Easy Weddings Wedding Dresses Melbourne

Always and Forever Bridal International

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OVERVIEW

What you’ll love about working with Always and Forever Bridal for your Melbourne wedding:

  • World class designer labels. You will have access to an incredible array of international designers such as Morilee and Sophia Tolli all under one roof.
  • High success rate. With nearly four out of five brides finding their dream gown at their first fitting, you are in very capable hands.
  • Expert in-house alterations. Their dedicated team of seamstresses ensures your gown is tailored specifically to your body for a flawless finish.

Highlights of working with Always and Forever Bridal for your Melbourne wedding:

  • Located on iconic Collins Street in Melbourne CBD
  • Over 30 years of experience in the bridal industry
  • Extensive range of sizes to suit every body shape
  • Award winning customer service with a no pressure approach
  • Exclusive stockists of many international couture brands
  • Comprehensive collection of bridesmaids and formal wear
  • Stunning selection of bridal accessories and veils
  • Dedicated and passionate bridal stylists
  • Beautiful, spacious boutique environment
  • Professional measurement and fitting services

If you are looking for that magical moment where everything just clicks, Always and Forever Bridal in Melbourne is the place to be. Located in the heart of the city on Collins Street, this premier bridal boutique is famous for its warm, no-pressure environment and an incredible success rate. In fact, roughly 78% of brides who walk through their doors say yes to the dress during their very first appointment. It is all about giving you the confidence to trust your instincts while surrounded by some of the world’s most sought-after couture labels.

The experience at Always and Forever Bridal is designed to be as seamless and joyful as the wedding day itself. Their expert stylists understand that every bride has a unique vision, which is why they carry an extensive range of designers, including Eva Lendel, Rosa Clara, and Dando London. Whether you are dreaming of a classic princess silhouette or a modern, edgy gown, their curated collection covers every possible style and price point. They truly pride themselves on being an inclusive space where every woman, regardless of her size or shape, can feel like the best version of herself.

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Location

Service Area Melbourne

Melbourne
Melbourne

Reviews

4.8 out of 5.0
126 reviews
Write a review
5 Stars
82%
4 Stars
17%
3 Stars
1%
2 Stars
1%
1 Stars
0%

May 2025

Couldn't fault Jean and her team, worked within our timeframe and my kids but also was super amazing in altering and delivery of the dress for us.

Hannah B.

January 2023

A beautiful range of dresses with really helpful staff. Alterations made to my dress were well executed and all services were very professional.

Jacqui E.

February 2022

The range here is amazing as well as the service received. They go out of the way to help find a shape that looks good on you, and allow you to take your time. Thank you Jean for the tailoring perfection and recommendation of the hoop. Jean also helped to make more alterations on the spot, 2 days before the wedding due to my changing of hoops. The bustle was seamless. I felt like a million bucks!

Amy C.

February 2022

Loved my dress from Always and Forever in Melbourne. I went into the store with a design in mind and they did not look how I thought, Ruby the stylist suggested a few that I turned my nose up at - I then tried on the dresses and they were amazing and one of them ended up being my wedding dress. Ruby knew what I would like when I didn't even know it! Great service specially during covid where they had to ship my dress to me.

Naomi D.

February 2022

Excellent service from all the lovely ladies at Always & Forever! They were very accomodating, friendly, and had lots of suggestions. They really understood my vision of what I wanted for my dress and the lady assisting me actually picked out the dress I ended up buying. They have a big variety of styles and fabrics available! They were also very quick with alterations and altered my dress neckline for me which looked seamless with my dress like it has always been a part of it. Would definitely recommend!

Lori T.


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