Stockyard Valley secures bookings through Easy Weddings

Stockyard Valley in the hinterland of the Sunshine Coast, just a stone’s throw from Noosa, opened its doors in April. It was soon after they held their first wedding, the owner’s son. This spectacular venue turned to Easy Weddings to get in front of more Australian couples and secure bookings.

The challenge:

After hosting their first wedding when they opened, the Stockyard Valley team quickly realised that having a beautiful space wasn’t quite enough. To secure more bookings, they needed visibility, traction, and a way to reach couples actively searching for a wedding venue.

“We built a website and some social media, but still needed to get real traction and exposure,” they explain. “You think that social media has an enormous reach, but it is quite limited. We know it’s important to target your marketing at people looking for your services specifically.”

After attending a wedding expo which translated into one booking, it became clear they needed a marketing channel where couples who were already looking for venues could discover them.

Partnering with Easy Weddings

This approach is what brought Stockyard Valley to Easy Weddings. The platform has been designed to connect venues directly with engaged couples. From the start, the onboarding process was smooth and personal.

“It has been a simple process. Everyone we’ve spoken to has been personable and helpful. We’ve been given some great advice early on, which helped me set up some processes and improve how I engage people,” explains the team.

The results

For Stockyard Valley, joining Easy Weddings earlier this year has already paid off. Securing 16 bookings as a direct result of their listing, it’s proving to be a strong return for a brand-new venue that’s just finding its footing in marketing.

The team is seeing a strong return on not only direct enquiries but also the awareness the platform provides, which in turn brings website traffic. It’s the intent-driven audience that Easy Weddings delivered that has been a favourite feature.

“I love that people coming through Easy Weddings are there looking for a venue. We get to showcase what we’ve built and take it from there.”

The impact happened quickly, but a significant turning point was when the bookings really started to flow. It was proof that Easy Weddings was responsible for traction that they couldn’t derive from social media alone.

The turning point came when the bookings began to flow, proving that Easy Weddings had given them the traction they couldn’t get from social media alone.

“It’s not rocket science to see that since joining Easy Weddings, interest and bookings have grown.”

Lasting impact

As Stockyard Valley is still in its infancy, it is still defining its audience. But, they credit Easy Weddings with helping them reach a much broader pool of couples.

One memorable moment was when a couple toured the venue after seeing multiple others. “They told us, ‘The other venues were beautiful, but it wasn’t until we came to Stockyard Valley that we could actually picture ourselves getting married.’ That was the greatest compliment.

As their gardens flourish and the venue matures, Stockyard Valley is excited to grow alongside Easy Weddings. This partnership has already set the stage for long-term success for a team passionate about being part of life’s most important milestones.

Don’t let the opportunity pass by, list on Easy Weddings to convert more bookings. Reach out to the team today.