Your business’ website is your virtual storefront and, from the moment a potential customers visits it, they’re weighing up whether or not you’re the supplier they should trust their hard-earned cash with.
If your online presence isn’t as professional and easy-to-navigate as it can be, not only will it affect the overall feel your business exudes – it may cost you customers.
“We can direct lots of potential customers who are looking for your exact service to your website, but once they’re there, we can’t force them to enquire about your products or services, let alone actually make a purchase,” says Ryan Jenkins, Easy Weddings’ National Sales Director.
“If your website doesn’t engage them within a few seconds or it doesn’t contain what they’re looking for, they’ll likely click off fairly quickly and move on to a competitor’s site.”
There are many things you can do to ensure your website is optimised to attract and appeal to potential customers, things such as ensuring your Contact Us form is optimised and improving your SEO, however, the best way to ensure they stay – and look around – is to have a website presence that is well designed and well built.
Easy Weddings’ web designer Gal Opatovsky has designed hundreds of websites and suggests that if your site is more than three years old, it may be time to consider upgrading.
“Three years in web design is like a lifetime,” says Gal who has worked with Easy Weddings for two years, “and if your site is much older than that, it’s unlikely it was built with the newest technology or the latest SEO techniques in mind, let alone that it is mobile device friendly, which is crucial these days when up to 40% of a website’s traffic is likely to be from a mobile device.”
“It never fails to amaze me just how much difference a well built website can make to a business’ bottom line, be it improving the conversion of visitors to enquiries or even just getting enquiries for clients who usually don’t receive any.”
In order to ensure our clients have access to the latest changes in website design, Easy Weddings has this week launched its new, revamped website design packages, all of which include responsive, mobile-friendly design, 2 years’ domain registration and 12 months’ Australian-based hosting.
Depending on which of our five new packages you choose, the design and install of a business blog ($450 worth of value) and the inclusion of an events and booking manager ($550 value), as well as the installation of all social media widgets to help you share your content as effectively as possible.
New websites take about four weeks to build and you can check out Easy Weddings’ website design portfolio here.
If you are interested in a free website assessment or would like more information on Easy Weddings’ web development packages, please call our Customer Care team on 1800 155 122.