Easy Weddings 2025 Updates: Tools, trends and big announcements

It’s been a busy year, with no signs of slowing. In fact, our data tells us that wedding season is already here, and engagement season is just around the corner.

At Easy Weddings and Venue Crew, we’ve been working on our own updates and there is lots of exciting new things happening.

With major milestones across events, leadership, and category-leading product upgrades, these new initiatives have been designed to help you grow.

EVOLVE2025 wraps with over 700 suppliers

We always look forward to Evolve, a time for us to connect with you and bring suppliers together learning from one another. Taking place across Melbourne, Sydney and Brisbane, this years’ was our biggest to date, with more than 700 suppliers attending, creating a powerful mix of learning, networking, and business growth.

What were our standout takeaways from Evolve 2025?

• Set a BHAG (Big Hairy Audacious Goal) that keeps your focus long-term.
• The 80/20 rule, which allows you to spend 80% of your time on revenue-generating activities.
• Speed wins which results in faster replies and lead directly to more bookings.
• Understanding your conversion rate, because an enquiry only matters if it ends up converting.
• Automate the $10 tasks, and learn how to focus your energy on the $1000 ones.

Want to know more about splitting up your calendar year? We’ve got some guidance.

Darcy Allen appointed as General Manager

In July, Easy Weddings announced the appointment of Darcy Allen as General Manager. With extensive experience working in hospitality and venues, as well as owning her own wedding planning business, Darcy’s deep industry knowledge and career-long connections made her the easy choice.

Darcy is already working closely with suppliers across the Directory and Venue Crew, meanwhile CEO Matt Butterworth continues to work on AI-integration, technological advances to bolster offerings for suppliers, and international expansion.

WedXM launch delivers results

Although still in its infancy, the major product upgrade of WedCRM to WedXM is already garnering results. Replacing the older platform, WedXM introduces a brand-new messaging system and refreshed app experience. This has made it easier and faster for suppliers to connect with couples.

One of the most popular features is instant supplier messaging, which allows real-time communication directly through the app. Early feedback has been overwhelmingly positive, with suppliers reporting faster response times and improved business flow.

Find out more about WedXM and the suite of updates.

AI tools that support suppliers

Easy Weddings has been rolling out AI Review Summaries. These have been designed with the couple in mind, allowing them quick insights into the supplier storefront reviews without needing to scrape through every comment. This is for confidence when decision-making.

What’s in the pipeline?

But that’s not all. There are several more initiatives that are in the pipeline for Easy Weddings and Venue Crew. What else can you keep an eye out for?

• Webinars have returned. Relaunched on 20 August 2025, webinars kicked off with How to turn your enquiries into bookings, hosted by GM Darcy Allen and Vibe Tribe’s Lauren Samuels. Missed out? We’ve recorded it!
• Unveiled is happening! Our first consumer-facing showcase, Unveiled is bringing bridal expos to a brand new level. Hosted by Easy Weddings bride Britt Hockley, we’re excited to get to know the next generation of couples. Find out more and secure your tickets!
• 5-Star Supplier Awards have been announced. Congratulations to all recipients. Suppliers are encouraged to continue collecting reviews to qualify for next year. Five-star reviews attract even more couples! Read about why and how to get your reviews.
• Destination Weddings Growth: Easy Weddings has become Australia’s #1 provider of destination weddings, with domestic packages launching soon. Venues interested in partnering are invited to reach out.
• Evolve by Easy Weddings on Instagram: A new channel dedicated to industry insights and tips. Follow us at evolve.wed.

From event learnings to tech innovations, Easy Weddings and Venue Crew are focused on helping suppliers stay competitive, capture more leads, and convert them into lasting bookings. With EVOLVE25, WedXM, and new initiatives gaining momentum, 2025 is shaping up to be a year of strong growth for the industry.