Brides of Armadale

At BOA—formerly known as Brides of Armadale—you’ll find a creative, collaborative approach to bridal design that puts you at the centre. BOA offers the flexibility to customise one of over 35 exclusive sample gowns or design something completely new from scratch with the help of designers Suzie and Emma.

The experience is highly personalised, with fittings scheduled throughout your journey—from your initial design appointment to a calico mock-up, pinning session, and final try-on. In-house tailor Siew makes all the final adjustments at the boutique so everything is perfect for your walk down the aisle. Whether you're dreaming of a unique gown or simply want to tweak a style to suit you, BOA is a warm and trusted space where your unique individuality and ideas are not just welcomed—they're celebrated.

What you’ll love about working with BOA for your wedding:

• Fully custom or semi-custom options: Choose a design you love or collaborate with Suzie and Emma to bring something new to life.
• Made-to-measure, customisable gowns: Each gown is crafted to your exact measurements and personalised customisations, with all fittings, design changes and fitting alterations included in the price.
• Genuine, personal service: With fittings in a boutique and final adjustments by Siew, you'll feel supported every step.

Highlights of working with BOA:

• Over 35 house-designed sample gowns to try
• Custom design process with Suzie and Emma
• Final alterations by Siew at the boutique
• Price includes fittings, calico mock-up, and adjustments