Attract more wedding enquiries online: 7 ways your storefront could be costing you

When Australian couples are planning their weddings, 80% will go to Easy Weddings at some point. So your storefront is imperative. Here are seven ways that your Easy Weddings storefront isn’t converting, and just how to attract more wedding enquiries online.

You may have set up your profile when you were first starting out in business and didn’t have much content to add. Perhaps you have done some gorgeous weddings recently and you hadn’t thought of adding them to your Easy Weddings storefront.

Marketing not your forte? Don’t worry, we’ve got a cheat sheet to help you out. Read more.

Why should I update my Easy Weddings storefront?

Don’t just set and forget —add new images and package info to your storefront as you update your website and socials.

If you need inspiration to freshen up your storefront content, look at what other suppliers in your category are doing. How do you stack up against your competition? Take them as inspiration but don’t copy entirely. And make sure you add your own personality into it as well. You want to stand out not just fit in.

Common mistakes in storefronts:

1. Lack of information.
2. Spelling and grammar errors.
3. Missing keywords.
4. Missing a personal connection.
5. No package or pricing information.
6. Not enough reviews.
7. Low-quality or outdated images

Giving your Easy Weddings listing a refresh is simple, we’ve got a guide in optimising your storefront right here.

Here are some of the key features that are commonly missing, and when improved could help attract more wedding enquiries online.

Lack of information

If you’re not conveying your key selling points well enough or lack the information couples are searching for, they’ll probably look elsewhere. Grab the couple’s attention by including compelling and well-written content.

Take advantage of the character length and include your unique selling points. Is there something about your personality that resonates with couples or a particular style you are known for? Let it be known!

Breaking down your copy with dot points and key selling points in bold makes it easy for couples to skim-read. If couples are going through a lot of suppliers, skimming through and finding those key selling points is essential.

Spelling and grammar errors

Perhaps it’s a bit obvious, but spelling and grammar errors can hurt your credibility. Give your copy a proofread and get someone else to have a read over it as well. There are lots of tools online, including Grammarly, which can help your grammar and pick up any typos!

Need some business writing tips? We’ve got some to help you along the way. Read more.

Missing keywords

Keywords are a big advantage for Search Engine Optimisation (SEO) — which is what helps your listing rank high in Google search results. Be sure to include all of your key selling points in bold font.

Mention what sets you apart from other suppliers in your category and why couples should book you for their wedding.

Missing a personal connection

Weddings are so intimate, and couples want to feel a personal connection with their suppliers. They’re trusting them with one of the most important moments in their lives.

Use your Easy Weddings profile to share a bit about yourself. Small details like what inspired you to start your business, your background, or even your interests outside of work. Help couples see the person behind the brand. Adding this personal touch can make your listing feel more relatable and boost enquiries.

No package or pricing information

Most couples will have a budget in mind, so package information or pricing can help filter out the couples who are out of your range (and improve your conversion rate).\

If you’re not comfortable listing your specific prices or your detailed package information, providing an average price, a price range, a pricing tier, or even a ‘from’ price are some good ways to go about that.

Having a price range helps couples manage their budget expectations before they enquire.

Haven’t changed your pricing for a while? We have a new strategy to use! Find out more.

Not enough reviews from previous clients

Your storefront includes a section for customer reviews. You can even pick your best reviews to pin at the top of your Reviews section at all times.

A single customer review increases your chances of a booking by 25%, however, 11+ reviews can increase your results up to 200%, and 40+ reviews skyrockets your chances to 300%.

Asking once for a review will get a response one in five times, but asking the same people twice will improve your odds to one in three, so don’t hesitate to ask more than once.

Need help collecting reviews? We’ve got some steps that might help.

Low-quality or outdated images

At the end of the day, humans are visual creatures, and a picture says a thousand words (and can mean a booking!).

The banner (or hero) image up the top of your page, is the main image that a potential customer is going to see as they click into your storefront. Ensure that it’s a really strong image that tells couples what they need to know about your brand.

Also consider freshening up your image gallery by aiming for around 24 clean, crisp, high-quality photos. Try to avoid outdated, lower-quality images or pictures from stock sites.

Are you struggling to get great images? This is where networking matters! Partnering up and working closely with a photographer means that you might be able to get some high quality images of you both working and the final result.

Final thoughts: Test, test, test

At various times throughout the year, it can be helpful to test a new hero image or change up your gallery images. What works now may not work in a year’s time.

Set it for a couple of weeks, then see how it performs against the statistics in your WedXM.

Interested in knowing more? Our business development team is on-hand to answer all your questions. Reach out today!