Shoes of Prey

Shoes of Prey

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Finding the perfect wedding dress can be difficult – but then you have to find the perfect matching shoes, which can be even harder.

The folk at have a solution: design your own wedding shoes.

Now an international success story, Shoes of Prey started just four years ago in Sydney and has since sold thousands of customised pairs to shoe-lovers everywhere, from Abu Dhabi and Amsterdam to Belgium and Bell’s Beach. specialise in hand-made, customised shoes and prices range from about $160 – $360.

All shoes are handmade to your specifications and, because you get to choose everything from the shoe style to the colour of the under sole, there are billions of possible combinations in sizes varying from 2.5 –15.

“More than two million pairs of shoes have been designed using our 3D shoe designer but I’m still surprised every single day at the variations and creativity I see coming through from our customers,’’ says Jodie Fox, founder of Shoes of Prey.

“The most interesting creations are the pairings you think won’t work together or the combinations you just don’t see in mass-produced shoes, things like silk with patent or suede with glitter. But when you see them live on the screen or in your hand, they’re really quite stunning.”

The process of designing your own shoe is simple: Visit and, using their snazzy 3D shoe designer, simply choose your shoe style and heel height, then pick colours and materials for each part of the shoe and hit ‘Buy’. That’s it.

A few steps and you’re on your way to becoming the next Jimmy Choo or Christian Louboutin.

Once your design is finalised, it is sent to Shoes of Prey’s master craftsmen who transform  your idea from mere pixels to the real thing. Your shoes – designed wholly and, erm, soley by you – will arrive about five weeks later.

You no longer have to worry about having wide feet, small feet, flat feet or narrow feet because you’re the one designing the shoe, so it will not only match your own foot, it will match your own size. Oh, and postage anywhere in the world is free.

“Shoes of Prey is about the magic of shoes and the journeys they take us on through life and there are fewer more special journeys we make in life than the one up the aisle,’’ says Jodie.

“Our new wedding-related services including being able to engrave words on the bottom of your shoe – or even your wedding date. Why shouldn’t your wedding shoes be as special as your wedding dress or wedding ring?”

To celebrate Shoes of Prey’s launch into the bridal market,they’re giving two lucky brides the chance to win the wedding shoes they design on the site.

One of those brides will also win three extra pairs for her bridesmaids! That’s five shoes in total and two possible winners.

To be in the running, all you have to do is visit Shoes of Prey via this link and design one pair of shoes for the bride and one pair for the bridesmaids. Then, return to this page with the URLs for the shoes and tell us in 25 words or less what the inspiration is behind your design.

Good luck!