2025 media highlights: Easy Weddings and supplier voices in the spotlight

2025 was Easy Weddings’ biggest PR year to date, and that is not just us talking ourselves up. With over 90 pieces of media coverage, multiple national TV appearances, and a total combined audience reach of over 292 million, Easy Weddings cemented itself as the most trusted voice in Australia’s wedding industry.

For suppliers, our visibility matters. The more Australians who hear about Easy Weddings, the more couples end up searching, clicking, and ultimately enquiring with vendors. Your brand rises with ours.

Here’s the full picture.

High volume (and quality) PR

In 2025, the goal was to get press and media mentions that had a high volume readership, but was also high value. We got what we set out to achieve.

Here are the highlights:

• 92 total stories published.
  With an average of 1.8 media stories per week for every week of the year.
• 292 million total reach.
  You read that right, 292,022,067 combined readership and viewership of this year’s PR and headlines.
• 36 major media outlets
  Spreading across news, finance, cost-of-living, the news that Easy Weddings was part of reached all corners of interest.

Coverage was strong across the calendar year, with a notable spike in July–September (the peak wedding-planning season), and another surge is underway.

National TV coverage

In 2025, Easy Weddings wasn’t just on your phone or your computer, but we were in your living room.

With national TV coverage, we saw features in segments on:

• 9 News
• TODAY Extra
• The TODAY Show
• 7News National
• SBS The Feed

These high-impact broadcast moments positioned Easy Weddings as the go-to expert on weddings, budgeting, engagement trends and consumer behaviour.

The Annual Survey garners more traffic

With thousands of respondents, our Annual Survey was in its 10th year, and the important data made headlines. 65 media stories were powered by the report.

What areas are of most interest to the media?

• Wedding costs
• Planning trends
• Etiquette shifts
• Guest expectations
• Vendor insights
• Cost-of-living pressure

It’s become the wedding industry’s most quoted data source, as well as a huge trust-builder for consumers.

What this means for you as a supplier

Every time Easy Weddings lands in national media, that means even more couples are finding you as a supplier.

An Easy Weddings media mention translates into:

• More browsing couples
• More venue and vendor searches
• More enquiries
• More bookings

This year’s PR performance brought more potential customers to the platform than ever before.

What 2026 has in store

It’s time to look ahead to 2026. With an established audience and great foundation, there is even more data-driven storytelling in the future. Focusing more on AI and the new couple wedding planning journey, Easy Weddings is looking at becoming a trailblazer in understanding the modern user journey.

We’re building an even bigger pipeline of national attention, which translates directly into traffic for your business.

The Easy Weddings brand reached more Australians this year than ever before. That visibility drives real commercial value for our supplier community, and 2025 was proof that when we show up in the media — you get more eyes, more clicks, and more couples.

Here’s to even bigger PR moments, more national headlines, and more enquiries for you in 2026.

Looking to get more eyes on your business, make sure you’re listed with Easy Weddings as a first step. Reach out today.