The 12-month wedding business calendar: Plan smarter and stress less

Running a successful wedding business can’t just be about the big day. It’s about nailing a 12-month wedding business calendar.

There should be a rhythm throughout the year. Knowing when to focus on sales, when to deliver, and when to refine your operations is a real balance. This can mean the difference between a fully booked calendar and a quiet season.

At EVOLVE 2025, Easy Weddings CEO Matt Butterworth shared his 12-month wedding business calendar. Drawing from years of experience working closely with wedding businesses, the calendar is a strategy tool that will ensure you’ve got key focus areas each month and not have to revisit your business plan when you’re in peak wedding season.

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12-month wedding business calendar

January – 6% of weddings occur

Focus: Sell, Sell, Sell

Although in some businesses, January can mean a quiet period, whilst some kick on longer with their holidays, in wedding businesses, there isn’t that grace period. In fact, January means hitting the new year running. Couples are freshly engaged because Christmas and New Year’s the engagement period and as the couples celebrate and then spend their lazy days and nights scrolling through their dream wedding suppliers, you should be at the forefront of their searches.

Your January to-do list:

• Update your listings, social profiles, and packages.
• Run targeted advertising campaigns.
• Prioritise fast, warm responses to enquiries.
• Encourage consultations and tours.

This is the start of your pipeline and year, it’s time to make every first impression count.

February – 8% of weddings occur

Focus: Converting leads

The couples who committed and researched in January are ready to make their next commitment: booking their vendors!

Your February to-do list:

• Personalise follow-ups with a friendly, human tone.
• Walk couples through your packages or quotes.
• Offer limited-time booking incentives (e.g. a bonus service or locked-in rates).
• Track enquiry-to-booking conversions to refine your sales process.

This is the month to turn interest into secured bookings.

March – 14% of weddings

Focus: Delivering exceptional service

You’ve got the couples in, it’s time to deliver on your promise! This is where your reputation is built and maintained. It will be used for future reviews and potential bookings, so it’s time to shine. It’s now peak wedding season.

Your March to-do list:

• Deliver standout experiences.
• Request reviews and testimonials while memories are fresh.
• Capture high-quality content (photos, videos, behind-the-scenes) for future marketing.
• Nurture vendor relationships at every event.

This is the month to deliver on your skills.

April — 14% of weddings

Focus: Delivery at full speed

April is when you’re skills of multi-tasking are going to be really put to the test. With back-to-back bookings keeping you under the pump, the lights of the business also need to be kept on. Stay organised and remember that you’ll get time to breath again… one day!

Your April to-do list:

• Keep your team organised and supported.
• Share your successes on social media in real time.
• Document challenges and wins to guide next season’s improvements.

This month is the time to keep your business as organised as possible.

May – 9% of weddings

Focus: Weddings and financial planning

May is a month of transition. Whilst weddings haven’t completely slowed down, there is some time to get prepared for the new financial year.

Your May to-do list:

• Start planning budgets and marketing spend for the next financial year.
• Analyse which services and packages are performing best.
• Keep momentum with mid-season promotions.

This is the month to get set up for the new financial year and tie up loose ends.

June — 5% of weddings

Focus: fix and improve

Your calendar might finally start to have some breathing room on it. With only five percent of Australian weddings happening in June, this is the time to take a look at your business and the year that was. What can you do to make next financial year bigger and better than ever?

Your June to-do list:

• Audit enquiry responses and automate where possible.
• Refresh copy, photos, and pricing.
• Train your team or invest in your own professional development.
• Streamline contracts, workflows, and CRM tools.

This is the month to reflect and look at what works and what doesn’t.

July – 2% of weddings

Focus: Rest and reset

It will probably be your quietest month of the year. It’s time for you to kick back and take a well-deserved break.

Your July to-do list:

• Take a well-earned break.
• Reflect on your year-to-date progress.
• Set personal and professional goals.

This is your month to switch off.

August – 3% of weddings

Focus: Prepare for spring

The busy season is just around the corner. But with a new perspective, it’s time to update your business with all your fresh ideas! Take the time to train your staff and put things in place ahead of the rush.

Your August to-do list:

• Update workflows and templates.
• Train staff or onboard new team members.
• Plan marketing campaigns for September and beyond.

This is the month of preparation, laying down the groundwork.

September – 10% of weddings

Focus: Delivery

It’s time to, again, rely on those skills that got you in the business to begin with.

Your September to-do list:

• Keep communication lines open for late-season leads.
• Showcase your spring weddings across digital channels.
• Maximise every wedding for content and networking opportunities.

This is the month to get back to doing what you love.

October – 13% of weddings

Focus: Networking with other businesses

It’s going to be a busy month. Lots of weddings happen in October. This is also a great time to make sure that you’re connecting with other like-minded businesses. Could you work on offers together? Strengthening these relationships will ensure you meet more couples.

Your October to-do list:

• Deliver with consistency and care.
• Strengthen industry relationships. This is prime time for collaboration.
• Collect visuals to use in your off-season marketing.

This is the month to look outside of your business and see who can align with.

November – 12% of weddings

Focus: Prepare to sell with the next engagement boom

It’s back to balancing business goals. From delivering excellent service and on all your promises to current couples, you’ll have to start planning ahead. The engagement boom is about to happen.

Your November to-do list:

• Finalise advertising campaigns for December and January.
• Send nurture emails or newsletters to dormant leads.
• Keep standards high, this is the home stretch.

This is your month to balance your skillset and don’t forget about the prospective couples right around the corner.

December – 7% of weddings

Focus: Engagement season is here!

Christmas and New Year have finally arrived and there’s going to be a lot “Yes, of course!” said over these holidays. So, make sure you’re 100 percent ready to meet your next wave of couples. What worked last season, and what can you do differently this time?

Your December to-do list:

• Get your ads live and listings polished before Christmas.
• Build enquiry funnels to capture the influx of newly engaged couples.
• Reflect on your year and celebrate your wins.

This is the month to meet new couples.

Ready to get ahead?

Following this 12-month rhythm helps you focus your energy where it counts—selling when couples are searching, delivering when your calendar is full, and refining when it’s quiet.

Join Easy Weddings to get in front of the 90% of Australian couples who use our platform to plan their wedding.