There’s the old saying that a picture is worth 1000 words, and that has never been truer than today in the 21st century. Wherever you look, good visual content is outperforming text-based content. So it’s no surprise to learn that storefronts that are more attractive and content-rich will convert and do better than those that aren’t optimised to 100%.
As Facebook marketing expert Mari Smith says, “Content is King, but engagement is Queen and the lady rules the house.” The same is true for your storefront. While it’s worth keeping your storefront updated and looking good, without maintaining it and making sure you’re responding to enquiries and reviews you’re still not optimising it to its best possible performance.
We know, we know. When it comes to making sure you’re keeping your storefront up-to-date we can go on a bit.
But think about it like this. If you sign up for the gym for 12 months but don’t actually show up and put in the work, you won’t be fit in 12 months.
The same goes for your Easy Weddings storefront. If you pay for advertising but don’t put the effort into the ad, then you won’t get the best possible return.
Our clever stats team at Easy Weddings has been doing some math and here’s what they discovered.
Consider you’re a supplier with a storefront at 0-19% competition getting XX results (this figure will change depending on what category you’re in).
- If you then optimise your ad to 50% complete you will receive 225% more enquiries than XX
- If you then complete to 100% you’ll receive 350% more work than XX
That’s a great return! Just for making sure that your own storefront looks as good as it possibly can, you could potentially triple the number of enquiries you receive.
It’s a no-brainer really. A poor storefront will convert at around 3%. But a great storefront can convert to enquiries anywhere up to 20%.
How to get to 100%
If you do think you can do more work on your storefront, here are a few reminders on how to get your storefront up-to-date.
- Add 24 (or more) great quality photos
- Get 11 reviews on site
- Select 3 of your favourite reviews to be featured
- Respond to all of your reviews
- Update your personal and business details
- Add a business logo
- Add four hero images
- Upload two videos
- Include a special offer
- Add your FAQ to the storefront
- Select your pricing tier
Finally, if you do need more help getting your storefront up-to-date or to 100% please give us a call on 1800 155 122.