Luv Bridal & Formal - Designer Direct

Luv Bridal & Formal - Designer Direct 68 +

OVERVIEW

Luv Bridal & Formal showrooms offer an extensive collection of international designer bridal, bridesmaids, and formal gowns at designer direct prices. 

Offering ten locations across Australia, Luv Bridal & Formal showrooms can be found in Sydney, Melbourne, Brisbane, Gold Goast, Sunshine Coast, Hobart, Perth, Adelaide, and Townsville. 

With a vast range of bridal styles and sizes (2-28), Luv Bridal & Formal is the first and last place to visit if you are seeking a sophisticated gown, designed and constructed specifically to flatter a woman’s body shape.

With designs ranging from classic to sophisticated to cutting-edge, eachgown is finished using the finest quality fabrics, European laces, and exceptional hand beading.

Upon your visit to a Luv Bridal & Formal showroom, you will be assisted by one of our highly qualified Bridal Consultants who will take you through every step of the journey -  that is choosing your dream bridal gown.

All brides are special at Luv Bridal & Formal, and our Bridal Consultants are trained to provide an personalised experience to help create your wedding vision. 

For us, a wedding day should be one of the happiest days of every bride’s life; a treasured memory that always brings joy. At Luv Bridal, we genuinely ‘luv’ being a part of creating that happiness, and providing an unforgettable bridal gown shopping experience.

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FAQ

Bridesmaids are orderable in sizes 2 to 28 and in multiple colours and fabric options. Typical ordering time is five months from order to delivery, however keep in mind that most bridesmaid gowns will need to have a hem alteration depending on the height. It’s important to factor in an extra six to eight weeks on top of your delivery time to allow for alteration times.

Luv Bridal showrooms are located in all mainland Australian states and selected parts of the USA. Tasmania and the Territories, we’re coming for you!

Some of our showrooms offer alteration/ dressmaking services in-store. For our showrooms that don’t yet offer this service, we can recommend local reputable dressmakers.


Reviews

4.6 out of 5.0
1228 reviews
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5 Stars
72%
4 Stars
19%
3 Stars
6%
2 Stars
1%
1 Stars
2%

October 2026

Felt so comfortable in the store Sales staff were so lovely No pressure in the store to purchase All alternations are outside of the business but they recommend a bunch of people Emily’s alterations in Coburg - she’s the best!

Helen B.

October 2026

The assistant at Luv bridal was so helpful and kind while I was trying on dresses. They didn’t make me feel rushed in any way, and very much understood what it was I was after. The selection at the store was wide and varied.

Lauren

October 2026

My whole experience at Luv Bridal Chadstone was fantastic. They were so welcoming and helpful and the dress was beautiful!

Alex B.

October 2026

The most BEAUTIFUL dresses!! I tried on three by this designer and every single one was just gorgeous!

Alexandra K.

October 2026

Went to two different shops in Australia and had the best experience both times! Ended up getting my perfect dress by Madi Lane first day!

Alexandra K.


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