Go where the couples are: How to create wedding vendor advertising for local couples

If you want more bookings, you need to be where the couples are. Simple, right? Not as easy as it sounds! The trick is focusing your wedding vendor advertising on where the couples are.

With so many platforms, ads, and social channels out there, it can feel like a stretch to hit every place successfully. That’s why the easiest way to streamline is about working smarter, not harder.

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Step 1: Understanding how couples plan

To know where the couples are, you’ll have to figure out just how they’re getting there. So your wedding vendor advertising plan actually starts before the platforms even come into place. You will need to work out where their journey starts.

According to Easy Weddings’ Annual Wedding Industry Report, the majority of couples start researching vendors 8–12 months out, and more than 80% start that journey online. They’re browsing vendor directories, reading reviews, scrolling social feeds, and comparing price guides long before they send their first enquiry.

So if your wedding vendor advertising is only on Instagram or word-of-mouth, you’re missing a massive slice of active, ready-to-book couples.

Step 2: Be visible where they are

Okay, so you’ve worked out where the couples are researching, but are they paying attention to you? Couples don’t just want inspiration; they want action. That means your listings, profiles, and digital ads should be visible and actionable.

Unsure where to start?

• Wedding directories and marketplaces, where couples are already searching by location, availability, and category.
• Google local search — make sure your Business Profile is verified, accurate, and full of photos.
• Social media — but focus your content on what couples are searching for (“Sydney wedding photographer”, “Mornington Peninsula venues”), not just aesthetic posts.

When couples are ready to book, they go to trusted directories, not just feeds. So your advertising should follow them there.

Be part of a trusted directory by listing on Easy Weddings, reach out today to find out more.

Step 3: Building trust to get a click

They say first impressions are everything, and when it comes to digital marketing, it’s the most important thing. You have three seconds to make an impression online. It’s an oversaturated market, and your first impression is powerful.

Social proof works to create a great first impression: reviews, testimonials, and tagged real weddings all work to validate your brand instantly.

• Keep your Easy Weddings reviews up to date.
• Add authentic couple testimonials to your listings and socials.
• Showcase local couples and weddings with familiar venues and locations.
• This isn’t just about exposure and first impressions. Social proof is credibility!

The more a couple sees your name across trusted sources and rolling out beautiful weddings, the more likely they’ll reach out.

Step 4: Turn visibility into enquiries

Visibility means nothing without conversion. You could get a million impressions, but it means nothing if it doesn’t end up converting. So, after nailing your wedding vendor advertising strategy, make sure your enquiry process is seamless.

A few easy wins to get closer to conversion:

• Reply fast (within the hour if possible, definitely 24 hours).
• Personalise your first message, with mention of their name, venue, date, and/or vision.
• Follow up with value (package info, photos, next steps).

Step 5: Track it, set goals

Don’t just set and forget your advertising. Review your analytics monthly, check which platforms bring real leads and which ones just drive likes. You can track all of these analytics on WedXM, your social media platforms, email campaigns, and Google Analytics (GA4).

Double down on these channels that are seeing high conversion and use that as a guide to build your wedding vendor advertising strategy year on year.

Create your wedding vendor advertising campaigns where the couples are

Couples are searching right now — and they’re looking for suppliers who are easy to find, fast to respond, and trusted by others. The vendors who show up in the right place at the right time are the ones who win the booking.

So go where the couples are, invest smartly in your wedding vendor advertising, and make sure your brand is seen, remembered, and chosen.

Start to meet more Australian couples by listing on Easy Weddings, it’s where a lot of couples start their search. Find out more.