According to Vivid Social, these are the most recent stats (from the month of June 2018) on how much Australians are using social media.
1. Facebook – 15,000,000 Monthly Active Australian Users (Includes desktop, mobile, app and messenger users) – Most users fall into the 25-39 age bracket.
2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4. Snapchat – 6,300,000 Monthly Active Australian Users (Snapchat data)
5. WhatsApp – 6,000,000 Active Australian Users
6. WordPress.com – 5,700,000
7. Twitter – 4,700,000 Monthly Active Australian Users approx
8. LinkedIn – 4,500,000 Monthly Active Australian Users approx
9. Tumblr – 3,700,000
10. TripAdvisor – 2,800,000
11. Yelp – 1,500,000
12. Blogspot- 1,200,000
13. Flickr – 450,000
14. Pinterest – 270,000
15. Reddit – 100,000
Unless specified, these figures indicate the Unique Australian Visitors over the course of a month.
There are currently approximately 24.6million people in Australia, meaning that over 60% of the population is on Facebook.
Interestingly, the number of people using Facebook is very steady and not growing rapidly. Facebook have recently been running TV commercials in Australia to show users that they are committed to privacy, as well as print ads about their devotion to wipe out “fake news” on their platform, presumedly in an attempt to win back users who have chosen to deactivate their account due to privacy concerns and an abundance of misinformation being spread on Facebook.
Managing director of Facebook in Australia and New Zealand Will Easton said of the ads ““We consistently listen to our communities feedback and they have told us that they want to understand what we are doing about recent concerns around social media, this campaign is designed to respond to that feedback and show the actions we are taking. The advertising market is highly competitive and we recognise the value of multiple channels to reach consumers. We want to run this on TV.”
The ad containing the term “fake news” was not run on TV to free to air audiences, due to an industry body deciding that the term may be construed as being “political”. Free TV’s ‘Commercials Advice’ (CAD) unit was behind the decision to amend the advertisement.