How to: advertise your wedding catering business

Weddings have become events and experiences for the couples and their nearest and dearest. Catering has a big part to play in that. We explore how to advertise your wedding catering business.

Gone are the days of alternative drop “the chicken or the fish”. Wedding catering is no longer just about full bellies, but an epicurean adventure. Your marketing efforts will need to indicate that you have an inspired menu that is not only delicious but also showstopping.

The way couples find and book wedding caterers has changed. It’s not just word of mouth or being the favoured provider from the vendor. It’s about being present, showing up where the couples are. Today’s couples are internet natives. They’re online, inspired by social media, looking for trusted and highly rated professionals who can deliver on unforgettable food and experiences on their wedding day.

Are you a wedding caterer? Having a strong strategy to get into market is essential, we look at multiple touchpoints and how to get your business noticed… and booked!

Invest in visuals

The saying is “First, we eat with our eyes.” Food has progressed into works of art, an opportunity for content, and a time to flex creativity. Couples want their weddings to be fun but also look beautiful.

Investing in professional photography is a great way to capture your style and the quality of your food, show off your plating presentation, and see it all in-situ.

With these visuals, you’re able to build out your digital presence; from the Easy Weddings storefront to the website and social media platform. Consistency in tone and presentation will make your brand and your amazing plates recognisable.

Reviews are your social proof

You can show off your food as much as you like, but when someone goes out to eat the first thing you’ll ask was “was the food good?”

Your reviews are basically that question being answered. Couples will read them to find out taste, service, and reliability.

“The fact is that 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.” (Invesp)

Encourage your couples to leave a review as soon as possible. Best lead time is 2-4 weeks after the wedding, when they’ve settled into wedded bliss. Feature these reviews prominently on your website, storefront, and socials, turning your past clients into advocates for your brand.

Read more about how to get more reviews.

Optimise your Easy Weddings storefront

Your Easy Weddings storefront is your digital profile and shopfront. If someone came into your kitchen, you’d make sure it’s pristine, right? The same concept can be applied to your storefront. Keep it clean, neat, and get rid of anything out of date!

Ensure your About section, imagery, and menus or packages are up to date and clearly reflect what makes you stand out — whether it’s your local ingredients, bespoke menus, or exceptional service.

Add lots of imagery to help potential couples picture their day with you as a major part of it.

Stay social on socials

It’s a natural fit for caterers to migrate over to Instagram. We’ve seen time and time again people snapping pics of their meals before they tuck in. In fact, we now say “the phone eats first.” This means your meals are being enjoyed by the masses if someone shares photos of your meals.

Use this to your advantage. Focus your feed on well plated food, behind-the-scenes prep, and a little get to know you as well. If you specialise in a certain cuisine or dietary requirements, make it known. Your social media captions now work as SEO too, so pad it out and make them descriptive.

Social media not a language you speak? Don’t worry! We’ve got the beginner’s guide.

Network with other suppliers

Just as reviews are a great way to meet more couples, so is networking and partnering with other suppliers. From venues and planners, if you’re on their recommended list, you’ll automatically be in a better position.

How can you meet other suppliers? Attend local industry events, open days, and wedding fairs to connect face-to-face.

You can even create collaborative content, like styled shoots or blog features, to showcase your work together and appeal to your shared audience.

Your next couple could be searching for a wedding caterer right now. Make sure they find you where they’re already looking… on Easy Weddings.

List your catering business today to connect with thousands of engaged couples, boost your visibility, and showcase what makes your service unforgettable.

Get in touch with the Easy Weddings team to learn how to stand out and turn more enquiries into confirmed bookings.

Get in touch with our team today!