What is the Easy Weddings Industry Survey?

Each year, Easy Weddings surveys newlywed, newly engaged, and long-term couples, as well as wedding businesses, for the Easy Weddings Industry Survey. This report gives us a snapshot of the industry, and allows us to understand the direction it’s going.

The largest survey of its kind in Australia, hundreds of local businesses and thousands of couples respond to it. With this data, Easy Weddings is able to provide insights into the planning behaviours of today’s couples. This includes the average costs of weddings, local trends, and, starting from the next survey, how couples are utilising AI tools to help with their wedding planning.

A decade of trust

This year marks the 10th annual survey, providing a decade’s worth of comparable data that now tracks long-term trends, shifts in couple expectations, and the continued evolution of the industry. For those starting out, it offers a valuable insight into how the industry has evolved, and for those who witnessed the inception of mason jars, it provides an interesting look at how their work has progressed.

Easy Weddings Industry Survey impacting your business

The Industry Survey isn’t just a “nice to have”, it helps to shape:

• Benchmarking: To better understand your pricing, enquiries, and booking numbers compared to your region and category, giving you an opportunity to shift your pricing strategy accordingly.
• Trend forecasting: Being part of the wedding industry is about more than just doing your craft, but it’s also about knowing what’s on trend and what’s fallen off, allowing you to know where to invest your time (and budget).
• Marketing insights: Where are couples starting their search? Understanding the channels that couples trust the most and how they’re enquiring is essential.
• Behaviours: What are couples stressing about and what’s informing their decisions? Knowing the behaviours can help your conversion rate.
• AI and tech: With new questions around AI, automation, and planning tools, you’ll see how technology is reshaping the wedding planning journey.

Why the Easy Weddings Industry Survey benefits the industry

The wedding industry is heavily dependent on external influences, including changes in the cost of living, consumer confidence, technology, and trends. The Easy Weddings Industry Survey report can help your business:

• Prepare for peak seasons.
• Adjust pricing confidently.
• Improve enquiry-to-booking conversion.
• Strengthen client communication.

When more suppliers contribute, the data becomes richer, and we’re able to draw even more accurate conclusions and trend forecasts.

Where does the data go?

Every single response feeds:

• Easy Weddings Industry Survey will be shared across the entire industry.
• Improvement of products and tools for suppliers through the Easy Weddings platforms.
  Media commentary that can assist in educating the public and elevating the industry, dispelling any common misconceptions.

The survey only takes a few minutes, but the insights last all year. By contributing your experience and expertise, you’ll be helping thousands of businesses — including your own.

Take part in our annual survey, and go in the chance to win $500. Fill it out here, it takes less than 15 minutes.