Luv Bridal & Formal - Designer Direct

(1074 reviews)
Service Area
Australia Wide
Business Hours
Varies Per Store
Click to show

LUV Bridal has been part of the Australian bridal landscape since 2009 and brings to the industry over 40 years of experience. With nine stores nationwide and three in the USA, LUV offers world-renowned designers & exclusive collections in sizes 2-28.

Luv has been part of the Australian bridal landscape since 2009 and brings to the industry over 40 years of experience. With nine stores nationwide, Luv creates beautiful gowns in sizes 2-28 that have the power to transport every woman from a beach-side wedding to a black-tie benefit.

Synonymous with international style, LuvBridal enjoys a long-standing, exclusive relationship with American-based label Mia Solano, Pronovias (Spain), and locally Madi Lane (Australia) and Evie Young (Australia). Unique formal and bridesmaid ranges are sourced favouring individuality from across the globe featuring more and more Australian designers each season. From beginning to end a Luv gown embodies quality. From fabric selection across Europe to pearling in the Orient, a Luv gown makes a global journey before it reaches its bride and the finished product is a gown that flatters the female form like no other.

Luv Bridal’s stylists are highly qualified and take a personal interest in the gowns. They are the very best people to help you find your dream dress and seek to create the kind of one-on-one experience that is expected of one of life’s most defining moments. 


Questions and Answers

Where are you located?

Luv Bridal & Formal - Designer Direct

Our showrooms are located in Adelaide, Brisbane, Hobart, Melbourne, Gold Coast, Perth, Sunshine Coast, Sydney, and Townsville. 

Do I need to make an appointment?

Luv Bridal & Formal - Designer Direct

Appointments aren’t required but are preferred.

Why? Because, even though you feel like the luckiest girl in the world to be embarking on this incredible journey, there are other lucky ladies out there and odds are one of them has made an appointment for the exact time you’re planning on popping into the store.
This means you’ll have to wait because each new bride gets her very own bridal stylist for at least an hour depending on how busy the schedule is on the day. Having said that, we don’t like the word ‘no,’ so if you’re feeling inspired and spontaneous come in and see us and we’ll do all we can to help you find your dream gown.

Please note: Covid-19 Restrictions may affect showrooms availability. Be sure to keep an eye out on our social media for updates. 

How do I make an appointment?

Luv Bridal & Formal - Designer Direct

The best way to book an appointment is via the booking function on our user-friendly website. The following link allows you to book instantly and easily:

Please ensure you receive your confirmation email. If you do not receive your confirmation email for your appointment please contact the showroom directly.

Alternatively, you can book an appointment over the phone and speak to one of our lovely stylists.

What sizes are your bridal gowns available in?

Luv Bridal & Formal - Designer Direct

All of our beautiful designer bridal gowns are available in sizes 2 to 28 and can be ordered in extra length if required.

Are your gowns available in plus sizes?

Luv Bridal & Formal - Designer Direct

Absolutely! All our designer bridal gowns are available in sizes 2 to 28.


(1074 reviews)
Review this supplier
18 Apr 2021

I bought my beautiful wedding dress from Luv Bridal Crows Nest and highly recommend starting your search with the lovely people who work there. They listen to what you are looking for and make personalised suggestions, they are also happy to let you roam and choose yourself. Felt very comfortable trying on the dresses with them, and still so in love with my dress!

16 Apr 2021

Love at first sight once I entered inside the boutique! Best wedding dress boutique, professional staff and great services with the best variety of different wedding dresses to choose from! Definitely worth a visit and highly recommend to all the future brides!

12 Dec 2020

I purchased my dress in the Adelaide store with Jade. I honestly could not have asked for a better experience. Jade was attentive, listened to my budget, and help me find the right dress for me. She made me feel comfortable - especially with my insecurities about have to wear an insulin pump & having infusion sites on my stomach, reassuring me that you couldn't see it. I had a great experience & can't wait for my dress to arrive. Thanks to Jade, Vicki who did my measurements & Sarah who complimented me on my engagement ring & got excited I had found my dress. Thanks ladies for a fantastic experience!

15 Apr 2020

Beautiful Service & Beautiful dress

1 Dec 2019

I loved loved loved my dress! Everyone commented on how beautiful the lace was and couldn't believe it was not a custom made dress. The girls at Luv Bridal in Moonee Ponds were so amazing and the after care service was impeccable!

18 Oct 2019

I loved my Madi Lane dress! It looked beautiful in the photos and was so comfortable to wear all day and night! I have received so many compliments on how beautiful and unique it was. Thank you to Fiona at Luv Bridal for making me feel so special and for helping me choose the perfect dress.

4 Jun 2022

Definitely happy with their service.

1 Apr 2022

Had the best time trying on dresses. They let me try on more dresses than usual. Put on a Madilane dress and instantly feel in love with it. Lovely ladies that work there.

16 Feb 2022

Beautiful gowns, great service!

1 Dec 2021

The girls at Luv Bridal in Moonee Ponds were amazing. I ended up with two dresses from here and both times the service was amazing. Melbourne was just coming out of lockdown at the time of my dress arriving and they were nice enough to post it to me, and I received it the very next day. When trying on dresses the girls made me feel comfortable and I didn't feel like I was being pushed to make any decisions.

1 Dec 2021

I got two dresses from Luv in Moonee Ponds and both times the girls in there were amazing. Never pressured to choose a style or even make a purchase. When my second dress arrived they were even kind enough to post it to me as travel restrictions were still in place. Amazing service.

24 Sep 2021

My dress was stunning!! The team at Luv Bridal Maroochydore were beyond lovely! I referred my dress in March and it was here by July! It was the dress of my dreams

11 Jul 2021

The ladies at Luv Bridal Slacks Creek were fantastic in helping me find my perfect dress. I had tried on numerous dresses before going to this store, and once there I found that perfect gown.

7 Jul 2021

My dress and bridesmaids dresses were absolutely amazing. My dress totally matched my theme for the day. And the girls looked absolutely beautiful in their dresses

21 May 2021

The best wedding dress shop in Sydney. All the wedding consultants are so friendly and really want to help you find your special dress! I'm so glad I found my beautiful Madi Lane dress here

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