2025 wedding trends: Are you nailing it?

We’re halfway through the year and on the cusp of wedding season. We thought now was as good a time as ever to reflect on the year that has been and consider what trends have started to take off. 

If you’re in the business of weddings, as a vendor, planner, stylist, florist, or creative, are you actually riding the wave of 2025’s biggest wedding trends, or have you still been pinning pics from 2020 and donning sashes on the back of the chairs?

Let’s break down what’s trending, what’s translating, and what couples actually want from their wedding this year.

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Colour is back, and it’s bold

The trend: Colour has exploded this year. From black-and-white weddings with the quiet luxury that dominated mood boards in 2024, colours have seeped back through. You’ll start to see more citrus palettes to dopamine brights and jewel-toned maximalism. 

Are you nailing it?
Are you permitting couples to play with colour? Stylists, florists and stationers need to show this in their portfolios. If your feed is still all-white weddings with blush roses, it’s time for a visual refresh.

We’ve looked at how couples can add wow-factor to their weddings. Read here.

Eco-intentional 

Sustainability has become an essential part for many couples who are wedding planning. But rather than just a throw-around word with good intentions, it’s about purpose-driven decisions. Minimal waste catering, pre-loved fashion, local seasonal florals, and digital RSVPs rather than luxury letterpress. This is more than dried flowers and op shop linens. 

Are you nailing it?

Are you actually offering sustainable packages, or are you just dropping the word “eco-friendly” in your communications? The next wave of couples are more discernible consumers and will know your greenwashing from your really green businesses. Be on the front foot!

Sustainability can be hard to pin down; we have explored ways to introduce greener practices. Find out more.

Content creation is a must-have 

It’s not going anywhere, and weddings are now content machines. And, as such, content creators are becoming a standard part of the wedding as much as photographers. Couples are looking for footage now, not weeks later. TikTok snippets, sneak peeks, viral-worthy moments. Reels are being budgeted for upfront.

Are you nailing it?
Have you built content creation into your services, or partnered with someone who does? Venues and planners, especially, can lean into this by o ffering packages with pre-vetted creators and photo-friendly vignettes.

Anti-trad weddings

2025 couples are rewriting the rules. Uneven numbered bridal parties, or none at all, ditching the white, food trucks, raves, weekday elopements, dogs as ring bearers. The rulebook has bene thrown out the window. Each couple is unique, and their wedding has become a celebration of that. Embrace the new normal, and be open to some requests you’ve never heard before.

Are you nailing it?

Are you celebrating these choices—or still steering couples toward cookie-cutter timelines and traditions? Flexibility is the new luxury. Build services that support individuality, not just formality.

Custom is king

Much like people ditching the rule book, couples are also looking to have their own signature on their wedding. From details stitched into suits and dresses, to personalised handkerchiefs and vows printed onto silk for lifelong momentos. 2025 couples are hungry for sentimental and elevated details just for them.

Are you nailing it?
Are you collaborating with makers and artists? Custom is king this year. Invitation creators, stylists, and fashion vendors especially need to lead with their ability to create one-off, meaningful pieces.

Experiences 

Receptions were once all about two things: dinner and dancing. Perhaps a choreographed piece where the bride’s garter is taken off by the groom’s teeth was the focal point of the night. But couples these days are going above and beyond to make their wedding something to remember. Silent discos, live illustrators, curated cocktail pairings, there’s even been the occasional tattoo station (although not always recommended when drinking!), it’s all about interaction and immersion.

Are you nailing it?
Are you recommending and curating experiences, or just setting tables and calling it a night? DJs, planners and venues especially should be expanding their vendor lists to include experience-based pros.

Nail the trend, get the business

2025’s wedding trends aren’t just buzzwords; they define what couples want now. More than ever, this generation of couples expects their suppliers to be aligned with their values, excited about creativity, and ahead of the curve.

So ask yourself:

• Are your services tailored to these shifts?
• Are your socials reflecting what couples are actually booking?
• Are you leading the trend, or following behind it?
  

If the answer is “sort of,” you’ve got time. But the second half of 2025 belongs to the bold. Now’s the time to evolve, experiment, and re-engage with how your work fits into the weddings couples really want.