Sarah Assaf Couture

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Sarah Assaf Couture is a Haute Couture house situated on the beautiful Northern Beaches of Sydney, Australia, specialising in handmade bespoke gowns and veils for your special event. On offer is a complete suite of garments for your wedding, including brides, mother of the bride, bridesmaids, flower girls and can even accommodate the suiting of the groom and their entourage.

You will work directly with Sarah, through her unique and personalised process, to create your one-of-a-kind garment that captures your dreams and brings your fairytale to life. Their service areas include Australia-wide and also international clients at this high-end Atelier.

“Sarah is fabulous … I wanted a very special and unique gown for my wedding, and Sarah was very professional and in control of everything during the whole process… she offered many fittings and trials just so my gown would be perfect … and perfect it was, it was made with top quality fabrics exquisite details, and it fit me perfectly … I was very happy to have my dream wedding dress made by such a beautiful designer, and I can’t wait for our next project together, Thank you, Sarah, for bringing my dream creation to life.” — Rachael.

What you’ll love about working with Sarah Assaf Couture: 

  • High-Quality: By utilising the traditional essence of old-world Haute Couture techniques, coupled with luxurious fabrics and laces, all garments are finished to a world-class standard. The beading and hand applique work is exquisite, as Sarah takes great care to ensure that each stitch is perfectly placed. 
  • Environmentally-Concious: With a focus on environmental impact, immense care is taken when sourcing fabrics to ensure they come from ethical and sustainable backgrounds. This is achieved by partnering with companies with the same responsible ethos. 
  • Seamless Process: Sarah Assaf Couture’s unique process consists of multiple consultations; this ensures the perfect fit and design of your garment is achieved in addition to a personalised experience offered to all clients. For their clients that are interstate and overseas, Sarah will either talk to you via video conference or, if required, she will even come to you to ensure that your dress is designed to a level of class and elegance, ensuring your dream garment is what you always wanted. All gowns are made on-site in their Oxford Falls Atelier.


“What a talented designer. My one-of-a-kind dress was the perfect fit, and Sarah executed the vision I had to perfection—high-quality materials and finishes. I would certainly recommend Sarah for all things couture; you will not be disappointed.” — Enya.

For their littlest treasures, Sarah takes care to delicately handle them as the experience can be quite daunting to young clients. Making them laugh and comfortable with mummy’s assistance is the key to getting them to enjoy the process. Sarah works with mum and the measurements of their little customer to produce the cutest of creations.

“Sarah was amazing. She gave our daughter her very first designer made gown. Absolutely recommend her creative professionalism.” - Rola.

Highlights of working with Sarah Assaf Couture: 

  • Stunning one-of-a-kind wedding garments 
  • High-quality materials 
  • Environmentally-conscious 
  • Seamless process
  • Warm, welcoming atmosphere 
  • Wide array of services


Sarah has always had a love for Haute Couture engrained in her DNA, from a young age she made garments for family, friends and herself for fun while learning the couture techniques from her mother. Her imagination would run wild when she would look to the greats of the industry while dreaming of one day opening her own Haute Couture House. In 2010, that dream became a reality when she first established Sarah Assaf Couture.

Sarah Assaf

Creative Director

Easy Weddings Special Offer

Complementary Veil when you engage Sarah Assaf Couture as your Wedding Gown Designer.

Receive a complementary veil when you choose Sarah Assaf Couture to be your wedding gown designer. 

Offer ends 31 December 2023*

*Brides must contact and engage Sarah Assaf Couture and process deposit before 31st December 2023 to be eligible for this offer.

Enquire to claim offer Enquire to claim offer


Service Area Australia Wide

Australia Wide
Australia Wide


The design process at Sarah Assaf couture starts with a private design session at our Atelier in Oxford Falls. This is one-on-one appointment with Sarah where she will get to know you, discover your personal style and uncover what exactly you are expecting of your gown. Sarah will take your measurements and start sketching your ideal vision. Sarah will advise on fabrics, colour and shilhouette and once approved will move onto the next stage of the process. It's good to have a mood board prepared with your favourite things, colours and examples of styles you like. This will assist Sarah to design the right garmetn for you.

Once all the finer details of the design have been approved and your deposit has been paid, your gown will go into the production phase. This consists of patterns being created, fabric being draped and each stitch being perfectly placed. We like to allow for a 3 months for production. In order to get the design to perfection, Sarah will let you know if more fittings are required.

Your deadline is your wedding day, at Sarah Assaf Couture we work back from this date and ensure that you recieve your gown at least a month in advance of your wedding. This allows you to have piece of mind that the main event has been taken care of.

This really depends on the fabrics that you choose and the complexity of the design.

Expert Advice

expert advice

As a wedding professional, Sarah Assaf Couture offers expert advice to help couples plan their perfect day. Ask a question or read their expert advice.

Get Expert Advice

What length dress for a 4pm wedding for mother of the groom?

My son is getting married at 4pm, wondering what is an appropriate length dress to wear for this time of day?

Sarah Assaf Couture

Hello, No higher than knee length would be suitable.

How many wedding dress appointments will I need?

Hi there. Wondering how many wedding dress appointments I should be factoring into my planning, including fittings and pickup? And how long they normally go for? Thanks.

Sarah Assaf Couture

Hello, We plan for 5 fittings to ensure a perfect fit for your big day. We would ask you to put aside 30mins to 1hr for each fitting. 

What's the best shapewear for under my wedding dress?

Specifically want some recommendations about shapewear that won't roll down.

Sarah Assaf Couture

Hello, If you elect to wear shapewear under your wedding dress make sure the brand you purchase is not too tight as it can cause lines where you dont want them to be and could roll down and become uncomfortable through the day/night. Make sure that the fit is firm, going up a size can help with this. I would also do a trial run in the shape wear to make sure its going to be comfortable on the day.

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