How to: Grow your wedding planning business

Wedding planning attracts the ultimate mix of romantics, who are organised, and have a creative vision. You will need a bit more business acumen to grow your wedding planning business. We have a guide to give your wedding planning business the business chops it needs while you focus on the fun stuff.

Many wedding planners start out after falling in love with helping couples bring their dream day to life. A rewarding career path that’s paved with love hearts and magic moments. But behind the scenes of the beautiful day, every wedding planner knows that not all couples are the same.

For some couples, they want to take the reins and have full control over their spreadsheet and Pinterest board, and others are happy to hand over the whole event entirely.

Whether you’re just having your business bloom or you want to take your established wedding planning business to the next level, understanding your role and how to communicate that to couples is key to standing out in an increasingly competitive industry.

What’s the difference between a wedding planner and a wedding stylist?

The term “planner” and “stylist” can often be interchangeable, but it’s important that couples understand they’re not the same thing.

A wedding planner is the project manager of the celebration. They oversee logistics, timelines, supplier coordination, budgets, and the overall smooth running of the day. A wedding planner will handle everything from vendor bookings to running the rehearsal and ensuring everything stays on schedule.

A wedding stylist, on the other hand, focuses on the visual story of the event. Think of them as the interior designers of the wedding world, responsible for the look and feel, from colour palettes and floral design to tablescapes and signage.

Some wedding planners can also be experienced stylists. It’s important to be clear about your specialisation to help couples understand precisely what you bring.

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How to grow your wedding planning business

If you’ve built a solid foundation, then growing your business will be about refining your process, your books, improve online visibility, and elevate client experience.

If you’re looking to grow your wedding planning business:

Define your services clearly

As a wedding planner isn’t always the most cut-and-dry supplier, it’s important to set up expectations and what you do. Whether it’s on-the-day coordination, partial planning, or full-service end-to-end wedding management, this clarity will make conversion easier and build confidence.

What to include: Price ranges and “starting from” packages. It will reduce mismatched expectations.

Look at your pricing strategy using this guide. 

Highlight your expertise online

Wedding planning is all about aesthetics! Your style, your personality, your experience – these are three of the key cornerstones that potential couples will be looking for. So, your storefront, website, and socials should reflect these clearly.

What to include: A gallery of real weddings, testimonials, and behind-the-scenes glimpses of your process. Couples want to trust the person who is organising their day!

Build vendor relationships

Your network is one of your greatest assets, and it can secure you more bookings through word-of-mouth and brand recognition. Build partnerships with photographers, florists, and venues that align with your brand and vision.

This will help you to deliver a seamless experience for couples who appreciate a trusted team that works together.

Create a standout client experience

From initial consult to final farewell, every interaction should feel special. Use the tools at your disposal to streamline communication, create detailed run sheets on shareable documents, and provide easy-to-follow timelines for the venue, suppliers, couple and those involved in the ceremony and reception.

The smoother the experience, the more likely your clients are to leave glowing reviews.

Learn and adapt

Never stop learning, engaging with trends, and understanding the industry. Stay ahead by attending industry events, webinars, and networking sessions. Positioning yourself as a planner who understands what’s next keeps you relevant and in demand.

Cost strategy

While every planner structures their pricing differently, here’s a general idea of what couples can expect to spend in Australia:

• On-the-day coordination: $1,500–$1,700 (not including styling)
• Partial planning / coordination: $2,500–$3,000
• Full-service planning: $4,000–$6,000 (not including styling)

For a planner, it’s commonplace to take a 50% deposit upfront, with the remaining balance due 14 days before the wedding.

To grow your wedding planning business

Growing your wedding planning business is about more than booking more weddings — it’s about refining your craft, strengthening relationships, and delivering experiences couples can’t stop talking about.

As the industry continues to evolve, couples are looking for planners who offer calm expertise, creativity, and genuine connection. Lead with those qualities, and your business will keep growing — one dream wedding at a time.

Meet more Australian couples by joining Easy Weddings, reach out today.