Webinar: Turning Reviews into Bookings recap

Last week, we hosted our latest supplier webinar: Turning Reviews into Bookings. This 30-minute session, hosted by Partnerships Manager Tenzin and Reviews Manager Candice.

An insight-packed session, we’ve got the recording for you to watch again (or for the first time!). If you missed it, here are the biggest takeaways and the practical steps you can start using today.

Why do reviews matter more than ever

To kick things off, there is one simple truth: “Online reviews are the new word-of-mouth — they’re how couples decide who to trust.”

Couples rely heavily on social proof when shortlisting suppliers:

• 80% of couples shortlist or book through Easy Weddings.
• 1 in 3 couples say reviews were the deciding factor.

Bottom line: Reviews aren’t a nice-to-have — they’re a core booking tool.

The power of a good review

For Reviews Manager Candice, it was about highlighting the emotional reassurance, which can really drive a couple’s decision-making.

The numbers back it up:

• +25% uplift in enquiries with just 1 review.
• +201% uplift with 11 reviews.
• +300% uplift with 40+ reviews.

Hot Tip: You don’t need hundreds of reviews, just 11 great ones can double your enquiries.

What couples look for in a review

Couples aren’t just skimming reviews for one-star versus five-star ratings. They’re looking for the connection that the suppliers are making.

Tenzin spoke about the phrases that couples are looking for when researching: “stress-free,” “understood our vision,” “felt like family.”

Easy Weddings data shows:

• 70% of couples read at least 3 reviews before enquiring.
• Balanced reviews (including small imperfections) boost credibility.
• 85% of couples pay attention to how you respond to reviews.

Hot tips: Respond to every review — even a quick thank-you builds trust. Pin emotional, personality-driven reviews to the top of your profile.

Reviews become revenue

Reviews directly influence enquiry volume and average booking value. Our reports tell us that 11+ reviews can receive 2.5x more enquiries. There is also the notion of raising your prices to reflect your reviews. Strong review proof enables suppliers to confidently charge more.

Hot tip:Don’t discount your price first — increase your proof first, then your price.

Your next steps

Tenzin and Candice laid out a simple framework every supplier should follow.

1. Action steps:Use the Easy Weddings Review Request Tool to streamline outreach
2. Pin 3 reviews that showcase emotional storytelling
3. Respond promptly — couples notice your communication style
4. Highlight reviews with specific outcomes (e.g., “perfect photos,” “stress-free day”)

Hot tip: Schedule review requests 2 weeks after the wedding for the best response rate.

Get your wedding business in front of even more couples, and receive one-on-one advice. Sign up for Easy Weddings, reach out today.