Cheat sheet: Wedding business marketing hacks

You started your wedding business because you’re passionate about your craft, right? But as any business owner knows, running your own venture means wearing many hats — and marketing isn’t always everyone’s favourite. If promoting yourself doesn’t come naturally, don’t worry — we’ve rounded up our favourite wedding business marketing hacks to help you get noticed.

Earlier this year at Evolve 2025, Easy Weddings CEO Matt Butterworth shared some simple yet powerful marketing hacks perfect for those new to the industry (or anyone wanting to refresh their approach).

How do you make your wedding business stand out in a world full of gorgeous Instagram feeds and endless inspiration boards? Learning the basics of marketing will help you connect with more couples, which will ensure your passion becomes your profession.

That’s where Simon Sinek’s Golden Circle comes in – a powerful framework that breaks marketing down into three simple questions: Why, How, and What.

What is the why?

Every successful business will have a clear why. The reason that the business exists beyond just making money. For wedding suppliers, that purpose will be at the root of your skill set itself. Whether it’s running a seamless venue, capturing people on the most important day of their lives, or creating joy and beauty for unforgettable moments – this is your why.

But, here’s the catch. Most businesses market by starting with what they do, rather than why they do it.

Your why is what sets you apart and helps couples emotionally connect with you.

Marketing hack:

Tell your story through purpose-driven messages. Share why you do what you do. Use your About section, social media captions, and enquiry replies.

Example:

• Instead of: “We offer high-quality wedding photography packages.”
• Try: “We believe every couple deserves to relive the magic of their day for years to come – that’s why we capture the candid, real moments to tell your story!”

Couples will always be more drawn to authenticity and emotion. Your why is what helps them feel like they already know you.

Have you mastered tech to market your business? We’ve got some tips to help you! Read more.

Show them the how

Once you’ve got your purpose and hooked an audience, it’s time to show them how you bring it to life! Your how is what differentiates you from other similar businesses. Tell your story: your experience, creativity, and a bit of personality.

The how will be about your process, your communication style, and your attention to detail. It’s the things that makes working with you special.

Marketing hack:

Document your process and share it in ways that build trust and transparency.

• Create behind-the-scenes videos or Instagram Stories that show how you prepare for a wedding.
• Post testimonials that highlight your responsiveness and unique approach.
• Use your Easy Weddings profile to outline what couples can expect when working with you.

This builds confidence – and couples who trust you are more likely to book you.

Finally, tell them what

Only after your “why” and “how” are clear is it time to focus on what it is that you do. The “what” is your service.

But here’s where suppliers stop too soon. It’s about more than just listing your prices and service menu. Couples want to visualise working with you.

Marketing hack:

Turn your service descriptions into stories.

• Instead of just listing inclusions, describe the experience (“Our full-day coverage means we’re there from the quiet excitement of getting ready to your last dance.”)
• Use Real Weddings as examples to show your value.
• Include a strong call to action on every platform — invite couples to get in touch, book a chat, or see your portfolio.

The Golden Circle comes full circle

Marketing isn’t about just shouting into the void. At its crux, it’s about telling your story in a way that connects.

When you start with why you do what you do, communicate how you do what you do, and then clarify exactly what it is that you do your brand feels authentic.

In a world of ‘fake’ social media, AI-generated imagery, and things that have lost authenticity, showing that you are real is invaluable.

This simple shift in perspective might just be your biggest marketing hack yet.

Are you looking to meet more couples? Part of your marketing plan should be listing on Easy Weddings. Reach out today to find out more.