Luv Bridal & Formal - Designer Direct

(1036 reviews)
Service Area
Australia Wide
Business Hours

Luv Bridal has eight showrooms around Australia, in Brisbane, Gold Coast, Sydney, Perth, Melbourne, Adelaide! Offering international designer gowns at designer-direct prices, in sizes 2-28.

Luv Bridal & Formal showroomsoffer an extensive collection of international designer bridal, bridesmaids,and formal gowns at designer direct prices. 

Offering eight locations across Australia, Luv Bridal & Formalshowrooms can be found in Sydney, Melbourne, Brisbane, Perth, Adelaide, and theGold Coast. We also have our first U.S.A. showroom in Phoenix, Arizona!

With a vast range of bridal, bridesmaid, and formal styles and sizes,Luv Bridal & Formal is the first and last place to visit if you are seekinga sophisticated gown, designed and constructed specifically to flatter a woman’sbody shape.

With designs ranging from classic to sophisticated to cutting-edge, eachgown is finished using the finest quality fabrics, European laces, andexceptional hand beading.

Upon your visit to a Luv Bridal & Formal showroom, you will beassisted by one of our highly qualified Bridal Consultants who will take youthrough every step of the journey that is choosing your dream bridal gown.

All brides are special at Luv Bridal & Formal, and our BridalConsultants are trained to provide an individual, once-in-a-lifetime experienceto help create your wedding vision. Our high standard of customer service is avital ingredient of our reputation and one that we are renowned for in thebridal industry.

For us, a wedding day should be one of the happiest days of every bride’slife; a treasured memory that always brings joy. At Luv Bridal, we genuinely ‘luv’being a part of creating that happiness, and providing an unforgettable bridalgown shopping event.


Questions and Answers

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How long does it take to order my bridesmaids?

Bridesmaids are orderable in sizes 2 to 28 and in multiple colours and fabric options. Typical ordering time is five months from order to delivery, however keep in mind that most bridesmaid gowns will need to have a hem alteration depending on the height. It’s important to factor in an extra six to eight weeks on top of your delivery time to allow for alteration times.

Where are you located?

Luv Bridal showrooms are located in all mainland Australian states and selected parts of the USA. Tasmania and the Territories, we’re coming for you!

Do you offer alteration / dressmaking services?

Some of our showrooms offer alteration/ dressmaking services in-store. For our showrooms that don’t yet offer this service, we can recommend local reputable dressmakers.


(1036 reviews)
Review this supplier
12 Dec 2020

I purchased my dress in the Adelaide store with Jade. I honestly could not have asked for a better experience. Jade was attentive, listened to my budget, and help me find the right dress for me. She made me feel comfortable - especially with my insecurities about have to wear an insulin pump & having infusion sites on my stomach, reassuring me that you couldn't see it. I had a great experience & can't wait for my dress to arrive. Thanks to Jade, Vicki who did my measurements & Sarah who complimented me on my engagement ring & got excited I had found my dress. Thanks ladies for a fantastic experience!

15 Apr 2020

Beautiful Service & Beautiful dress

1 Dec 2019

I loved loved loved my dress! Everyone commented on how beautiful the lace was and couldn't believe it was not a custom made dress. The girls at Luv Bridal in Moonee Ponds were so amazing and the after care service was impeccable!

18 Oct 2019

I loved my Madi Lane dress! It looked beautiful in the photos and was so comfortable to wear all day and night! I have received so many compliments on how beautiful and unique it was. Thank you to Fiona at Luv Bridal for making me feel so special and for helping me choose the perfect dress.

4 Jan 2019

They were brilliant! I really enjoyed my experience with them, they made me feel really comfortable.

4 Nov 2018

Amazing assistance, tried on so many different dresses, a huge variety to choose from.

6 Jun 2020

I was so lucky, I got the first dress I tried on there and the whole process afterwards was really easy!

30 May 2020

Brought my wedding dress from Luv Bridal, dress was from Madi Lane, if I could go direct to them I would have, customer service and communication not so great with Luv Bridal. Sadly probably wouldn't recommend :(

Luv Bridal & Formal - Designer Direct  

Thank you so much for your valued feedback. We have passed your details on to our Customer Service Manager and she would be very interested to hear more about your experience. Could you please email your concerns to

9 Apr 2020

Very nice shop with so many choices and price ranges, great team working there to help you choose your dress and it has arrived way before the time I originally thought I was going to receive it!

9 Apr 2020

Amazing dress, perfect shape and held through a wedding on the beach with a big hike on the way. Love it!

21 Mar 2020

Luv Bridal was the first place I looked and I found my perfect wedding dress! Jade assisted me and she was fantastic. I tried a few different styles which weren’t quite what I wanted, I spotted a picture on the wall of a dress I really liked, unfortunately it had been discontinued but Jade knew of a similar dress so disappeared for a few minutes then re-appeared with the perfect dress! I had to wait some months for my dress to be made but it arrived quicker than expected, it fitted perfectly, and I felt amazing in it on my wedding day. Definitely recommend Luv Bridal!

21 Mar 2020

They were really friendly. I like that they have on their website you can pre-choose the dresses you like, so they're able to found out what you like.

19 Mar 2020

The team at Luv Bridal really saved the day for me! I had a pretty awful experience at another bridal store where the dress I had ordered arrived in completely the wrong size and needed to find another dress 5 weeks before our wedding. The team at Luv Bridal went completely above and beyond to help me find a dress off their sample racks (plenty of options and sizes available) and I ended up discovering my dream dress which just so happened to be an excess stock gown sitting brand new, in my size in their warehouse. It was perfect and felt amazing to wear on our wedding day. Thank you Melanie & Bettina for not only going out of your way to help me out, but just being amazing to deal with from start to finish. Highly recommend!

8 Mar 2020

My dress was stunning and fit great on the day, have received some wonderful comments about it and the staff in the store were great

7 Mar 2020

The service at Luv Bridal was great however from the time the wedding dress was ordered to when it arrived was a little longer than expected. They have a wide variety of wedding dresses to choose from which are affordable and the change rooms are very nice. They staff are very friendly and communication is great if you phone them. My main concern is they had referred the tailor next door to them to do the tailoring which is by far the worst experience I have ever had, however that is no fault of Luv Bridal.

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