and Answers

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Where are you located?

Luv Bridal showrooms are located in all mainland Australian states and selected parts of the USA. Tasmania and the Territories, we’re coming for you!

Do I need to make an appointment?

Appointments aren’t required but are preferred.

Why? Because, even though you feel like the luckiest girl in the world to be embarking on this incredible journey, there are other lucky ladies out there and odds are one of them has made an appointment for the exact time you’re planning on popping into the store.
This means you’ll have to wait because each new bride gets her very own bridal stylist for at least an hour depending on how busy the schedule is on the day.
Having said that, we don’t like the word ‘no,’ so if you’re feeling inspired and spontaneous come in and see us and we’ll do all we can to help you find you dream gown.

How do I make an appointment?

We can do this the easy way or the hard way!
The hardest way to make an appointment is via email.
The easiest way to make an appointment is via our user-friendly online booking system:
Alternatively, you can book an appointment over the phone and speak to one of our lovely stylists.

What sizes are your bridal gowns available in?

All of our beautiful designer bridal gowns are available in sizes 2 to 28 and can be ordered in extra length if required.

Are your gowns available in plus sizes?

Absolutely! All our designer bridal gowns are available in sizes 2 to 28.


(1050 reviews)
Review this supplier
12 Dec 2020

I purchased my dress in the Adelaide store with Jade. I honestly could not have asked for a better experience. Jade was attentive, listened to my budget, and help me find the right dress for me. She made me feel comfortable - especially with my insecurities about have to wear an insulin pump & having infusion sites on my stomach, reassuring me that you couldn't see it. I had a great experience & can't wait for my dress to arrive. Thanks to Jade, Vicki who did my measurements & Sarah who complimented me on my engagement ring & got excited I had found my dress. Thanks ladies for a fantastic experience!

15 Apr 2020

Beautiful Service & Beautiful dress

1 Dec 2019

I loved loved loved my dress! Everyone commented on how beautiful the lace was and couldn't believe it was not a custom made dress. The girls at Luv Bridal in Moonee Ponds were so amazing and the after care service was impeccable!

18 Oct 2019

I loved my Madi Lane dress! It looked beautiful in the photos and was so comfortable to wear all day and night! I have received so many compliments on how beautiful and unique it was. Thank you to Fiona at Luv Bridal for making me feel so special and for helping me choose the perfect dress.

4 Jan 2019

They were brilliant! I really enjoyed my experience with them, they made me feel really comfortable.

4 Nov 2018

Amazing assistance, tried on so many different dresses, a huge variety to choose from.

16 Apr 2021

Love at first sight once I entered inside the boutique! Best wedding dress boutique, professional staff and great services with the best variety of different wedding dresses to choose from! Definitely worth a visit and highly recommend to all the future brides!

20 Mar 2021

Really good experience at the Sunshine Coast store and they were really helpful. Lisa was so helpful and I bought the first dress I bought. They had a wide range of affordable dresses.

9 Jan 2021

The girls at Luv Bridal in Moonee Ponds were amazing. I ended up with two dresses from here and both times the service was amazing. Melbourne was just coming out of lockdown at the time of my dress arriving and they were nice enough to post it to me, and I received it the very next day. When trying on dresses the girls made me feel comfortable and I didn't feel like I was being pushed to make any decisions.

9 Jan 2021

I got two dresses from Luv in Moonee Ponds and both times the girls in there were amazing. Never pressured to choose a style or even make a purchase. When my second dress arrived they were even kind enough to post it to me as travel restrictions were still in place. Amazing service.

5 Dec 2020

In June we decided to book our wedding for December as we knew 2021 would be pretty booked up after all the postponements this year. I set off to look for a dress knowing that it was probably too late to order anything in and expecting to be turned away ‘Pretty Woman style’. The first place I visited was Luv Bridal and they were amazing. They showed me all the options they had that fit my timeframe and they listened to what I liked and wanted. They found a gorgeous dress that matched my vision and it was exactly my size. I couldn’t believe I was buying a dress 40 minutes after arriving at the first dress shop. Everyone was so helpful and caring and I am so glad I went there first! I love my dress and received so many compliments on the day!

14 Nov 2020

The experience at luv bridal nooner ponds was just awesome. Wine supplied for you supporters and chocolates of course ! They definitely made a sincere effort in helping me find the dress !

30 Oct 2020

I was really happy with the professional customer service I received at Luv Bridal Perth. I felt so comfortable and didn't feel pushed into buying any dresses. I walked in not having an idea of the style dress I wanted and they were great asking questions and suggesting styles they thought I may love until I found my dream dress. My dress came in a month early and when we were in the middle of covid shutdowns, their communication was great and were so helpful by storing my dress until they were able to open again and I could come in for my second fitting/ pick up. I would highly recommend Luv Bridal!

10 Oct 2020

Indira is 'the dress' for me. It was honestly the first dress I tried on at Luv bridal, and after tried several other dresses I always came back to the first gown. It is beautiful, beautiful dress. Beautiful made and very comfortable to wear. Thank you Madi Lane.

10 Oct 2020

My absolute dream dress. I felt so comfortable all day and like an absolutr princess. I got compliments off so many about just my dress. I will reccommend Madi Lane to any friends for their future weddings.

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