How to: Advertise your marriage celebrant business

You’ve mastered the ceremonies, know how to calm a couple that’s been hit by nerves, and you’ve got the paperwork down pat, but how exactly do you meet couples? We’ve created a guide so that you can know how to advertise your marriage celebrant business.

From word-of-mouth through to mastering your social media, you don’t need to master all of the marketing streams but getting your grip on a few will see a return.

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Harness the power of word of mouth

One of the strongest tools for a celebrant’s marketing plan is the recommendation of a happy couple. Being a marriage celebrant is an intimate part of the celebration. Every ceremony officiated is an opportunity to create a lasting impression for both the couple and the audience.

Word-of-mouth marketing will be a powerful tool to leverage. Choosing such an important role on the day will bring the couples to check out peer reviews and online testimonials. Encourage reviews after each wedding. Ask couples if they’d be happy for you to share a photo and testimonial, and then network with the other vendors on the day who can refer you.

Building genuine relationships can turn one ceremony into a steady stream of bookings.

Find digital communities

From Facebook ads to platforms like Easy Weddings, couples will go and seek advice, inspiration, and supplier recommendations. If you show up in these spaces and be helpful (and not salesy), you can be a natural go-to expert.

Easy Weddings has an Expert Advice section and will often send out questions to suppliers for them to answer. If you receive an email, step in as an expert and place yourself as a voice of reason and authority.

Update your content, keep it fresh, make it engaging

It can be a little hard to keep up with every single online trend, but being abreast of some of them can help you with your marketing efforts. Regularly update your website, Easy Weddings storefront, and social media. Keeping your content fresh shows that you’re active, relevant, and in demand. It can also boost your visibility in search results.

Top tip: Share snippets of recent ceremonies, advice for couples writing vows, and behind-the-scenes moments that can really show what working with you is like.

Help minimise a couple’s wedding stressors! Read more.

You are your brand!

Let that personality of yours shine through! As a celebrant, you’ll be talking quite a lot. To the couple, to the guests. And you want to be seen as friendly and approachable before they even reach out to talk to you! Couples will choose a celebrant who feel right. Someone who reflects their vibe and personality.

Popular Melbourne-based celebrant Olivia Ferraro shares bits about her personal life to attract couples she’s similar to. From running to hiking and her furry friends, Olivia’s learned a little goes a long way.

Whether you want to show your comedy chops, warmth, or storytelling style, your authentic self is the cornerstone of advertising your marriage celebrancy business. Include videos, write captions and bios to suit your tone, and put your best (and most authentic) foot forward.

 

View this post on Instagram

 

A post shared by Olivia Ferraro – Marriage Celebrant (@oliviaferraro.celebrant)

Optimise your Easy Weddings storefront

Your Easy Weddings profile is often a couple’s first impression of you, and first impressions count. How can you leverage this?

• Use high-quality images.
• Keep your ‘About Me’ section current.
• Encourage reviews.

Profiles that keep updates rank higher and can attract more enquiries. Set reminders to yourself to update your listing every few months.

Respond quickly

It’s a competitive market, and response times can make or break bookings. Easy Weddings Annual Survey reported that over 60% of couples will go with the first supplier to respond to them. Your response time matters.

Learn about business writing to help you with your responses. Read here.

Using tools like Instant Messaging in WedXM to reply fast and keep the conversation going will be a massive tick for you as a supplier. Even a short and friendly message to acknowledge the enquiry can set you apart.

WedXM has been designed with you in mind, learn more.

Social Media can work for you

Social media is your stage, use it to your advantage. Share emotions, tell stories, show off your work. Focus on platforms where your ideal couples spend time (Instagram and TikTok).

Mix up your content with videos, couple quotes, and behind-the-scenes snapshots. Consistency is key: even one post a week keeps your name in front of potential clients and vendor networks alike.

Advertise your wedding celebrant business

Advertising your wedding celebrant business isn’t always about spending big on your ads. Your best marketing tactics will be about being authentic, consistent, and showing up where the couples are.

Our team of business advisors are here to help you grow your business! Find out more.