Luv Bridal & Formal - Designer Direct

(1038 reviews)
Service Area
Australia Wide
Business Hours
Varies Per Store
Click to show

Luv Bridal has eight showrooms around Australia, in Brisbane, Gold Coast, Sydney, Perth, Melbourne, Adelaide! Offering international designer gowns at designer-direct prices, in sizes 2-28.

Luv has been part of the Australian bridal landscape since 2009 and brings to the industry over 40 years of experience. With 9 stores nationwide, Luv creates beautiful gowns in sizes 2-28 that have the power to transport every woman from a beach-side wedding to a black-tie benefit.

Synonymous with international style, LuvBridal enjoys a long-standing, exclusive relationship with American based label Mia Solano, Pronovias (Spain) and local new-comer, Madi Lane (Australia). Unique formal and bridesmaid ranges are sourced favouring individuality from across the globe featuring more and more Australian designers each season.

From beginning to end a Luv gown embodies quality. From fabric selection across Europe to pearling in the Orient, a Luv gown makes a global journey before it reaches its bride and the finished product is a gown that flatters the female form like no other.

Luv Bridal’s stylists are highly qualified and take a personal interest in the gowns. They are the very best people to help you find your dream dress and seek to create the kind of one-on-one experience that is expected of one of life’s most defining moments. 



Questions and Answers

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Where are you located?

Luv Bridal showrooms are located in all mainland Australian states and selected parts of the USA. Tasmania and the Territories, we’re coming for you!

Do I need to make an appointment?

Appointments aren’t required but are preferred.

Why? Because, even though you feel like the luckiest girl in the world to be embarking on this incredible journey, there are other lucky ladies out there and odds are one of them has made an appointment for the exact time you’re planning on popping into the store.
This means you’ll have to wait because each new bride gets her very own bridal stylist for at least an hour depending on how busy the schedule is on the day.
Having said that, we don’t like the word ‘no,’ so if you’re feeling inspired and spontaneous come in and see us and we’ll do all we can to help you find you dream gown.

How do I make an appointment?

We can do this the easy way or the hard way!
The hardest way to make an appointment is via email.
The easiest way to make an appointment is via our user-friendly online booking system:
Alternatively, you can book an appointment over the phone and speak to one of our lovely stylists.

What sizes are your bridal gowns available in?

All of our beautiful designer bridal gowns are available in sizes 2 to 28 and can be ordered in extra length if required.

Are your gowns available in plus sizes?

Absolutely! All our designer bridal gowns are available in sizes 2 to 28.


(1038 reviews)
Review this supplier
12 Dec 2020

I purchased my dress in the Adelaide store with Jade. I honestly could not have asked for a better experience. Jade was attentive, listened to my budget, and help me find the right dress for me. She made me feel comfortable - especially with my insecurities about have to wear an insulin pump & having infusion sites on my stomach, reassuring me that you couldn't see it. I had a great experience & can't wait for my dress to arrive. Thanks to Jade, Vicki who did my measurements & Sarah who complimented me on my engagement ring & got excited I had found my dress. Thanks ladies for a fantastic experience!

15 Apr 2020

Beautiful Service & Beautiful dress

1 Dec 2019

I loved loved loved my dress! Everyone commented on how beautiful the lace was and couldn't believe it was not a custom made dress. The girls at Luv Bridal in Moonee Ponds were so amazing and the after care service was impeccable!

18 Oct 2019

I loved my Madi Lane dress! It looked beautiful in the photos and was so comfortable to wear all day and night! I have received so many compliments on how beautiful and unique it was. Thank you to Fiona at Luv Bridal for making me feel so special and for helping me choose the perfect dress.

4 Jan 2019

They were brilliant! I really enjoyed my experience with them, they made me feel really comfortable.

4 Nov 2018

Amazing assistance, tried on so many different dresses, a huge variety to choose from.

22 Aug 2020

My wedding dress my Madi Lane was amazing! it ticked all the boxes, it was comfortable, flattering, gorgeous style and fabric and everyone kept saying how stunning my dress was throughout the day. I would highly recommend Madi Lane Wedding dresses and Luv Bridal Crows nest.

6 Jun 2020

I was so lucky, I got the first dress I tried on there and the whole process afterwards was really easy!

30 May 2020

Brought my wedding dress from Luv Bridal, dress was from Madi Lane, if I could go direct to them I would have, customer service and communication not so great with Luv Bridal. Sadly probably wouldn't recommend :(

Luv Bridal & Formal - Designer Direct  

Thank you so much for your valued feedback. We have passed your details on to our Customer Service Manager and she would be very interested to hear more about your experience. Could you please email your concerns to

9 Apr 2020

Very nice shop with so many choices and price ranges, great team working there to help you choose your dress and it has arrived way before the time I originally thought I was going to receive it!

9 Apr 2020

Amazing dress, perfect shape and held through a wedding on the beach with a big hike on the way. Love it!

21 Mar 2020

Luv Bridal was the first place I looked and I found my perfect wedding dress! Jade assisted me and she was fantastic. I tried a few different styles which weren’t quite what I wanted, I spotted a picture on the wall of a dress I really liked, unfortunately it had been discontinued but Jade knew of a similar dress so disappeared for a few minutes then re-appeared with the perfect dress! I had to wait some months for my dress to be made but it arrived quicker than expected, it fitted perfectly, and I felt amazing in it on my wedding day. Definitely recommend Luv Bridal!

21 Mar 2020

They were really friendly. I like that they have on their website you can pre-choose the dresses you like, so they're able to found out what you like.

19 Mar 2020

The team at Luv Bridal really saved the day for me! I had a pretty awful experience at another bridal store where the dress I had ordered arrived in completely the wrong size and needed to find another dress 5 weeks before our wedding. The team at Luv Bridal went completely above and beyond to help me find a dress off their sample racks (plenty of options and sizes available) and I ended up discovering my dream dress which just so happened to be an excess stock gown sitting brand new, in my size in their warehouse. It was perfect and felt amazing to wear on our wedding day. Thank you Melanie & Bettina for not only going out of your way to help me out, but just being amazing to deal with from start to finish. Highly recommend!

8 Mar 2020

My dress was stunning and fit great on the day, have received some wonderful comments about it and the staff in the store were great

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