How to: Advertise your wedding photography business

Are you a wedding photographer and want to get more business? We’ve put together the ultimate guide on how to advertise your wedding photography business.

Perhaps your wedding photography is beautiful, your couples love the work, and your portfolio is stunning. But if couples can’t find you, they can’t book you. Wedding photography is a crowded and competitive market. But with some smart advertising, you can get your way through the year with a stacked calendar and your brand top of nearlyweds’ minds.

From optimising your listings to building trust through reviews and collaborations, here’s how to make sure your photography business shines where it matters most.

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Focus energy on your online listing

For most couples, their wedding planning is going to start online – you want to make sure your visibility means that you’re top of mind.

According to the Easy Weddings Annual Survey, couples bounce between social media, Easy Weddings, Google, and word of mouth when researching suppliers.

Make sure your Easy Weddings profile is complete and showcases your best work — think high-quality galleries, clear pricing or package info, FAQs, and reviews. Every detail helps couples trust you faster and helps your business appear in more searches.

Get in front of 80% of Australian couples wedding planning. Reach out to one of our team members to find out more.

Use social media to your advantage

Social media is one of the most powerful tools for wedding photographers to showcase their work and attract new couples. It’s not just about posting the final gallery shots. Share the story behind each wedding: fun Reels showing your setup process, behind-the-scenes moments with the bridal party, before-and-after edits, or even quick tips for couples on posing and lighting.

This kind of content feels authentic and builds a personal connection, giving followers a glimpse of your personality as well as your talent. Think of it as documenting your journey, not just your portfolio. Couples want to book the experience, not just the photos.

Top tip: Consistency is key. Even a few thoughtful posts per week can keep your brand top of mind.

Invest in advertising where the couples are

Not all exposure leads to bookings. While social media builds awareness, your Easy Weddings profile puts your photography in front of couples who are in decision mode — not just browsing.

Update your galleries regularly, add testimonials that tell your story, and check your enquiry insights to see what channels are actually delivering clients.

Did you know? Wedding photographers who advertise on dedicated planning platforms report up to three times more qualified leads.

Meet the couples where they are! Easy Weddings! Find out more.

Collaboration is key

The best photographers are also great at networking. Building relationships with venues, florists, planners, and celebrants is an incredible way to meet even more couples and tap into established audiences.

How can you best collaborate? Share! Share each other’s work, tag business partners, and encourage coffee catch-ups to keep abreast of their side of the industry.

Top tip: Cross-promotion is one of the easiest (and most authentic) ways to reach new audiences.

Consistency and branding

Your photography work would have a strong aesthetic to it, and that should be the same across your branding and business. From your website through to social media and Easy Weddings profile, a consistency in colours, fonts, and messaging will make you more recognisable.

Top tip: A strong, unified brand not only looks professional but also builds trust and keeps you top of mind when couples are ready to book.

Advertise your wedding photography business

Advertising your wedding photography business doesn’t need to feel overwhelming. By showing up in the right places, sharing authentic stories, and maintaining a polished online presence, you’ll attract more of your dream couples — and turn those clicks into confirmed bookings.

Don’t wait to get in front of more couples, Easy Weddings can help you today!