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Luv Bridal & Formal - Designer Direct

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LUV Bridal has been part of the Australian bridal landscape since 2009 and brings to the industry over 40 years of experience. With nine stores nationwide and three in the USA, LUV offers world-renowned designers & exclusive collections in sizes 2-28.

Luv has been part of the Australian bridal landscape since 2009 and brings to the industry over 40 years of experience. With nine stores nationwide, Luv creates beautiful gowns in sizes 2-28 that have the power to transport every woman from a beach-side wedding to a black-tie benefit.

Synonymous with international style, LuvBridal enjoys a long-standing, exclusive relationship with American-based label Mia Solano, Pronovias (Spain), and locally Madi Lane (Australia) and Evie Young (Australia). Unique formal and bridesmaid ranges are sourced favouring individuality from across the globe featuring more and more Australian designers each season. From beginning to end a Luv gown embodies quality. From fabric selection across Europe to pearling in the Orient, a Luv gown makes a global journey before it reaches its bride and the finished product is a gown that flatters the female form like no other.

Luv Bridal’s stylists are highly qualified and take a personal interest in the gowns. They are the very best people to help you find your dream dress and seek to create the kind of one-on-one experience that is expected of one of life’s most defining moments. 



Our showrooms are located in Adelaide, Brisbane, Hobart, Melbourne, Gold Coast, Perth, Sunshine Coast, Sydney, and Townsville. 

Appointments aren’t required but are preferred.

Why? Because, even though you feel like the luckiest girl in the world to be embarking on this incredible journey, there are other lucky ladies out there and odds are one of them has made an appointment for the exact time you’re planning on popping into the store.
This means you’ll have to wait because each new bride gets her very own bridal stylist for at least an hour depending on how busy the schedule is on the day. Having said that, we don’t like the word ‘no,’ so if you’re feeling inspired and spontaneous come in and see us and we’ll do all we can to help you find your dream gown.

Please note: Covid-19 Restrictions may affect showrooms availability. Be sure to keep an eye out on our social media for updates. 

The best way to book an appointment is via the booking function on our user-friendly website. The following link allows you to book instantly and easily: www.luvbridal.com.au/book-an-appointment/

Please ensure you receive your confirmation email. If you do not receive your confirmation email for your appointment please contact the showroom directly.

Alternatively, you can book an appointment over the phone and speak to one of our lovely stylists.

All of our beautiful designer bridal gowns are available in sizes 2 to 28 and can be ordered in extra length if required.

Absolutely! All our designer bridal gowns are available in sizes 2 to 28.

We house bridal gowns by leading international designers who make their gowns in stock standard sizing, in sizes 2 to 28. Slight design changes can be made to any gown to personally customise it, for an additional charge. Some of our showrooms offer on-site dressmaking services and we can always recommend local dressmakers who have a good industry reputation.

Some of our showrooms offer alteration/ dressmaking services in-store. For our showrooms that don’t yet offer this service, we can recommend local reputable dressmakers.

Yes. We offer a few layby payment options in all our showrooms. A minimum deposit is required, with the remaining balance divided up into monthly payments. Monthly payments can be directly transferred through online banking or paid over the phone with either a MasterCard or Visa credit card.

A deposit of 50% is usually required to secure your bridal gown, however we know how expensive weddings can be and we allow our compassionate consultants the discretion to offer flexible payment plans that suit our team and our brides.

We do things a little differently than most other bridal boutiques.
You’ll find that you often have no option but to wait an average of seven months for a new wedding gown. If you don’t have seven months up your sleeve you may be forced to buy a gown ‘off the rack.’ Sometimes you can get lucky and find the gown in relatively good condition but it’s just as likely that it will have suffered wear and tear from being tried on in store and you’ll be paying top dollar for a gown that’s less than perfect.

The reality is that our brand new gowns are often cheaper than ‘off the rack’ gowns at other stores. So how do we keep so many gowns on hand at prices so low? By being Australia’s biggest and best bridal company.

