Luv Bridal & Formal - Designer Direct

(1097 reviews)
Service Area
Australia Wide
Business Hours

Luv Bridal has 10 Australian showrooms located in Brisbane, Gold Coast, Sunshine Coast, Sydney, Perth, Melbourne, Hobart, Townsville, Adelaide. Stores collection includes gowns from Australian designers to internationally recognised luxury designers.

Luv Bridal & Formal showrooms offer an extensive collection of international designer bridal, bridesmaids, and formal gowns at designer direct prices. 

Offering ten locations across Australia, Luv Bridal & Formal showrooms can be found in Sydney, Melbourne, Brisbane, Gold Goast, Sunshine Coast, Hobart, Perth, Adelaide, and Townsville. 

With a vast range of bridal styles and sizes (2-28), Luv Bridal & Formal is the first and last place to visit if you are seeking a sophisticated gown, designed and constructed specifically to flatter a woman’s body shape.

With designs ranging from classic to sophisticated to cutting-edge, eachgown is finished using the finest quality fabrics, European laces, and exceptional hand beading.

Upon your visit to a Luv Bridal & Formal showroom, you will be assisted by one of our highly qualified Bridal Consultants who will take you through every step of the journey -  that is choosing your dream bridal gown.

All brides are special at Luv Bridal & Formal, and our Bridal Consultants are trained to provide an personalised experience to help create your wedding vision. 

For us, a wedding day should be one of the happiest days of every bride’s life; a treasured memory that always brings joy. At Luv Bridal, we genuinely ‘luv’ being a part of creating that happiness, and providing an unforgettable bridal gown shopping experience.



Questions and Answers

How long does it take to order my bridesmaids?

Luv Bridal & Formal - Designer Direct

Bridesmaids are orderable in sizes 2 to 28 and in multiple colours and fabric options. Typical ordering time is five months from order to delivery, however keep in mind that most bridesmaid gowns will need to have a hem alteration depending on the height. It’s important to factor in an extra six to eight weeks on top of your delivery time to allow for alteration times.

Where are you located?

Luv Bridal & Formal - Designer Direct

Luv Bridal showrooms are located in all mainland Australian states and selected parts of the USA. Tasmania and the Territories, we’re coming for you!

Do you offer alteration / dressmaking services?

Luv Bridal & Formal - Designer Direct

Some of our showrooms offer alteration/ dressmaking services in-store. For our showrooms that don’t yet offer this service, we can recommend local reputable dressmakers.


(1097 reviews)
Review this supplier
18 Apr 2021

I bought my beautiful wedding dress from Luv Bridal Crows Nest and highly recommend starting your search with the lovely people who work there. They listen to what you are looking for and make personalised suggestions, they are also happy to let you roam and choose yourself. Felt very comfortable trying on the dresses with them, and still so in love with my dress!

16 Apr 2021

Love at first sight once I entered inside the boutique! Best wedding dress boutique, professional staff and great services with the best variety of different wedding dresses to choose from! Definitely worth a visit and highly recommend to all the future brides!

12 Dec 2020

I purchased my dress in the Adelaide store with Jade. I honestly could not have asked for a better experience. Jade was attentive, listened to my budget, and help me find the right dress for me. She made me feel comfortable - especially with my insecurities about have to wear an insulin pump & having infusion sites on my stomach, reassuring me that you couldn't see it. I had a great experience & can't wait for my dress to arrive. Thanks to Jade, Vicki who did my measurements & Sarah who complimented me on my engagement ring & got excited I had found my dress. Thanks ladies for a fantastic experience!

15 Apr 2020

Beautiful Service & Beautiful dress

1 Dec 2019

I loved loved loved my dress! Everyone commented on how beautiful the lace was and couldn't believe it was not a custom made dress. The girls at Luv Bridal in Moonee Ponds were so amazing and the after care service was impeccable!

18 Oct 2019

I loved my Madi Lane dress! It looked beautiful in the photos and was so comfortable to wear all day and night! I have received so many compliments on how beautiful and unique it was. Thank you to Fiona at Luv Bridal for making me feel so special and for helping me choose the perfect dress.

25 Aug 2023

I loved my dress and it was the first one I tried on, but the dress that arrived was so much smaller than the sample size of the same dress size in the store. The manager tried to bully me into believing it was my fault but I ordered under her advice as an 'expert'. Luckily I lost enough weight, but I do not recommend

21 Apr 2023

Beautiful dress. The quality control left a little to be desired. There were colourful threads all throughout the layers of organza that took my dress maker hours of painstaking work to remove.

9 Oct 2022

I had the most amazing experience at the luv bridal in Slacks creek. The dress I originally wanted had been discontinued so I went to my appointment nervous I wasn’t going to find anything I liked. Jada made my day by not only saying she had my dress, but it was brand new and in my size that she was able to source! I felt Jada went the extra mile to ensure I got the dress of my dreams and I could not recommend this amazing woman enough!

1 Oct 2022

Never in my life did I think that I would be able to fit into a sample gown, but I was proved wrong. I wear a street size 12, but I have an hourglass figure that means clothes don't like to fit me at all. Because of this, I assumed I'd have to be clipped into any bridal gowns and get a lot of alterations done. I was SO HAPPY when Luv had samples in multiple sizes, the staff were so nice, and I ended up walking away with a sample sale dress that fit me perfectly (what strange magic!!). This came in handy when lockdown hit and I wouldn't have been able to get it altered anyway. I would absolutely reccomend Luv to other brides, and I might just go back for a second dress for the "Big" post-covid wedding.

11 Jun 2022

I didn’t know what I was really looking for but they managed to find my perfect dress on the first one.

4 Jun 2022

Definitely happy with their service.

14 May 2022

The ladies were so lovely to deal with in the Brisbane area. My dress was perfect and good priced. I loved my dress and got a lot of compliments about it.

14 May 2022

I knew from the moment I saw some of the Madi Lane gowns available at Luv Bridal, that I would be purchasing one for my wedding - I ended up falling in love with the Harper gown, and I am so happy with the way I looked!

1 May 2022

I purchased my beautiful Madi Lane wedding gown from the Crows Nest store. The ladies were so helpful and lovely. A really positive experience!

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