Industry insider: Interview with Karinda from Showtime Events

We spoke to lead Wedding Producer Karinda Mathison from Showtime Events about her experience, wedding trends, and how their venue has won the best reception venue in Victoria twice in the last three years!

Tell us a bit about your business and your experience in the wedding industry.

I’ve been in the weddings and events world about 5-6 years now. Graduating from my events course and moving straight into hotels gave me a really solid foundation in the industry. I’ve now been with Showtime for about 3 years and over that time have seen the venue sweep up twice the title of “Best Reception Venue in Victoria”. Showtime and Cargo Hall offer the unique combination of an on-trend warehouse industrial vibe, met with the 5-star luxury service and support. Our phenomenal kitchen team continually amaze us with the restaurant standard dishes, and our persistence in pushing boundaries always keeps us outside of the box, one step ahead of the game.

What do you do to make your business stand out to couples?

Our biggest standout as a business would be our genuine humanity throughout the couple’s journey. We truly do care about each of our clients’ needs and really work on building strong relationships with each and every one of them. The planning process is just as important as the big day and we are incredibly blessed to have such a strong service team that can absolutely deliver an unforgettable VIP experience to all guests that we welcome into our doors.

How do current couples differ from couples a few years back?

2017 couples are absolutely tackling the plans together as a united front. We’re in an evolving era where couples are recognised as a team; grooms are paying just as much attention and having just as much input as the brides. As a co-ordinator it’s both refreshing and motivating dealing with a pair of people that are equally excited for a common goal, rather than hearing the old line “he has no idea what’s going on, all he has to do is show up on the day”

What are some current trends you are noticing in the wedding industry?

Still currently trending is lush foliage! I don’t see this trend leaving for quite some time, it’s so simple and effective but creates such an impact. It really brings life and natural energy into an indoor space.

Metallics are another phenomenon that still has a few seasons left! From silver and gold to copper and rose gold, they really do work with most looks and take a simple concept to the next level.

What’s the biggest thing you’ve learned recently that’s helped your business?

The initial response time is absolutely crucial. We have always been pretty smitten with our speedy responses to our clients and in particular, new enquiries. But in such a competitive industry, with new venues popping up left right and centre, this timeframe is more important than ever!

If you could give one piece of advice to a brand new wedding professional what would it be?

If your passion is not indented in your heart, it’s not for you!
Dealing with emotionally invested couples all day long takes an incredible amount of patience empathy and creativity! If (repetitive) wedding chat does not feed your soul, start looking elsewhere as this will be your daily bread and butter for the foreseeable future.

 What are your predictions for the wedding industry in 2017? What do you think will be the next big thing?

We’re already seeing this sprouting up everywhere, but we cannot get enough of pampas grass! The versatility of this fun and whimsical feathery inspired botanical gets us so excited, from a bouquet of flowing soft pink, to a wheat coloured floral installation, we predict this is the babies breath of 2017/2018!

Check out Showtime Events here. 

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