We keep a large amount of our designer bridal gowns in-stock and regular shipments coming in all the time. That means that we always have a large selection of bridal gowns available for immediate purchase and much shorter waiting times.

Your bridal stylist has all the relevant information at her fingertips and will be able to tell you exactly when your dream gown is arriving. Maybe it’s already here and waiting for you to book an appointment

Yes! We keep a large amount of our designer bridal gowns in-stock and regular shipments coming in all the time. That means that we always have a large selection of bridal gowns available for immediate purchase.
For any immediate availability questions, please call your closest Luv Bridal showroom

All our showrooms stock a large range of bridesmaid and formal gowns available in multiple colours and fabric options. Bridesmaid gowns are available for order in sizes 2 to 28.

Bridesmaids are orderable in sizes 2 to 28 and in multiple colours and fabric options. Typical ordering time is five months from order to delivery, however keep in mind that most bridesmaid gowns will need to have a hem alteration depending on the height. It’s important to factor in an extra six to eight weeks on top of your delivery time to allow for alteration times.

3 reviews 4.3 Write a Review

July 2024

They had the dress I dreamed of and was able to get it delivered within 3 months, not the 6 I was told.

Stacy L.

June 2024

Luv Bridal have an amazing group of ladies who are very helpful and friendly! They also have an extensive selection of beautiful and classic wedding gowns! I was super thankful that the lady who helped me was not only super nice but very patient too (I tried on about 6 dresses!) With each of the dress I tried on, she was super informative and told me her thoughts but in a friendly yet professional way! LUV Bridal is a way to go when looking for the most perfect wedding dress!!


May 2024

I recently purchased my wedding dress from LUV Bridal, and I have mixed feelings about the experience. On the positive side, the store itself is beautiful, with a stunning selection of dresses that made it easy to find the perfect one for my special day. The dress I chose was absolutely gorgeous and made me feel amazing on my wedding day. However, the experience was somewhat marred by the staff. Unfortunately, they were not very friendly and came across as rather aggressive. This made the dress shopping process more stressful than it needed to be. It's a shame because the store and dresses are truly lovely. In summary, while the dress from LUV Bridal was perfect and contributed to making my wedding day wonderful, the unfriendly and aggressive attitude of the staff detracted from the overall experience. If they could improve their customer service, it would make shopping there an absolute dream.

Brodie N.

Expert Advice

expert advice

As a wedding professional, Luv Bridal & Formal - Designer Direct offers expert advice to help couples plan their perfect day. Ask a question or read their expert advice.

Get Expert Advice

do princess dresses cost more than slimline dresses because theres more fabric used?

Luv Bridal & Formal - Designer Direct

Thank you for your inquiry. In regards to gown costs, fabric will play a part in the over all cost, however generally speaking bling and lace will generally put cost of the gown higher.

If there is anything further we can help ypou with please feel free to contact your local Luv Bridal Supplier.

Kind regards


National Customer Experience Manager.  

How much do basic wedding dress alterations usually cost?

Luv Bridal & Formal - Designer Direct

Congratulations on your engagement, in regards to alterations you will need to speak directly to the seamtresses as prices will vary. 

Generally speaking as long as the size is correct you will usually only need a hem, bustle and cups. However this will vary from bride to bride and with the addition of 

customizing gowns. 

Kind regards 


Luv Bridal 

Should I have a budget before going wedding dress shopping?

I'm not sure how much I'd pay for my dream dress, but should I create a budget just to help the shop clerk out?

Luv Bridal & Formal - Designer Direct

Congratulations on your Engagement, budget is such a personal matter, however we recommend you discuss this with your consultant. Not only will they be able to help you find your dream dress for a great price, they will also be able to accomodate any changes that your hoping to make to your gown within that price range too. Head in to your local Luv Bridal showroom so our Team can acquaint you with our current promtion and help you say yes to your dress. 

Good luck 


Luv Bridal 

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