How to: Advertise your wedding business

Do you want to meet more couples, get on the front page of Google, and penetrate the saturated market? We’ve got the ultimate How-To Guide. How to: Advertise your wedding business.

You might be the best in your business, but if couples can’t find you, they can’t book you. It’s a crowded and competitive industry, and learning how to advertise your wedding business is key to keeping your calendar full year-round and your brand at the top of couples’ minds.

It’s important to go where the couples are. 90% of Australian couples will use Easy Weddings when planning their own wedding. Speak to our team today to meet more couples.

There are plenty of ways to attract more enquiries that feel achievable for a small business. From building a strong online presence to leveraging reviews and collaborating with other businesses, at Easy Weddings, we want to help you leverage your business.

Whether you’re a florist, photographer, planner, or venue, these practical strategies will help you get noticed where it counts most — and turn interest into bookings.

Optimise your online listings

Most Australian couples will start their wedding planning journey online – so if your business isn’t visible, you might already be one step behind. According to the Easy Weddings Annual Survey, most couples are switching between social media, Easy Weddings, Google, and word of mouth to inform their decisions.

How can you ensure that you’re visible? Your Easy Weddings profile should be complete with professional photos, a transparent pricing structure/menu, FAQs, and social proof (through imagery and recent reviews). These details will help you appear in more searches and help to build trust.

TOP TIP: 7 in 10 couples will start their wedding planning journey online, so this is the frontline in finding them.

New to the world of marketing? We’ve got some hacks to get you out there. Read more.

Show up on Google

Your Google Business Profile is often the first impression couples have of your brand, so you’ll need to keep it up to date. Location, contact details, opening hours, reviews – these are all imperative for organic enquiries. Put effort into your Google profile, and ensure any and all business changes appear immediately on here as well, so that you don’t miss any calls or leads.

TOP TIP: Most couples click one of the top three Google results.

Leverage social media – smartly

Social media is one of the key ways to find more couples. It’s also the most visual way to advertise your business. If you share behind-the-scenes clips, real weddings, and some quick videos that show your personality and style, you’ll be able to cultivate a following that really knows you. Tag other suppliers and venues you work with, and use trending Reels and Stories to boost reach.

TOP TIP: Consistency is key — even a few posts a week can help keep your brand front of mind.

Follow our education, business-to-business Instagram account for industry updates and supplier news. 

Invest in advertising that converts

Getting eyes on your business is great for brand awareness, but getting interest from those who will actually book is what keeps your business afloat. Reach and engagement on your digital posts mean nothing if you’re not able to turn them into dollars. Easy Weddings connects you directly with couples who are actively planning and ready to book. Keep your profile fresh with regular updates and track your enquiries to understand what’s working.

Optimise your storefront to make it ‘decision-ready’ for couples. Find out more.

TOP TIP: Suppliers who advertise where couples are actively planning see up to 3× more enquiries.

Collect and showcase your reviews

Telling couples that you’re amazing at what you do is one thing, but couples trust other couples. This means that reviews are one of the most powerful (and free!) forms of advertising. It can be hard to get reviews, but put it as part of your post-event communications to ask couples for a review. Display the flagship ones prominently on your social media, Easy Weddings storefront, Google profile, and website.

TOP TIP: 9 out of 10 couples read reviews before enquiring.

Need help collecting reviews? We’ve got six tips here that can help you build up your social proof. Read more.

Collaboration with other suppliers

The wedding industry thrives on community. Finding other businesses that you work well with can mean meeting more couples and building out your contact list. These collaborations help you tap into new audiences and build credibility through association.

TOP TIP: Cross-promotion is one of the easiest ways to reach new audiences.

Brand consistency

Your brand should feel the same wherever couples find you — whether that’s your website, socials, or listings. Use consistent colours, fonts, tone, and imagery to create a recognisable identity. That familiarity builds trust and keeps your business top of mind when couples are ready to book.

TOP TIP: It takes about 5–7 impressions before a customer remembers your brand.

When it comes to how to advertise your wedding business, visibility, consistency, and connection are key. By showing up in the right places, sharing authentic stories, and maintaining a polished presence, you’ll build trust with couples — and turn more of those clicks and enquiries into bookings.

Reach out to the Easy Weddings team today to meet more local couples and book more weddings. Find out more.