How to master sales in 2026: Smart strategies for wedding suppliers

The wedding industry is evolving fast to keep in line with the couples’ expectations. We’re dealing with internet natives who are tech-savvy and time poor. Easy Weddings Partnerships Manager Monica Bahrami shares her innovative strategies to master sales in 2026.

Couples today are doing deep research before sending out enquiries. They’re spending time looking at reviews and social proof, and they’re making purchase decisions based on response times. All of these things impact your sales strategy.

Monica delves into where suppliers are missing opportunities and how to convert enquiries into bookings.

Social media isn’t optional, it’s opportunity

“A lot of suppliers aren’t fully using social media. There is still this fear around putting themselves out there or not knowing what to post, but it’s such an easy way to connect with couples and build trust.”

Social media isn’t just pretty pictures anymore. It’s become a search engine and an essential part of a business’s marketing plan. This is your chance to not only sell your business, but show off your personality, your repertoire, give a glimpse behind the scenes. Be consistent and be authentic.

Unsure where to start with socials? We’ve got an Instagram game plan ready for you.

Fast responses mean faster bookings

“Response time is everything when it comes to enquiries! Couples are already in the zone and actively looking for suppliers, so the quicker you reply, the more likely you are to connect while they’re still excited.”

According to the 2025 Easy Weddings Industry Survey, 66% of couples book the first supplier who responds. That means being first to reply isn’t just about good customer service — it’s about securing the booking. Even a short “Thanks for your enquiry — I’ll send more details soon!” can keep the momentum going while you prepare a tailored response.

Fill out the 2026 survey for your chance to win $500.

Don’t let ghosting kill the leads

“Couples often go quiet after that first message, which can be really frustrating. But a lot of the time, it’s not personal. They’re just overwhelmed.”

Follow-ups matter, and unlike the dating world, these ones don’t feel needy. Couples are juggling work, life, and wedding planning in small bursts, and often on the go and on their phones. A gentle (emphasis on gentle) helpful follow-up can just be a reminder to them.

Confused where to start? Try something like: “Just checking in to see if you’re still looking for a florist for your April wedding — I’d love to help bring your vision to life.”

Find couples where they are

“The average couple getting married is in their early 30s, working full-time, and planning in short bursts — during commutes or breaks.”

When it comes to finding couples, you’ll need to find how to fit their lifestyle. Use flexible and mobile-friendly responses, and keep it human and authentic.

Personalisation isn’t just names

“True personalisation is about showing couples that you actually understand them — their vision, their priorities, and where they’re at in their planning journey.”

More than just using their names, personalisation is about responding to their enquiries and details. Mention that you’re excited for the venue and date, perhaps add in something “a spring wedding! How exciting!” that makes them feel heard. Adapting your tone to match theirs is an added bonus.

Personalisation builds trust, and trust converts.

Keep it professional

“Professional doesn’t have to mean overly formal. It’s about showing up reliably, communicating clearly, and following through — while still letting your personality shine through.”

Being personal is a great way to convert, but you’ll need to keep it professional at the end of the day. You’re providing a service, and you want to seem both capable and approachable. This is the winning combo.

Reviews are the most powerful sales tool

“Modern couples aren’t just looking at listings anymore — they’re looking for proof.”

We’ve heard it before, but it’s because it’s steeped in truth – reviews are essential. Strong and recent ones will be used in a couple’s decision. Encourage couples to leave reviews right after their wedding while the excitement is fresh, and showcase them proudly across your website and socials.

Reviews don’t just validate your expertise: they do the selling for you.

Reach out to Easy Weddings to master sales in 2026

Today’s sales process isn’t about hard selling — it’s about connection, consistency, and communication. The suppliers winning bookings in 2025 are those who respond fast, personalise their communication, and show genuine care throughout the process.

If you can master those three things, you won’t just convert enquiries — you’ll build lasting relationships (and referrals) that fuel your business for years to come.

Don’t let 2026 pass you by, it’s time to master your sales in 2026! Reach out today.