Supplier spotlight: How Flo Viennoiserie is redefining wedding cakes with Mille Feuille

For Sydney-based dessert-maker, Flo Viennoiserie wasn’t created with weddings in mind, and this might be the key to success.

Launched eight years ago in 2018, the team at Flo Viennoiserie saw a gap in the Sydney sweet market. The missing piece? High-quality French patisserie that could be delivered. From here the business grew, and part of this natural evolution was a foray into weddings.

But how did this all start? Going viral, of course! A single Mille Feuille caught the internet’s attention. Since this fateful moment, Flo Viennoiserie’s demand for the non-traditional wedding cake has grown steadily.

Going viral starts with a TikTok account, find out more here.

What sets Flo Viennoiserie apart is its operational precision. Despite the delicate reputation of Mille Feuille, Flo explains that transport and setup are surprisingly straightforward. Many cakes arrive fully assembled, while larger orders are delivered in sections that can be easily assembled onsite.

The real non-negotiable is freshness.

“Our puff pastry must stay crisp, which is why every cake is made on the day of the wedding,” Flo says. “Mille Feuille is best enjoyed fresh — and that’s what we guarantee.”

Managing quality during peak season

Niche, premium offerings mean that there needs to be a limited capacity. At Flo Viennoiserie, this is essential. During peak wedding months, the team caps bookings to ensure quality is never compromised. At just two weddings a day in some circumstances, the long-distance deliveries and fresh, high-quality product are always at the forefront of their minds.

This intentional scaling allows each order to receive the time, attention, and logistics planning required to maintain consistency.

What are couples asking for?

There is a clear shift in dessert preferences. The team at Flo Viennoiserie has been a witness to this, and also a key part of the dessert revolution. From three-tiered cakes with their miniature versions perched atop, desserts are now more than just cake cutting. They’ve become part of the experience.

As we’re witnessing, immersive elements of the wedding is becoming a 2026 trend. This is just one of the things that current and future couples are and will be looking for.

Flo is seeing a clear shift in dessert preferences:

• Wider “table cakes” instead of tall tiered cakes.
• A focus on flavour-first experiences.
• Desserts designed to be shared and enjoyed, not just photographed.

Dessert tables and modern interpretations of classics are also gaining traction — trends Flo expects to continue into 2026.

Marketing a niche product

Instagram plays a major role in showcasing the visual appeal of Mille Feuille, while Easy Weddings has driven a noticeable increase in enquiries. Still, Flo says word-of-mouth remains the among most powerful channels, with many bookings coming from guests who tried the cake at another wedding.

For suppliers, Flo’s approach highlights a broader shift in the market: couples are increasingly open to non-traditional formats — as long as the experience delivers.

His guiding principle is simple: Exceptional taste, consistent quality, and a product guests genuinely remember.

It’s proof that when craftsmanship meets clear positioning, even a niche offering can become a wedding favourite.

Make sure that Easy Weddings is part of your marketing plan. Reach out today.