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Luv Bridal & Formal - Designer Direct

Luv Bridal & Formal - Designer Direct 6 +


Luv Bridal has 10 Australian showrooms located in Brisbane, Gold Coast, Sunshine Coast, Sydney, Perth, Melbourne, Hobart, Townsville, Adelaide. Stores collection includes gowns from Australian designers to internationally recognised luxury designers.

Luv Bridal & Formal showrooms offer an extensive collection of international designer bridal, bridesmaids, and formal gowns at designer direct prices. 

Offering ten locations across Australia, Luv Bridal & Formal showrooms can be found in Sydney, Melbourne, Brisbane, Gold Goast, Sunshine Coast, Hobart, Perth, Adelaide, and Townsville. 

With a vast range of bridal styles and sizes (2-28), Luv Bridal & Formal is the first and last place to visit if you are seeking a sophisticated gown, designed and constructed specifically to flatter a woman’s body shape.

With designs ranging from classic to sophisticated to cutting-edge, eachgown is finished using the finest quality fabrics, European laces, and exceptional hand beading.

Upon your visit to a Luv Bridal & Formal showroom, you will be assisted by one of our highly qualified Bridal Consultants who will take you through every step of the journey -  that is choosing your dream bridal gown.

All brides are special at Luv Bridal & Formal, and our Bridal Consultants are trained to provide an personalised experience to help create your wedding vision. 

For us, a wedding day should be one of the happiest days of every bride’s life; a treasured memory that always brings joy. At Luv Bridal, we genuinely ‘luv’ being a part of creating that happiness, and providing an unforgettable bridal gown shopping experience.



Bridesmaids are orderable in sizes 2 to 28 and in multiple colours and fabric options. Typical ordering time is five months from order to delivery, however keep in mind that most bridesmaid gowns will need to have a hem alteration depending on the height. It’s important to factor in an extra six to eight weeks on top of your delivery time to allow for alteration times.

Luv Bridal showrooms are located in all mainland Australian states and selected parts of the USA. Tasmania and the Territories, we’re coming for you!

Some of our showrooms offer alteration/ dressmaking services in-store. For our showrooms that don’t yet offer this service, we can recommend local reputable dressmakers.

3 reviews 4.3 Write a Review

July 2024

They had the dress I dreamed of and was able to get it delivered within 3 months, not the 6 I was told.

Stacy L.

June 2024

Luv Bridal have an amazing group of ladies who are very helpful and friendly! They also have an extensive selection of beautiful and classic wedding gowns! I was super thankful that the lady who helped me was not only super nice but very patient too (I tried on about 6 dresses!) With each of the dress I tried on, she was super informative and told me her thoughts but in a friendly yet professional way! LUV Bridal is a way to go when looking for the most perfect wedding dress!!


May 2024

I recently purchased my wedding dress from LUV Bridal, and I have mixed feelings about the experience. On the positive side, the store itself is beautiful, with a stunning selection of dresses that made it easy to find the perfect one for my special day. The dress I chose was absolutely gorgeous and made me feel amazing on my wedding day. However, the experience was somewhat marred by the staff. Unfortunately, they were not very friendly and came across as rather aggressive. This made the dress shopping process more stressful than it needed to be. It's a shame because the store and dresses are truly lovely. In summary, while the dress from LUV Bridal was perfect and contributed to making my wedding day wonderful, the unfriendly and aggressive attitude of the staff detracted from the overall experience. If they could improve their customer service, it would make shopping there an absolute dream.

Brodie N.

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