Get your business blooming with our Spring Florist offer

Spring is here, and with it comes a fresh wave of wedding inspiration. As the mercury rises, so does the interest in wedding planning. Now is the time to get onto Easy Weddings, with our Spring Florist offer blooming.

From romantic whites and neutrals to bold, bright palettes and lush greenery, couples are dreaming up their perfect florals for 2025 and beyond.

The facts: Nearly three-quarters of couples hire a wedding florist (Easy Weddings Annual Survey 2025). This makes it one of the most in-demand categories in the wedding industry.

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With spring here, it means that the January engagement boom is right around the corner. It’s now that you should be thinking about your business position and how to get right in front of couples who are starting to plan their wedding.

Why join Easy Weddings now?

Spring is the moment to plant the seeds for your next big season. As couples emerge from winter and start dreaming about their weddings, they’re actively searching for inspiration, especially when it comes to florals.

From colour palettes to statement installations, this is when their vision starts to take shape. For florists, the enquiries you nurture now can become the weddings that define your year.

• Spring inspires couples: This is when they’re scrolling through fresh flower ideas, colour palettes, and styling inspiration.
• High demand ahead: With enquiries set to surge in the new year, September is your chance to get ahead of the rush.
• Florists shape the wedding look: From bouquets to ceremony arches and reception styling, your work sets the tone for the entire day.

Spring Florist offer at Easy Weddings

For florists who are still on the fence, Easy Weddings is sweetening the deal.

The offer

Sign up with Easy Weddings this September and receive:

• A feature in our “Florists to Watch” Spring EDM, sent to thousands of actively planning couples in early October.
• Premium visibility on Easy Weddings, Australia’s most visited wedding planning platform.
• A head start on the January engagement wave by getting in front of couples before their shortlists are made.

Why florists are in demand

Couples want florists who can:

• Liaise with venues for seamless delivery, set-up, and pick-up.
• Offer professional advice on styling choices they may not have considered.
• Have reliable backup plans if flowers become unavailable.
• Adapt to venue rules without stress.
• Deliver on their promises with arrangements that match the brief.

And with the average cost of wedding flowers rising 17% in 2025 to $2,444, couples are seeking florists who balance creativity with value. Many are also embracing artificial blooms and foliage to achieve their vision without compromising on style or budget.

What helps couples make their final decision? We explore.

Our pro tips for florists on Easy Weddings:

To stand out in a sea of beautiful bouquets, there are some steps:

• Select 1-3 weddings each year and bring your own professional photographer or content creator.
• Focus on high-quality floral content which can be repurposed for 18-24 months.
• Choose weddings with different briefs and designs so that you can appeal to a broader spectrum.

Get your Spring Florist offer and get your business blooming

Spring is the season to bloom in business as well as in design. Don’t wait until the engagement boom hits, position your brand where couples are looking right now.

Secure your place in our Spring “Florists to Watch” edition – sign up this September.