Welcome to Alexis George — the epitome of glamour in bridal couture. Alexis George is the go-to destination for discerning brides seeking exquisite dresses for their wedding day. With decades of experience, this award-winning Australian couture design label, founded by the renowned George and Pat Georgiou, has become synonymous with unparalleled style in the South Australian fashion scene.

Embark on a journey of timeless elegance with Alexis George, a distinguished Australian fashion house dedicated to crafting custom bridal couture since 1980. Led by Creative Directors Pat and George Georgiou, the brand boasts a rich legacy of designing beautiful, one-of-a-kind bridal gowns in their Adelaide showroom. Alexis George prides itself on the meticulous handcrafting of each gown, ensuring a perfect fit and unparalleled quality. Personalized customer service takes center stage during one-on-one appointments, where brides collaborate with experienced designers to bring their dream dress to life. Book an appointment at our Adelaide showroom and let Alexis George weave magic into your wedding attire.

What you’ll love about working with Alexis George for your wedding:

  • Exclusivity Beyond Borders: Alexis George offers a rare opportunity to adorn a gown that is truly unique. With designs exclusive to their label, brides can revel in the knowledge that their dress is a one-of-a-kind masterpiece, not found anywhere else in the world.
  • Unmatched Craftsmanship: At Alexis George, it's not just about a dress but a work of art meticulously crafted by skilled hands. The emphasis on exceptional craftsmanship ensures that each gown is a testament to quality, precision, and a genuine love for couture.
  • Personalised Couture Experience: Step into the world of bespoke bridal couture with Alexis George. The brand takes pride in offering customised consultations and fittings, ensuring that every bride receives individual attention to finding or designing their perfect gown. The experience is not just about the dress but the journey of creating a gown tailored to each bride's unique style and preferences.

Highlights of working with Alexis George:

  • Exquisite, one-off designs.
  • Perfect fit and flattering cut.
  • Fabrics sourced from Europe.
  • Over 40 years of couture expertise.
  • Adelaide showroom appointments.


We recommend having your wedding date and venue booked before you begin your search for a dress. Not only is it important to have your date and location booked so you are able to imagine the overall look, but it also helps to understand timing and when your dress will need to be ready. 


All of our gowns are hand made in our Adelaide studio using the finest imported couture textiles from around the world. Some fabrics are produced on request and need to be ordered in advance. Sometimes we will need to source a particular fabric and this also takes time. Our couture service has limited availability and often fitting times are booked out six months in advance.


We recommend shopping for your wedding dress at least 9-12 months in advance. Please inquire if your wedding date is close so we can better assist you, we do our best to ensure we can make all our brides’ wedding dress dreams come true.

Yes! Bring your ideas with you to your design consultation and we will discuss what design features you like and how they can be brought to life. The team will come up with a design to suit you and suggest suitable fabrics for the design.

Your consultation involves a one-on-one full styling session with our qualified stylists, who will explain the various silhouettes and will help you understand the best shape and style to fit your body, style and wedding. You will also discover our large range of fabrics and styling options.

This will depend on your dress. For a custom made gown, consider at least 4-6 fittings, with the last fitting occurring the week of your wedding in which you will take home your dress.

This is not a problem. Your final wedding dress fitting is the week of your wedding, where we will make the final adjustments and tailor your gown to your figure.

32 reviews 5.0 Write a Review

March 2022

From my first visit, George made the process of dress shopping fun and relaxing. For someone not comfortable with clothes shopping or dressing up, I cannot express how much I valued George taking the time to put me at ease and encouraging me to go with a silhouette I would never have had the confidence to try. Not to mention talking me into having a veil: 100% the right choice! Not only was George completely understanding when we needed to postpone our wedding, he did not hesitate to reassure me that he would make sure my dress still fit me perfectly despite my sizing changing in the 17 month postponement period. My dress was absolutely stunning, and made perfectly for me. All of my friends and family commented on the gorgeous dress and complimented George and the team, and I could not agree more. I felt absolutely beautiful.

Lauren G.

March 2022

The team at Alexis George created my perfect dress under time constraints and an ever changing pregnant body. The whole process was smooth and easy - cannot recommend highly enough.

Kira R.

December 2019

George knew exactly what I was after - he knew I wanted the 'princess look' but also the 'glam Oscars look' and we turned this beautiful gown into 2 looks! And whilst he fussed over me every time I was in the store, I felt like an absolute celebrity, his attention to detail was incredible and the lovely staff were so amazing and delicate. I just feel sad that I don't have an excuse to go back in there!! I loved my dress.

Libby P.

February 2019

Wedding dress was made by Adelaide designers Alexis George. I felt absolutely beautiful on the day. I can't recommend highly enough

Tiffany D.

July 2018

Really good! Designed exactly what I wanted.

Marianne I.

Expert Advice

expert advice

As a wedding professional, Alexis George offers expert advice to help couples plan their perfect day. Ask a question or read their expert advice.

Get Expert Advice

Tips from our specialists

Just need a quote?
It helps to provide...

  • Your contact details
  • Mention your wedding date and dress size
  • Ask how long it will take to receive your dress
  • Ask how many fittings you will require

Wedding Supplier Specialist

Darcy is one of our expert wedding supplier specialists and here to help you find and book your wedding suppliers. Find out more

Why couples enquire through Easy Weddings?

Exclusive deals

Exclusive deals

Get the best deals for your wedding with Easy Weddings only discounts and special offers.


Wedding cash giveaway!

Simply let us know which Easy Weddings' suppliers you've booked. Once verified, you'll get entries into the draw for your chance to win!

Quick response

Quick response

Your time is important. Get the information you need quickly. No fuss. No stress.