Staff profile: Luke Williamson

Luke Williamson

What do you do at Easy Weddings?

I’m one of two in-house Senior Web Designers. Gal Opatovsky is the other one. We create the vision for new websites for clients – and then make that vision come true!

What did you do before you joined Easy Weddings?

I have a background in graphic design and also studied Digital Media at Swinburne University. I taught myself how to build websites and, by the end of my course, I ended up teaching my class how to build websites, too! After finishing my studies, I freelanced in game development for a few years while working on a contract basis creating websites for in web design for many local and international clients.

What are the most common questions you are asked?

What is metadata?
There are a number of ways you can ensure your website is picked up by the search engines that rate and rank sites. One of them is to ensure your metadata is up to date. Metadata is, essentially, the information that provides search engines with the title, description and content information for each page on your website. The more accurate this information is with each element, the greater chance the search engines will act kindly to your website.

What can I do to improve my website?

There are many things to consider when you feel your website can be improved. For some, it may be something technical such as making your website faster by moving your site to a faster web host, while for others it may be the website aesthetics and layout positioning that need work. Of course, for many, it may be both. When someone comes to us with their pre-existing website, we offer them a free website analysis which ranks their website in all the factors that are important in modern website design, including the speed and website performance; search engine optimisation report; browser compatibility; contactability and the overall look and feel. They’re the things that, when optimised, can make a huge difference to your website’s performance.

Why can’t I use my personal email address?

When you are providing potential clients with an email contact, you want to look as professional as possible, and when people do click that contact email to send you a message, having an email with your business name or domain, such as ‘‘ appears much more professional than ‘‘. It’s all these little things that make a difference and set you apart from your competition.

What do you like best about working at EW?

I like the culture and the mix of people who work here. Working in a friendly and cosy environment makes a huge difference to how you feel about where you’re going to be spending eight hours a day. Easy Weddings certainly isn’t a place you’d day offered a ‘stale’ working business environment.

What’s something fun we don’t know about you?

I’m an independent games developer and a a design enthusiast. I love attending design conferences and meetups, and mixing with like-minded creatives. I also love building unique website tools/services in my spare time.